Honor of Kings, the world’s most-played MOBA, has shared exciting new updates at gamescom latam 2024, the Latin American edition of the world’s largest gaming event.

Alongside revealing new features and skins coming to the popular game, Honor of Kings also unveiled exciting details about the Honor of Kings Invitational Midseason tournament set to take place at the Esports World Cup in Riyadh, Saudi Arabia next month.

The Honor of Kings Invitational Midseason will bring the excitement to esports fans

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The Esports World Cup starts at the end of this month in Riyadh, Saudi Arabia, and Honor of Kings will be one of the games featured in the premier esports event in the world. Starting on August 1st, the Honor of Kings Invitational Midseason | Esports World Cup will gather the best 12 teams in the world for exciting matches for the title of champion and a share of the total prize pool of US$ 3 million.

Among the participating teams, two are set to be invited directly into the tournament, one is an all-star line-up of players from the King’s Pro League, the Chinese Honor of Kings pro league, and another representing the Southeast Asia region. As for the other qualifying spots, first slot is for the host country, KSA team and Team Falcons advanced via EWC Saudi Qualifier. One will be determined by a Last Chance Qualifier tournament and the remaining spots will be determined by the top 8 teams at the Invitational Season 2, which is being held in Malaysia. More information on the Invitational Season 2, including all the participating teams, can be found at www.honorofkings.com/esports/s2

Bring a part of the Esports World Cup to your game

During the Honor of Kings Invitational Midseason | Esports World Cup fans will be able to acquire a new exclusive skin for the Hero, Allain, his new skin will be available in the game to celebrate the upcoming Esports World Cup… Watch the action unfold and bring the excitement of the competition to your matches with this new exclusive skin!

Honor of Kings has also been nominated for ‘Mobile Esports Game Of The Year’ at the 2024 Esports Awards – vote here. Download Honor of Kings on the App Store, Google Play, and Samsung Galaxy Store.

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For more information on Honor of Kings esports news and updates, be sure to follow the game’s official social channels.

Inaugural Esports World Cup is a global celebration of competitive excellence and esports fandom,  with a record-breaking prize pool of over $60 million (500 Cr.)

Star Sports Network and the Esports World Cup Foundation (“EWCF”) today announced the acquisition of broadcasting rights for the Esports World Cup (“EWC”) 2024. The tournament, held in Riyadh, Saudi Arabia from July 3rd to August 25th, will unite the global gaming communities and deliver premier competition in a unique format at an unprecedented scale. Over eight weeks, the EWC will feature the world’s top Esports clubs competing in 21 of the most popular game titles, making it the largest multi-game Esports tournament ever. As the official broadcaster, Star Sports is set to deliver comprehensive coverage of the tournament, offering viewers and fans an unparalleled Esports experience with in-depth commentary in English and Hindi. The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2.

In 2022, BGMI Masters became the first Esports franchise to be broadcast in India by the Star Sports Network, drawing in millions of viewers over its linear television debut. Highlighting the immense popularity of the online multiplayer battle royale game, Star Sports has been instrumental in bringing esports to the mainstream Indian gaming audience.

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Vikram Passi, Head Marketing – Sports, Disney Star, stated, “Esports is rapidly emerging as a significant force, fuelled by India’s burgeoning gaming culture and its recognition on the global stage. The BGMI Masters’ Series, in just a few seasons, has firmly established itself as a premier tournament in India, demonstrating the immense potential for world-class Esports competitions. With the upcoming Esports World Cup broadcast, we aim to expand our audience base, energize the gaming community, and foster greater acceptance of Esports among non-gamers. This event will not only captivate dedicated Esports enthusiasts but also engage a younger demographic across our platforms, driving a broader appreciation for the competitive gaming landscape.”

Ralf Reichert, CEO Esports World Cup Foundation, said “Our partnership with Star Sports brings the Esports World Cup to India’s massive and passionate gaming audience. Having witnessed this firsthand, I’m thrilled to nurture India’s growing esports scene and inspire future champions. With the world’s best competing in Riyadh, we hope to spark a new wave of esports fandom in India, and maybe even see an Indian team claim victory.”

The EWC will offer the largest prize pool in esports and feature the most popular esports titles across all major gaming genres. It will welcome a new cross-game competition format, awarding prizes for individual game titles and club performances. This will be a first ever Esports World Cup with a prize pool of more than $60 million (INR 500 crore)

The eight games to be broadcasted on Star Sports Network are Call of Duty: Warzone, Dota 2, Counter-Strike 2, Overwatch 2, Apex Legends, Fortnite, EA Sports FC 24, and PUBG Battlegrounds     .

