Asia

FUN88 unveils Tony Parker as its brand ambassador for Asia

Published

8 months ago

October 27, 2023

Reading Time: 3 minutes

Basketball superstar and four-time NBA Championships winner, Tony Parker, has been unveiled as an official brand ambassador for FUN88, the powerhouse Asian sports betting operator.

In this new landmark role for FUN88, Parker will assist in fronting a series of dedicated promotions and thematic activations for one of the most popular and progressive sportsbook operators in Asia. This innovative partnership begins with immediate effect, leveraging long-term scope for collaboration.

Adored and recognized around the world after 18 storied years in the NBA (17 of which were at the San Antonio Spurs franchise, for whom he contested five NBA Finals and won one MVP award in 2007), Parker’s distinguished history, international appeal and commitment to excellence on and off the court make him a hot-hand ambassador for a brand that is setting the pace across the planet’s biggest continent as the leading igaming platform. The 41-year-old now follows in the sizeable strides of Steve Nash and the late, great Kobe Bryant on FUN88 ambassadorial duties.

Parker’s engaging character, peerless speed and skill seamlessly chime with FUN88’s own core values around the responsiveness and agility of its underlying technology and client-facing site, both pre-game and in-play, not to mention its dynamic customer service for fans. His rapier reflexes famously shut out initial media assessments about his lack of stature by the NBA’s towering standards – and this underdog spirit, coupled with an ability to routinely surpass expectations, made this Hall of Famer a ready winner with sporting fan-bases worldwide. As eloquent examples, Parker boasts a 2M following on X (formerly known as Twitter), over 3M followers on Facebook, and 1M fans on Weibo in China.

FUN88 prides itself on its rich heritage in basketball and other international sports, with a roll call of stars and teams that positively separates the company from other brands in the sector. To which end, FUN88 has been highly active in global sports marketing over the past decade, and presently acts as the long-term Asian betting partner of two Premier League clubs in Tottenham Hotspur and Newcastle United FC while also leveraging another enduring ambassadorship with Spanish footballing legend, Iker Casillas. FUN88 has also enjoyed instrumental associations with the aforementioned Bryant, the renowned OG Dota 2 team in eSports, and cricketing stars Daren Sammy and Dale Steyn.

Now, this Tony Parker announcement sets up the new NBA season perfectly for further ambitious expansion from FUN88, broadening its footprint into more emerging markets where basketball’s popularity and audience share is coming to its zenith (e.g. China, the Philippines and South East Asia countries such as Thailand and Vietnam), with each new territory bolstered by the operator’s enduring mantra to engage, educate and entertain.

A senior spokesperson welcomed FUN88’s latest flagship ambassador: “We’re naturally delighted to have secured further net gains for FUN88’s unrivalled ambassadorial roster by signing Tony. He’s one of the most successful sports personalities his country has ever produced and retains a huge popularity worldwide. We’re confident that fans and FUN88 players alike will enjoy seeing Tony shine a light on the sport he loves, and share in his infectious enthusiasm with an engaged social media community.”

“His famous No. 9 jersey may have been retired, but his legacy and excitement for the game are as strong as ever. Together, we are committed to achieving our goals in the most engaging way possible, raising the bar of the end-user experience and social traction.”

Parker, who becomes FUN88’s third Hall of Fame ambassador from the NBA, added: “I’m thrilled to be following Steve and Kobe’s lead as FUN88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign. They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics. Everyone used to tell me I was too small and too slight to make it in the NBA. That lit a fire in my soul and helped me inspire my teammates. It’s a combination that’s vital to winning any game and also entertaining your audience.”

“With that in mind, I can’t wait to help deliver more premium content, insights and activity to emerging Asian markets, and the basketball fans within them. From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love.”

While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a sports-friendly environment framed by a responsible igaming culture.

FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.

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Asia

ZITRO EXPANDS ASIAN PRESENCE AT MANILA’S INTEGRATED RESORTS

Published

8 hours ago

July 4, 2024

George Miller

zitro-expands-asian-presence-at-manila’s-integrated-resorts

Reading Time: < 1 minute

Zitro, a leading global player in the gaming industry, is proud to announce a significant expansion in the Philippines, with its top-performing slot games now live at three of Manila’s leading Integrated Resorts: Newport, Okada, and Solaire North. The addition of Zitro’s slot games at these prestigious gaming destinations marks a major milestone for the company. Newport, Okada, and Solaire North players can now experience the company’s innovative and engaging products, renowned for their cutting-edge technology, stunning graphics, and captivating gameplay. The positive reception in the Philippines positions Zitro for even greater success in the region, with future installations already in the pipeline.

