Press Releases
Distinguished Judging Panel Announced to Select This Year’s William Hill Sports Book of the Year Award Winner
The most prestigious literary prize in the sporting world has announced its esteemed judging panel. Comprising six highly respected individuals, the distinguished panel will be responsible for selecting the William Hill Sports Book of the Year shortlist and ultimately crowning the award’s 35th winner.
The award is one of the most esteemed literary honours in the sporting arena and is the world’s most valuable sports-writing prize. Established in 1989, it recognises and celebrates outstanding writing across a wide range of genres.
Alyson Rudd (pictured) will lead the panel as Chair for the fifth year running. As an acclaimed award-winning sports journalist at The Times with a deep passion for the written word having overseen the paper’s Book Group, a qualified football coach and referee and author of two sports books and two novels, Alyson’s extensive experience in the field makes her an ideal choice to guide the panel in their quest to identify the finest sports book of the year.
Joining Alyson on the panel are five renowned personalities, each bringing their unique expertise and perspective to the selection process:
Dame Heather Rabbatts will make her inaugural appearance on the panel this year. She is renowned for her ground-breaking accomplishments in the field of sports administration and broadcasting and her commitment to diversity and inclusivity has been widely recognised. As the first woman to hold the position of Director of the Football Association, she has been instrumental in driving positive change within the industry. Her profound understanding of the sports landscape and dedication to excellence will provide valuable support to the other judges in their deliberations.
Also joining the panel for the first time is Elis James. As a prominent sports podcaster, presenter and comedian, Elis infuses humour and wit into his analysis of various sports. His ability to engage and entertain audiences will undoubtedly give a refreshing perspective to the judging panel.
Michelle Walder has re-joined the judging panel for a second year. As a Brighton and Hove Albion FC non-executive board member and chair of Brighton and Hove Albion Women’s FC, Michelle has a wealth of experience in the sporting industry alongside running her own business specialising in leadership and coaching since 2004.
Accomplished broadcaster, writer and journalist Mark Lawson also joins the panel once again. As a critic and feature writer for The Guardian and theatre critic of The Tablet, Mark has a profound appreciation for the art of storytelling. He was the first presenter of Radio 4’s Front Row and has written six books. In 2006, he described becoming a William Hill Sports Book of the Year judge as one of his greatest ambitions in sport.
Former professional footballer-turned-broadcaster Clarke Carlisle brings his unique perspective as an athlete and commentator to the judging panel. His football career spanned almost two decades and all four top-flight divisions and, as a regular ITV football pundit and co-commentator, his deep understanding of the inner workings of the sporting world will provide valuable insight during the selection process. Clarke is also no stranger to the award with his first appearance as a judge back in 2012 but stood down in 2013 to write his autobiography A Footballer’s Life, which reached the 2014 longlist.
Following a rigorous process that reviews all entries to produce a longlist, the judging panel will evaluate each one to reveal the award shortlist. Finally, the panel will crown the overall winner of the 35th William Hill Sports Book of the Year Award at an official award ceremony on November 30 at BAFTA, 195 Piccadilly, London, ensuring that only the most exceptional sports book receives this prestigious accolade.
Chair of the Judging Panel, Alyson Rudd, said: “I am truly honoured to serve as Chair of Judging for the William Hill Sports Book of the Year Award once again. The award celebrates the power of storytelling and, whilst sport is a huge field, entries are quite intimate and stories very personal.
“The award has a long-standing tradition of celebrating first-class sports writing and I’m excited to be leading our new and diverse judging panel as we preside over exceptional stories and the authors who bring these tales to life.”
The longlist will be revealed on September 28, with the shortlist being announced on October 26. The winner will be declared on November 30 and will receive a cash prize of £30,000. All shortlisted authors will each receive £3,000 and a specially produced leather-bound copy of their book.
Last year, Beryl: In Search of Britain’s Greatest Athlete, Beryl Burton, from Jeremy Wilson (pictured) scooped the 2022 award.
For more information about the William Hill Sports Book of the Year Award, please visit: https:// news.williamhill .com/sport/sports-book-of-the-year/.
The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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