Specific highlights include:

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• Opening Broadcast: Week 1 July 3rd at 10 PM on SS First and SS YT Channel with Call of Duty: Warzone in Hindi.
• Weekly Schedule: From Week 3, starting July 18, EWC will be broadcast at 9 PM on SS2 and SS First along with SS YT Channel
• Hindi Commentary: Call of Duty: Warzone (Week 1) and Counter-Strike 2 (Week 3) will be shown with Hindi commentary on SS First along with and SS YT Channel

The Esports World Cup broadcast on the Star Sports Network will further solidify esports as one of the fastest-growing sports in India, bringing the best of global esports action to India. The Esports World Cup Foundation is pleased to share Star Sports’ vision in bringing esports to a broader audience as they continue to pave the way for the future of competitive gaming in India

Sponsorlytix™, an AI-powered big data sponsorship analytics and tracking platform, is set to revolutionize how organizations in the esports and gaming ecosystems measure sponsorships. We proudly announce the official launch of our closed beta on July 1, 2024.

At its core, Sponsorlytix harnesses the power of artificial intelligence (AI), machine learning (ML), and computer vision to provide unparalleled insights, enabling sports clubs, organizations, governing bodies, esports and brands to maximize their sponsorship investments and achieve unprecedented ROI.

Sponsorlytix is poised to disrupt the sponsorship landscape with its state-of-the-art analytics tools, specifically designed for the esports and gaming ecosystem. By leveraging advanced AI, ML, and computer vision technologies, Sponsorlytix helps brands accurately assess the impact of their sponsorships in real time, across various tangible and intangible assets.

Sponsorlytix Products

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Sponsorlytix offers two powerful products tailored to the esports and gaming industry:

1. Sponsorship Dashboard: This tool tracks, detects, and measures an esport or gaming organization’s sponsor’s brand value across 10 assets, including esports tournaments, leagues, streaming, social media, traditional news media, naming rights, and more.

2. Tracking Portal: This tool specifically tracks and detects brand logos, placements, and locations across various esports contexts and also tracks gaming analytics and data.

Product Features
Real-Time Data Tracking: Monitor sponsorship performance in real-time, enabling agile decision-making and strategic adjustments.
Esports Big Data: Leverage comprehensive sports tracking, scoring, and real-time data analysis.
Gaming & eSports: Track, detect, and measure performance in eSports tournaments and leagues.
Computer Vision & AI: Hundreds of models and data sources trained and deployed to enhance analytical capabilities..
“Sponsorlytix is poised to transform the way esports organizations from the amateur to professional level approach sports sponsorships,” said Omar Al Raisi, Founder & CEO of Sponsorlytix. “Our platforms, built on the foundations of AI, ML, and computer vision, provide the clarity and precision needed to navigate the complex world of sports sponsorship, empowering sports organizations and brands to make informed decisions and drive significant value from their investments.”

Behind The Scenes Success before Launch

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Sponsorlytix partnered with the Bol Open in Croatia and the Women’s Tennis Association (WTA) as a data partner, conducting significant behind-the-scenes work on internal testing of their systems. This collaboration showcased Sponsorlytix’s capabilities on a global stage, with visibility in over 100 countries through major broadcasters including beIN Sports, Eurosport, Azam Sports, HRT, TV Asahi, and more.

Additionally, Sponsorlytix has partnered with African Lyon Football Club in Dar es Salaam, Tanzania, to track and measure the impact of their sponsorships. African Lyon was provided with precise insights into their sponsorship performance, enhancing their ability to attract and retain sponsors.

Moreover, Sponsorlytix has worked with The Sports Journal on several investigative articles, serving as a data provider. This partnership showcased Sponsorlytix’s ability to deliver comprehensive and detailed data, supporting in-depth sports journalism. Collaborating with media publishers and broadcasters remains one of the top priorities for Sponsorlytix.

Funding and AI Model Developments

Sponsorlytix was built mostly by bootstrapping, with only a small pre-seed round funded by family and friends, with additional personal investment from founder Omar Al Raisi. These funds were instrumental in research and development, leading to the creation of proprietary models that set Sponsorlytix apart in the market.

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Sponsorlytix is now developing hundreds of new AI models and is in the R&D phase of a groundbreaking model that will revolutionize a particular sport. Details about this exciting development will be revealed soon. Additionally, Sponsorlytix is looking to raise its seed round to further enhance its platform and expand its market presence. This funding will support continued innovation and the scaling of operations to meet the growing demand for sophisticated sports sponsorship analytics.