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SPORTFIVE PARTNERS WITH NIBE FOR THE 26TH IHF WORLD WOMEN’S HANDBALL CHAMPIONSHIP

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SPORTFIVE announces a partnership with NIBE, a renowned global group specializing in intelligent, energy-efficient indoor comfort solutions. NIBE has joined forces with SPORTFIVE as an official partner of the 26th IHF World Women’s Handball Championship, further enhancing the championship’s marketing endeavors.. 

The collaboration between SPORTFIVE and NIBE for the upcoming IHF World Women’s Handball Championship in Denmark, Norway, and Sweden is set to elevate the tournament’s profile to new heights. As part of this partnership, NIBE will benefit from extensive exposure through various high-reach TV-relevant advertising mediums, including LED perimeter boards and floor stickers. Additionally, NIBE will be granted a substantial ticket allocation, offering its stakeholders a unique opportunity to witness the excitement of world-class handball firsthand.

The IHF World Women’s Handball Championship is a premier international sporting event scheduled to take place from November 29 to December 17, 2023. This championship unites top-level athletes and passionate fans from across the globe. NIBE’s steadfast commitment to sustainability aligns harmoniously with the championship’s core principles, which prioritize sportsmanship and environmental responsibility. This alignment underscores the broader significance of the event, extending beyond athletic competition.

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“Handball is a sport that reflects power, technology and passion, just like our advanced heat pumps. The Swedish women’s handball team has proved really exciting to follow and attracts a wide audience. The sport has great international interest, but is also deeply rooted in the Nordic countries and Europe. This gives us a unique opportunity to increase our visibility in some of our most important and growing markets. We are proud to support these talented athletes and look forward to being part of their journey of success, says Klas Dahlberg, Business Area Manager for NIBE Climate Solutions.”

Dr. Hassan Moustafa, President of the International Handball Federation (IHF), expressed his enthusiasm for the partnership, saying, “We are always looking to make handball more visible throughout the world and the partnership with NIBE just confirms that the sport has become more and more attractive for different sponsors. We are glad to see that our efforts are getting more and more appreciated and we welcome NIBE to the big handball family.”

Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE, emphasized the significance of this partnership: “At SPORTFIVE, we are committed to connecting visionary brands with the world of sports, and our role in bringing NIBE and the IHF together is a testament to our dedication. This partnership not only strengthens the IHF World Women’s Handball Championship but also underscores the growing importance of sustainability in the sports industry. We are confident that this collaboration will be a resounding success, benefiting all parties involved.”

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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