The company is also actively expanding its footprint across other key Asian markets. New installations are planned for jurisdictions such as Laos and Cambodia. Recognizing the unique preferences of each market, Zitro is strategically adapting its products to ensure successful integration and resonate with local players.

Nadège Teyssedre, EMEA Sales Director at Zitro, commented on this significant achievement: “We are incredibly excited about our recent installations in the Philippines, which reflect our ongoing commitment to expanding our footprint in Asia. The positive reception of our games at these prestigious resorts is a testament to the quality and appeal of Zitro’s gaming offerings. This expansion solidifies our presence in Asia and sets the stage for continued growth in the continent.”

The post ZITRO EXPANDS ASIAN PRESENCE AT MANILA’S INTEGRATED RESORTS appeared first on European Gaming Industry News.

Asia

Explore the mythic origins of Made-In-India Indus Battle Royale’s Avatars

Published

1 day ago

July 3, 2024

Adrienn Sarkany

Reading Time: 3 minutes

Indian games are now increasingly getting more recognition for seamlessly blending mythology and tradition, which offers players a culturally rich experience. These games weave together ancient narratives and art with modern gameplay, resonating deeply with players and elevating India’s standing in global game development.

One standout example is the highly anticipated Indus Battle Royale by Pune-based SuperGaming, which has garnered over 11 million pre-registrations on Google Play. The Indo-Futuristic game is set in the distant future on the island of ‘Virlok’, which was once home to an ancient race of intergalactic explorers, ‘the Yaksha’. Players assume the role of Mythwalkers in search of the rare resource ‘Cosmium’.

For any battle royale, Avatars are integral to providing immersive gameplay as they allow players to choose their unique styles and skills. In Indus, Avatars are inspired by Indian history, mythology, and culture, each with its own captivating backstory. Despite their standardized functions, they come in diverse forms, enabling Mythwalkers to select models that best fit their preferences. Here is a glimpse into the fascinating legends behind the Avatars of Indus:

1. Adi and Adya

Series: Challenger

Background: Adi and Adya are the inaugural standard-issue Avatars, crafted after billions of credits and countless hours of research and development. Designed to embody and cater to the competitive spirit of Mythwalkers, they represent the cutting-edge technology that defines the Indus Battle Royale experience. These Avatars are chosen by those looking to balance efficiency with style.

2. Null and Void

Series: Explorer

Background: Null and Void are the initial prototype models that successfully landed on Virlok. Their utilitarian design reflects their age. Despite the creation of more sophisticated models, their charm and reliability make them a common choice for Mythwalkers. They symbolize the call of the infinite void, daring Mythwalkers to venture into the deepest secrets of the Cosmos.

3. Diya

Series: Yaksha Vintage

Background: Diya represents a connection to the happier times on Indus. This vintage icon has been revived with the hope of rekindling the past’s joy and celebration. Her design serves as a tribute to the rich cultural heritage of the ancient Yaksha race.

4. Neo Yash

Series: Yaksha Culture

Background: Neo Yash showcases the cultural values and aesthetics that were integral to Yaksha life. This Avatar embodies the fashion and artistic expression native to Indus, providing a glimpse into the cultural richness of the Yaksha civilization.

5. Rana and Arya

Series: Yaksha Glamour

Background: Known as a celebrated entertainer and dancer, Rana was the headline act of a traveling dance troupe. However, classified documents reveal that his glamorous public persona masked his true role as an elite agent working covertly for the Yaksha Council.

Similarly, Arya was renowned as a performer and master thief who used her performances as a cover for infamous heists. Despite appearing to reform, her continued collaboration with Rana hints at ongoing involvement in clandestine activities.

6. Heena

Series: Indus Icon

Background: Modeled after India’s well-renowned Olympic shooter, Heena is the greatest living bounty hunter in the Indus universe. Frequently summoned by COVEN, an intragalactic syndicate, the sharpshooter is called upon when Mythwalkers need exceptional skill or more often than not, a miracle.

7. Mor-ni

Series: Yaksha Heroes

Background: A legend in exile of the Champions Conclave, Morni is the rare female representative of the Immortal Peacock. Her indomitable will, tenacity, and deadly grace in combat have made her one of the most formidable warriors in Indus.

8. Mech Balika

Series: Indus Automata

Background: Originally a marionette in a theater run by automatons, Mech Balika’s design is inspired by the Rajasthani “Kathputli” string puppet. It remains unclear how or why she became a renowned combat unit, considering the Yaksha’s reluctance to weaponize their robotic creations, viewing it as a loss of innocence.

