Latin America
PRAGMATIC PLAY SIGNS MULTI-PRODUCT LATAM DEAL WITH LÍGALO EN LÍNEA
The provider goes live with three verticals with Lígalo en Línea in LatAm
Pragmatic Play, a leading content provider to the iGaming industry, has boosted its profile in Latin America following the signing of an agreement with operator Lígalo en Línea.
The supplier’s comprehensive Slot portfolio is one of three product categories that will soon be able to be enjoyed by even more players across the region with award-winning classics such as Gates of Olympus and Sugar Rush alongside more recently released titles including John Hunter and the Book of Tut Megaways.
Pragmatic Play’s market-leading Live Casino content also forms an element of the partnership, with player-favourite experiences like Sweet Bonanza CandyLand and PowerUP Roulette, to classic table games.
Delivering cutting-edge 3D renderings of popular sports, Pragmatic Play’s collection of Virtual Sports titles offers players a range of familiar betting markets across horse and greyhound racing, football and motorsport to complement the thrill of any sportsbook and completes the offering soon to be available to Lígalo en Línea’s customers.
This agreement maintains Pragmatic Play’s dominance in the region and adds further strength to its growth trajectory in some of the industry’s fastest-growing markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play constantly strives to work with the finest operators in Latin America and this latest agreement serves to place its content with another burgeoning brand.
“It has one of the most diverse portfolios in iGaming and securing new outlets for it is as important as adding more quality titles, so its team is extremely pleased to shake hands on another opportunity to achieve this.”
Gabriela Valarino, Vice President of Operations at Lígalo en Línea, added: “It’s incredibly important for us to secure the very best studios and their games to meet the expectations of our discerning customers and this new agreement is going to deliver considerable value to our proposition. Pragmatic Play’s content is second to none and hugely popular in the markets we operate in, so this represents a key development for us.”
