The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.

One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.

The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.

“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”

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LuckBet: A Responsible and Player-First Betting Platform

As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:

• Unlimited withdrawals

• 24/7 humanized customer support

• Weekly cashback on losses

LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.

Celebrity-Driven Brand With Social Impact

Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.

Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.

FBM® slots are now available at the WinStar World Casino and Resort, featuring the Jí Hǎo Link game suite! The installation on the world’s biggest casino floor is a major expansion for the United States operation, as the brand makes its slots games available for the first time in a gaming facility operating in Oklahoma.

Oklahoma ranks among the top three states in the US gaming industry and is home to FBM’s headquarters in the country. The WinStar World Casino and Resort agreement facilitated by FBM’s distributor, Delta Gaming Solutions, is a significant achievement, as the global gaming brand launches its games in a state with tremendous growth opportunities.

The WinStar World Casino and Resort slots portfolio now includes Jí Hǎo Link’s four themes – Golden Lóng, Fortunate Héping, Eternal Fènghuáng and Great Weiyan. The powerful dragon, the wise turtle, the eternal phoenix, and the brave white tiger promise to deliver thrilling gaming sessions in a mechanic where the common bonus triggered by the Jí Hǎo Link pagoda takes the spotlight.

This game mode aggregates the product line’s most attractive rewards by granting access to the Mini, Minor, Major and Grand jackpots, plus a special prize. When players fill all 15-reel positions, they can double the non-progressive amounts collected during the bonus rounds. Besides the bonus thrills, the four-game suite includes the Triple Wild game feature, available on Golden Lóng and Fortunate Héping, and the Wild Multiplier game feature available on Eternal Fènghuáng and Great Weiyan.

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In the sequence of this remarkable achievement for FBM’s operation in the US, Mike Medlin (Sales & Operations Manager at FBM) expressed his gratitude to Danny Davis (President at Delta Gaming Solutions), Emily Snow (Sales Director at Delta Gaming Solutions), and the technical team of WinStar Casino Hotel and Resort for their collaboration and effort in ensuring a successful installation.