partnerships
Newcastle United stars celebrate LeoVegas Group bringing 50 jobs to the North East
The Newcastle-based iGaming business signs Newcastle United stars to help promote its open roles
LeoVegas Group, the global iGaming operator and subsidiary of the global entertainment company MGM Resorts International, has partnered with Newcastle United FC to produce an employer branding film to drive the business’s team expansion, featuring popular Toon stars Dan Burn, Sean Longstaff and Paul Dummett.
Through its already established association with Newcastle United FC, LeoVegas Group taps into the team’s talent and popularity to help reach and maximise engagement with those living in the North East of England to showcase the scope of jobs available at the company.
Looking to bring 50 new roles into the region, Burn, Longstaff and Dummett celebrate the many benefits of working at LeoVegas Group, including its four weeks ‘work from anywhere’ programme, health insurance, hybrid working, roaring discounts, training and development, and wellbeing support. The growing company, having recently launched the latest brand on its roster in the UK market, BetMGM, is recruiting individuals that want to work at a leading and expanding iGaming business.
Filmed at the club’s Darsley Park training ground the video shows the players dressed in their training kit, speaking to the camera about the benefits of working at LeoVegas Group. Scattered throughout the one-minute video are visuals of iconic landmarks and places Newcastle has to offer, including the Angel of the North.
To date, the business employs over 120 people in Newcastle and over 1,400 people across Europe, all enriching the company through their different backgrounds, skills and experiences. The 50 new roles in the North East will be the biggest recruitment effort for LeoVegas Group in the UK since establishing itself in Newcastle in 2018.
Sam Behar, Director of UK & Ireland at LeoVegas Group, said: “We’re proud to be based in the incredible city of Newcastle, the home of Newcastle United FC, and are excited to discover more winning talent as we look to expand our team in the region. The Magpies share our same passion for Newcastle and we’re grateful for their support to help us attract the best talent! If you’re looking for your next opportunity, we’d love to hear from you.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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