Beats and EA SPORTS FC™ team up to bring new game integrations featuring Erling Haaland

Culture and sports powerhouses Beats and EA SPORTS FC™ have teamed up to bring fans an energetic new campaign featuring Erling Haaland and exciting in-game integrations for EA SPORTS FC 24. Fans that play FC 24 by November 1 will earn Founder status and gain access to rewards, featuring, for FC 24, an exclusive permanent Erling Haaland item in Ultimate Team™, custom digital Haaland-inspired Beats Studio Pro Viking vanity in VOLTA Football™, and more throughout FC 24 and beyond*.

The striking :30 campaign spot for the Beats x EA SPORTS FC collaboration, built entirely within EA’s proprietary Frostbite™ engine, celebrates Haaland, EA SPORTS FC™’s first ever cover athlete and Beats’ most recently announced brand ambassador.

To create the ad, EA SPORTS FC™ remixed scenes of Haaland from Beats’ inspiring new global campaign (The King & The Viking) through the Frostbite engine – the same gameplay engine that delivers The World’s Game in lifelike detail and brings a new level of immersion to each match in EA SPORTS FC 24.

Beats in EA SPORTS FC™ 24:

• Play EA SPORTS FC 24 by November 1st to earn Founder status and rewards including, for FC 24, an exclusive permanent Erling Haaland item in Ultimate Team™, custom digital Haaland-inspired Beats Studio Pro Viking vanity in VOLTA Football™, and more throughout FC 24 and beyond*.
• Coming in December 2023 – In FC 24 Player Career mode, players can purchase virtual Beats headphones with their in-game salaries to earn Personality Points that elevate their performance in-game. Further along in their career, players can also become a Beats Ambassador for additional salary and in-game PlayStyles benefits. In Manager Career mode, players will be able to assign Beats inspired kits to their custom created clubs.