9. Pokhran

Series: Indus Automata

Background: Developed by the famous Indian scientist Homi J. Bhabha, Pokhran units were rescued by the Yaksha and widely deployed across Virlok. They powered the planet’s most remote corners and facilitated progress. Eventually, their resilience caught the attention of a Mythwalker who captured an intact unit, leading to the creation of this Avatar.

10. Sir-taj

Series: Indus Automata

Background: Sir-Taj is a technological marvel, representing the Yaksha’s deep reverence for their heritage. Universally adored on Indus, he has regained celebrity status among Mythwalkers due to his antics and viral videos on the internet.

The post Explore the mythic origins of Made-In-India Indus Battle Royale’s Avatars appeared first on European Gaming Industry News.

Asia

STAR SPORTS NETWORK ACQUIRES BROADCASTING RIGHTS FOR ESPORTS WORLD CUP 2024

Published

3 days ago

July 1, 2024

George Miller

star-sports-network-acquires-broadcasting-rights-for-esports-world-cup-2024

Reading Time: 3 minutes

Inaugural Esports World Cup is a global celebration of competitive excellence and esports fandom, with a record-breaking prize pool of over $60 million (500 Cr.)

Star Sports Network and the Esports World Cup Foundation (“EWCF”) today announced the acquisition of broadcasting rights for the Esports World Cup (“EWC”) 2024. The tournament, held in Riyadh, Saudi Arabia from July 3rd to August 25th, will unite the global gaming communities and deliver premier competition in a unique format at an unprecedented scale. Over eight weeks, the EWC will feature the world’s top Esports clubs competing in 21 of the most popular game titles, making it the largest multi-game Esports tournament ever. As the official broadcaster, Star Sports is set to deliver comprehensive coverage of the tournament, offering viewers and fans an unparalleled Esports experience with in-depth commentary in English and Hindi. The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2.

In 2022, BGMI Masters became the first Esports franchise to be broadcast in India by the Star Sports Network, drawing in millions of viewers over its linear television debut. Highlighting the immense popularity of the online multiplayer battle royale game, Star Sports has been instrumental in bringing esports to the mainstream Indian gaming audience.

Vikram Passi, Head Marketing – Sports, Disney Star, stated, “Esports is rapidly emerging as a significant force, fuelled by India’s burgeoning gaming culture and its recognition on the global stage. The BGMI Masters’ Series, in just a few seasons, has firmly established itself as a premier tournament in India, demonstrating the immense potential for world-class Esports competitions. With the upcoming Esports World Cup broadcast, we aim to expand our audience base, energize the gaming community, and foster greater acceptance of Esports among non-gamers. This event will not only captivate dedicated Esports enthusiasts but also engage a younger demographic across our platforms, driving a broader appreciation for the competitive gaming landscape.”

Ralf Reichert, CEO Esports World Cup Foundation, said “Our partnership with Star Sports brings the Esports World Cup to India’s massive and passionate gaming audience. Having witnessed this firsthand, I’m thrilled to nurture India’s growing esports scene and inspire future champions. With the world’s best competing in Riyadh, we hope to spark a new wave of esports fandom in India, and maybe even see an Indian team claim victory.”

The EWC will offer the largest prize pool in esports and feature the most popular esports titles across all major gaming genres. It will welcome a new cross-game competition format, awarding prizes for individual game titles and club performances. This will be a first ever Esports World Cup with a prize pool of more than $60 million (INR 500 crore)

The eight games to be broadcasted on Star Sports Network are Call of Duty: Warzone, Dota 2, Counter-Strike 2, Overwatch 2, Apex Legends, Fortnite, EA Sports FC 24, and PUBG Battlegrounds .

Specific highlights include:

Opening Broadcast: Week 1 July 3rd at 10 PM on SS First and SS YT Channel with Call of Duty: Warzone in Hindi.
Weekly Schedule: From Week 3, starting July 18, EWC will be broadcast at 9 PM on SS2 and SS First along with SS YT Channel
Hindi Commentary: Call of Duty: Warzone (Week 1) and Counter-Strike 2 (Week 3) will be shown with Hindi commentary on SS First along with and SS YT Channel

The Esports World Cup broadcast on the Star Sports Network will further solidify esports as one of the fastest-growing sports in India, bringing the best of global esports action to India. The Esports World Cup Foundation is pleased to share Star Sports’ vision in bringing esports to a broader audience as they continue to pave the way for the future of competitive gaming in India

The post STAR SPORTS NETWORK ACQUIRES BROADCASTING RIGHTS FOR ESPORTS WORLD CUP 2024 appeared first on European Gaming Industry News.