Asia

FUN88 unveils Tony Parker as its brand ambassador for Asia

Published

1 year ago

October 27, 2023

Reading Time: 3 minutes

Basketball superstar and four-time NBA Championships winner, Tony Parker, has been unveiled as an official brand ambassador for FUN88, the powerhouse Asian sports betting operator.

In this new landmark role for FUN88, Parker will assist in fronting a series of dedicated promotions and thematic activations for one of the most popular and progressive sportsbook operators in Asia. This innovative partnership begins with immediate effect, leveraging long-term scope for collaboration.

Adored and recognized around the world after 18 storied years in the NBA (17 of which were at the San Antonio Spurs franchise, for whom he contested five NBA Finals and won one MVP award in 2007), Parker’s distinguished history, international appeal and commitment to excellence on and off the court make him a hot-hand ambassador for a brand that is setting the pace across the planet’s biggest continent as the leading igaming platform. The 41-year-old now follows in the sizeable strides of Steve Nash and the late, great Kobe Bryant on FUN88 ambassadorial duties.

Prague Gaming & TECH Summit 2025 (25-26 March)

Parker’s engaging character, peerless speed and skill seamlessly chime with FUN88’s own core values around the responsiveness and agility of its underlying technology and client-facing site, both pre-game and in-play, not to mention its dynamic customer service for fans. His rapier reflexes famously shut out initial media assessments about his lack of stature by the NBA’s towering standards – and this underdog spirit, coupled with an ability to routinely surpass expectations, made this Hall of Famer a ready winner with sporting fan-bases worldwide. As eloquent examples, Parker boasts a 2M following on X (formerly known as Twitter), over 3M followers on Facebook, and 1M fans on Weibo in China.

FUN88 prides itself on its rich heritage in basketball and other international sports, with a roll call of stars and teams that positively separates the company from other brands in the sector. To which end, FUN88 has been highly active in global sports marketing over the past decade, and presently acts as the long-term Asian betting partner of two Premier League clubs in Tottenham Hotspur and Newcastle United FC while also leveraging another enduring ambassadorship with Spanish footballing legend, Iker Casillas. FUN88 has also enjoyed instrumental associations with the aforementioned Bryant, the renowned OG Dota 2 team in eSports, and cricketing stars Daren Sammy and Dale Steyn.

Now, this Tony Parker announcement sets up the new NBA season perfectly for further ambitious expansion from FUN88, broadening its footprint into more emerging markets where basketball’s popularity and audience share is coming to its zenith (e.g. China, the Philippines and South East Asia countries such as Thailand and Vietnam), with each new territory bolstered by the operator’s enduring mantra to engage, educate and entertain.

A senior spokesperson welcomed FUN88’s latest flagship ambassador: “We’re naturally delighted to have secured further net gains for FUN88’s unrivalled ambassadorial roster by signing Tony. He’s one of the most successful sports personalities his country has ever produced and retains a huge popularity worldwide. We’re confident that fans and FUN88 players alike will enjoy seeing Tony shine a light on the sport he loves, and share in his infectious enthusiasm with an engaged social media community.”

“His famous No. 9 jersey may have been retired, but his legacy and excitement for the game are as strong as ever. Together, we are committed to achieving our goals in the most engaging way possible, raising the bar of the end-user experience and social traction.”

Parker, who becomes FUN88’s third Hall of Fame ambassador from the NBA, added: “I’m thrilled to be following Steve and Kobe’s lead as FUN88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign. They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics. Everyone used to tell me I was too small and too slight to make it in the NBA. That lit a fire in my soul and helped me inspire my teammates. It’s a combination that’s vital to winning any game and also entertaining your audience.”

“With that in mind, I can’t wait to help deliver more premium content, insights and activity to emerging Asian markets, and the basketball fans within them. From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love.”

While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a sports-friendly environment framed by a responsible igaming culture.

FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.

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Asia

100 Exclusive Product Launches to Debut at G2E Asia + Asian IR Expo

Published

4 days ago

April 17, 2025

Niji Narayan

100-exclusive-product-launches-to-debut-at-g2e-asia-+-asian-ir-expo

Reading Time: < 1 minute

Building on 15 years of success, G2E Asia + Asian IR Expo is set to make its highly anticipated return to Macau from May 7-9, 2025, at The Venetian Macao.

The 2025 show will introduce a range of new initiatives, including 100 exclusive product launches debuting in Asia for the first time. These will be showcased across more than 30,000 sqm and will cover the full spectrum of the entertainment and travel industries.

The leading event in Asia is expected to attract over 10,000 visitors from 80 countries and regions. To maximise opportunities for attendees, the event will feature a series of high-impact networking sessions, along with a dedicated business matchmaking team coordinating over 400 pre-arranged meetings to streamline connections.

This year’s show will also introduce the new Gaming Innovation Forum, featuring three full days of sessions that will dive into the latest gaming trends and technologies, all presented by G2E Asia Awards winners and nominees. Located in the exhibition hall, the forum will be accessible to all event attendees.

The G2E Asia Awards celebrates excellence and innovation within the gaming and entertainment industry. The awards will spotlight five prestigious categories, each evaluated by a panel of renowned industry leaders: Best Slot Award, Best Electronic Table Game Award, Best Table Game Award, Best Casino Supply Award and Best IR Tech Solution Award. All award-winning products will be prominently displayed in the exhibition, giving attendees the opportunity to experience them firsthand.

