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Future Anthem Welcomes Responsible Gambling Leader Svend Aage Kirk as Expert Advisor

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Key appointment a ‘critical step’ in Future Anthem’s vision and journey to innovate with AI and personalisation for safer player experiences

Future Anthem, the pioneering artificial intelligence (AI) and data science powerhouse, has appointed Svend Aage Kirk (pictured) in the role of Expert Advisor for its Sustain AI module as the company continues to innovate with AI to offer sustainable and safer player experiences.

Through its flagship product, Amplifier AI, Future Anthem personalises every step of a player’s journey. It is built with responsible gambling and player health at its core and features the Sustain AI module. This includes real-time machine learning models that have run across 35 billion betting transactions, helping operators to reinforce safer play by identifying player risk 72% faster than traditional methods.

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Kirk will lead the commercial strategy for Sustain AI, influencing the direction of the product, as well as Future Anthem’s wider approach to safer gambling. Sustain AI is designed to allow operators to positively comply with regulations in different jurisdictions including the reforms set out in the recent United Kingdom government ‘white paper’ through real-time interventions that are designed to reduce player risk with personalised messages.

Kirk’s appointment recognises the opportunity for Future Anthem to make AI-led real-time innovations to ensure best practice and set new standards in responsible gambling. He brings a wealth of experience to the business having been Chief Executive Officer and a co-founder of Mindway AI among a number of sales, marketing and executive roles over more than 40 years.

“Future Anthem is the clear market leader when it comes to the development of groundbreaking artificial intelligence and machine learning tools that encourage responsible play,” said Kirk. “The company has a vision to blend commercial and responsible gambling, offering a one-of-a-kind suite of unmatched personalisation products. I am excited to be a part of Future Anthem’s journey and I am confident my experience can help elevate the company to new heights in this important area of the industry.”

“Understandably, to date, most of the industry focus in this area is on compliance, which we plan to build on by extending Future Anthem’s approach from responsible to sustainable gambling, headlining the importance of player health,” the Chief Executive Officer for Future Anthem, Leigh Nissim, said. “Svend is someone that I have known and admired for several years; he has a first-class track record in both AI and responsible gambling. His appointment is a critical step in our vision that will see Future Anthem lead the charge in this important area of the industry and the beginning of the next stage in Future Anthem’s journey to measuring and reinforcing sustainable play.”

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Press Releases

Fast Track Expands Barcelona Hub to Attract Tech Talent

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Fast Track is delighted to announce the expansion of its Barcelona Hub as part of the company’s strategy to attract specialised tech talent and support the organisation’s rapid growth.

Barcelona was selected for its exceptional talent pool, particularly in technology, as well as its international appeal and high quality of life. The city’s excellent connectivity to the rest of Europe also makes it an ideal hub for attracting and retaining top talent.

The new office is designed to support Fast Track’s scaling efforts by enabling greater cross-team collaboration and increasing organisational resilience. It also reinforces the company’s presence in mainland Europe.

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“We’re excited to strengthen our presence in Europe by investing in a city that clearly reflects our values. Barcelona is international, innovative, and well suited for long-term growth. This is about bringing in exceptional talent who share our vision and want to grow with us,” says Simon Lidzén, Co-Founder and CEO at Fast Track.

Reflecting Fast Track’s culture and vision, the space feels more like a creative studio than a conventional office. It is open, bright, and built for collaboration, with shared spaces, breakout areas, and social zones that support both teamwork and individual productivity. The atmosphere is easy-going, energetic, and inclusive, true to Fast Track’s ethos.

The Barcelona office will initially host teams across product, engineering, marketing, and partner-facing functions. As Fast Track continues to grow, it will also become home to leadership roles and cross-functional teams.

Far from being a satellite location, Barcelona is set to become a key strategic hub for the company. With a booming tech ecosystem, growing investment, and a deepening talent pool, Spain is rapidly emerging as a major force in European innovation, making it a natural fit for Fast Track’s expansion.

The post Fast Track Expands Barcelona Hub to Attract Tech Talent appeared first on European Gaming Industry News.

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Compliance Updates

ZITRO OBTAINS ISO 14064-1 CERTIFICATION

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Zitro has achieved a new certification in its commitment to sustainability: the ISO 14064-1 standard, which manages the improvement of its corporate carbon footprint. After successfully completing the certification process, the company now holds this accreditation that supports the management of its greenhouse gas (GHG) emissions across all its global locations.

This certification strengthens the corporate system with which Zitro manages its ESG objectives, aimed at the progressive reduction of CO₂ emissions. The scope of this standard covers three key emission areas:

  • Scope 1:Direct emissions generated by owned and rented vehicles used at all locations.
  • Scope 2:Indirect emissions associated with electricity consumption in offices, laboratories, and warehouses.
  • Scope 3:Direct and indirect emissions from the value chain, including suppliers, customers, business travel, product distribution, and waste management.

The ISO 14064-1 certification represents an essential milestone for Zitro in consolidating a more sustainable business model aligned with the highest international standards in corporate responsibility.

The post ZITRO OBTAINS ISO 14064-1 CERTIFICATION appeared first on European Gaming Industry News.

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MGA Games Launches “Athena’s Treasure,” a Mythological Slot with Expanding Wild and Variable Free Spins

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MGA Games has announced the release of its latest production: Athena’s Treasure, a 5-reel adventure slot set in Ancient Greece. In this thrilling game, players will join mythical characters like Athena, Pegasus, and Perseus in their quest for hidden treasures among forgotten temples. With stunning visual design, Athena’s Treasure offers an epic experience full of mystery, fantasy, and big win potential.

This new 5×3 slot stands out for its dynamic mechanics, including an Expanding Wild and Scatter symbols that trigger free spins. The Free Spins—offered in variable amounts—are the centerpiece of the game and feature a symbol upgrade function that increases the chances of landing higher prizes, heightening the excitement with every spin.

Inspired by Greek mythology, the game combines a popular theme with high-quality graphics and a visually striking design that grabs attention from the very first spin. Its epic storyline, paired with engaging features like the Expanding Wild and Free Spins, ensures an immersive experience that boosts player retention over time.

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Athena’s Treasure will be available at leading online casinos in .com markets starting May 26.

The post MGA Games Launches “Athena’s Treasure,” a Mythological Slot with Expanding Wild and Variable Free Spins appeared first on European Gaming Industry News.

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