The expanded Asian IR Expo will feature a new Smart Hospitality Technology Experience Zone, offering an immersive and interactive onsite experience. This space will showcase emerging innovations across three unique areas: Smart Reception, Smart Cleaning and Smart Hospitality, each providing guided tours and live demonstrations.

The post 100 Exclusive Product Launches to Debut at G2E Asia + Asian IR Expo appeared first on European Gaming Industry News.

Asia

SA Gaming is thrilled to announce the launch of Fish Prawn Crab

Published

5 days ago

April 15, 2025

Adrienn Sarkany

Reading Time: < 1 minute

SA Gaming is thrilled to announce the launch of Fish Prawn Crab, a timeless dice game that has captured hearts across Asia for generations. Players can predict the roll of three dice and bet on symbols or combinations to win big.

Different from common dice, the dice in Fish Prawn Crab uses symbols instead of numbers represented by dots. The six faces of a die in Fish Prawn Crab are Fish, Calabash, Tiger, Crab, Prawn and Rooster.

The bet types available include Specific Symbols (betting on a specific symbol appearing face up), Specific Double (a specific combination of two different symbols appearing face up), and Triples of the same color or same symbol.

The post SA Gaming is thrilled to announce the launch of Fish Prawn Crab appeared first on European Gaming Industry News.

Asia

Team Zero Gravity Triumphs in Indus International Tournament Powerplay, Secures Spot in LAN Finale

Published

5 days ago

April 15, 2025

Adrienn Sarkany

team-zero-gravity-triumphs-in-indus-international-tournament-powerplay,-secures-spot-in-lan-finale

Reading Time: 3 minutes

SuperGaming, India’s leading game developer, has successfully concluded the Powerplay Phase of the Indus International Tournament (IIT), the country’s premier grassroots-to-global esports showcase for its Indo-Futuristic battle royale, Indus.

The Powerplay Phase witnessed intense competition among professional esports teams from over 100 organizations. Teams battled fiercely on the map of Virlok, delivering high-stakes gameplay, demonstrating exceptional skill and strategic prowess. With ₹25 Lakhs up for grabs in this leg alone, the pressure was high — and performances, unforgettable.

Team Zero Gravity emerged as the champions of the Powerplay Phase, walking away with ₹10 Lakhs in winnings. The squad’s standout performer and Captain [ZG]SGOD – Sandeep Pandey earned the coveted MVP title, racking up 37 kills and 21,747 damage – an impressive stat line. He was awarded ₹1 Lakh for his outstanding performance.

Powerplay Phase Winners Announced:

Following weeks of intense competition, the teams emerging victorious from the Powerplay Phase are:

1. Team Zero Gravity – ₹10,00,000

2. Marcos Gaming – ₹4,00,000

3. Likitha Esports – ₹3,00,000

4. Heatbeast Esports – ₹2,50,000

5. Golden Hornet – ₹1,75,000

6. 4Ever Esports – ₹1,25,000

7. Autobotz Esports – ₹1,00,000

8. Blind Esports – ₹50,000

These 8 teams have now secured their spots in the upcoming Indus International Tournament LAN Finale, competing for the Champions Trophy and a ₹2 Crore prize pool. The LAN event is set for 18th May, 2025 at Drome Arena, Pune.

One Final Shot: The Last Chance Qualifier

For those still dreaming of the LAN stage, SuperGaming has opened The Final Portal. This is a last-chance qualifier offering one additional spot at the LAN Finale. Registrations are open until 16 April, 5:00 PM IST, with matches kicking off on 19 April, 2:00 PM IST.

Interested players can now form their squad, gear up, and register HERE.

Rising Stars. Real Careers.

More than just competition, the Indus International Tournament is becoming a launchpad for a new generation of Indian esports athletes. The tournament structure is designed to nurture grassroots talent and elevate India’s presence in global esports. For many, this is more than a trophy — it’s the start of a real career in competitive gaming.

Roby John, CEO and Co-Founder, SuperGaming, says,

“At SuperGaming, we’re building a gaming and esports ecosystem made in India—for India and the world. With Indus, we’re rethinking the traditional esports playbook by focusing on grassroots tournaments, creator-led events, and co-ownership opportunities that turn players and fans into real stakeholders.

Instead of chasing unsustainable models, we’re building a community-first framework that drives engagement, retention, and monetization—from in-game items to merch and transmedia content. Esports isn’t just a competitive format for us—it’s a storytelling engine where real-world players become heroes as part of the game’s evolving universe.

We believe India has a unique opportunity to lead the next wave of global gaming—and we’re laying the foundation to make that happen.”

Tournament Highlights:

The Indus International Tournament features four progressive phases: Homegrown, Nationals, Powerplay, and International, designed to reflect India’s diverse player base and competitive ecosystem.
Homegrown Phase: Showcased rising grassroots talent. Team Rogue, DGE, and Moggers qualified for the LAN Finale.
The National Phase concluded with Team Esports Battleground and Brazil-based organisation Team 4Magic advancing to the LAN Finale.
Kadiliman Esports from the Philippines is set to represent international talent at the LAN Final.
The Most Valuable Player (MVP) of the Indus International Tournament LAN finale will be awarded a custom Mahindra Thar*.

SuperGaming is thrilled with the overwhelming response and the level of competition seen throughout the tournament. With top teams, passionate fans, and leading creators heading to Pune, the Indus International Tournament LAN Finale is set to become one of India’s most defining esports events. This isn’t just a finale — it’s where the country’s next esports champions will rise.

The post Team Zero Gravity Triumphs in Indus International Tournament Powerplay, Secures Spot in LAN Finale appeared first on European Gaming Industry News.