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Playtech Live Secures Exclusive Worldwide Deal with Fremantle for Iconic Family Feud Franchise

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Playtech, a global leader in gambling technology, proudly announces a groundbreaking partnership that promises to transform the gaming landscape.

Playtech Live has inked an exclusive worldwide deal with Fremantle to develop the legendary Family Feud franchise for the rapidly evolving Live Gaming market.

Fremantle is an international powerhouse in the entertainment industry with an extensive global footprint. Fremantle operations span various territories, aligning seamlessly with Playtech Live’s aspiration to present Family Feud to gaming audiences worldwide. The Family Feud franchise deal includes a global scope, covering key markets, including the United States, setting a new precedent in the gaming and entertainment industry. A true testament to the magnitude of this collaboration, the partnership also includes the UK Family Fortunes IP.

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Edo Haitin, Playtech Live CEO, commented, “This partnership with Fremantle is a game-changer. By integrating the iconic Family Feud franchise into our offerings, we are bridging the worlds of game show entertainment and online gaming, promising our users an immersive experience. I’m thrilled that we could partner with Fremantle to bring the legendary Family Feud to the gaming world. Our vision at Playtech Live is to always deliver the best possible entertainment experience, and this collaboration underscores that commitment.”

Erica Gadecki, Fremantle SVP Partnership Solutions, said, “A collaborative effort with Playtech on the iconic gameshow Family Feud is how Fremantle continues to deliver unparalleled entertainment in today’s market.  Playtech’s Live platform is a perfect opportunity to expand into the interactive entertainment landscape while building upon the Family Feud legacy.”

Aaron Berndtson, Head of Strategic Partnerships and Entertainment at Playtech, says, “We are thrilled to embark on this extraordinary journey alongside Fremantle. The partnership with Fremantle is another milestone to deliver unique and captivating experiences to players worldwide.”

This landmark deal signifies Playtech Live’s commitment to pioneering innovation in gaming entertainment. As the world of Live Casino continues to evolve, Playtech Live’s selection to develop and distribute content around the Family Feud franchise sets the stage for an exhilarating future in gaming. The collaboration stands as a testament to Playtech Live’s continued commitment to introducing cutting-edge experiences that captivate and delight players and our commitment to being a trusted brand partner.

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2025 Paulistão Feminino

7K Named Official Betting Sponsor of Paulistão Feminino 2025

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The 2025 Paulistão Feminino, Brazil’s premier state-level women’s football championship, kicked off this Tuesday, May 6, and brings with it a historic partnership: 7K, a brand under the Ana Gaming Group, has joined as the exclusive betting sponsor of the tournament.

This move further reinforces 7K’s growing presence in national football, as it also sponsors Santos FC’s women’s team, positioning itself as a strong backer of women’s sports in Brazil.

“We believe in the transformative power of sport and its societal impact,” said Talita Lacerda, Chief Operating Officer at Ana Gaming Group. “Supporting Paulistão Feminino at this pivotal time of growth and visibility reflects our commitment to gender equity and diversity. Women’s football is finally gaining the space it deserves, and 7K is proud to contribute to this important journey alongside such prominent brands.”

Record-Breaking Investment and Visibility in 2025

This year’s edition sees a record investment, surpassing the R$8 million of 2024. The total club distribution increases to R$3.3 million, with the champions receiving R$840,000 and runners-up awarded R$350,000 in prize money.

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The competition features eight powerhouse teams:

  • AD Taubaté

  • Corinthians

  • Ferroviária

  • Palmeiras

  • Realidade Jovem

  • Red Bull Bragantino

  • Santos

  • São Paulo

Broadcast and Media Coverage

For the first time, all matches of the Paulistão Feminino will be televised or streamed. The tournament will be broadcast by SporTV, TV Globo, Record News, Warner (via Max and Space), as well as digital channels like CazéTV and the official Paulistão YouTube channel, expanding the reach of women’s football like never before.

A New Era of Sponsorships

The 2025 edition also breaks the record for number of sponsors, with seven brands backing the competition—up from five in 2024. In addition to 7K and Sicredi (which holds the naming rights), sponsors include Amazon, Assaí, Centauro, Guaraná Antarctica, and Lays.

Previously, 7K gained major visibility during the 2025 Campeonato Paulista (men’s) by sponsoring the tournament and securing the naming rights for the “Man of the Match” trophy, further showcasing its dedication to Brazilian football at all levels.

The post 7K Named Official Betting Sponsor of Paulistão Feminino 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Gamanza Engage and Astral Forest Join Forces to Deliver the Full Story Behind the Data

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Gamanza Engage is proud to announce a strategic partnership with Astral Forest, a data analytics company dedicated to empowering companies through accessible, actionable insights. This alliance brings together Gamanza Engage’s advanced customer engagement tools and Astral Forest’s robust analytics capabilities, offering gaming operators a holistic and story-driven view of their business performance.

In today’s fast-paced gaming industry, data is more than just numbers: It’s a collection of thousands of stories waiting to be understood. Gamanza Engage helps operators create those stories through its marketing automation and gamification suite, while Astral Forest provides the lens to interpret and act on them. Through this upcoming service, clients will gain a smarter, more strategic approach to decision-making.

“Data only becomes meaningful when you understand the behaviors and patterns behind it,” said Andrés Blanco, Managing Director at Gamanza Engage. “With Astral Forest by our side, our operators won’t just access metrics, they’ll uncover insights that drive real action, retention, and growth.”

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Operators will be able to seamlessly access Astral Forest’s analytics to supercharge the impact of Gamanza Engage’s tools. Instead of ramping up their own BI teams and infrastructure or relying on anecdotal opinions, clients can access advanced dashboards designed specifically for iGaming. From identifying high-performing engagement mechanics to understanding player behavior and retention funnels, Gamanza Engage and Astral Forest offer a ready-made, cost-effective solution tailored to the industry.

“Gamanza Engage’s CRM and gamification capabilities are already well recognized across the market as a powerful engagement tool.” said Stanisław Szostak, CEO of Astral Forest. “Yet, leveraging the tool to the fullest will happen only when you understand the data and the numbers that drive your results. Thanks to Astral Forest’s knowledge of modern data analytics, we are propelling our joint offering to the next level. I am really excited to team up with Andrés and Gamanza Engage: I have no doubt that our accomplishments will make the headlines soon.”

Gamanza Engage is not only known for its marketing innovation—it also places extraordinary value on data privacy and security and operates from Switzerland, a jurisdiction globally respected for its discretion, service quality, and data protection standards. This provides operators with the trust and peace of mind they need when managing their most valuable asset: player data.

With this strategic alliance, our customers across Europe, Africa, and Latin America will gain a powerful competitive edge—turning engagement into intelligence, and intelligence into action.

The post Gamanza Engage and Astral Forest Join Forces to Deliver the Full Story Behind the Data appeared first on European Gaming Industry News.

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ELA Games Sustains Its Rapid Growth With Expansion Into the Swedish Market

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ELA Games, an innovative software development studio in the iGaming industry, announces its expansion into the Swedish market. The studio’s games are now available for Swedish players on four regional platforms:

  • Campobet.se
  • Betinia.se
  • Yoyocasino.se
  • Quickcasino,se

ELA Games’ titles balance player experiences and casino business performance with a data-backed game development approach and extensive industry knowledge. With high-quality design and innovative features, the studio helps drive growth in crucial metrics such as Gross Gaming Revenue (GGR) to help its partners succeed.

Five of ELA Games’ titles are fully licensed in the region:

  • Cash of Gods: A visually rich and immersive gaming experience.
  • It’s Shark Time!: A slot series with customisable and recognisable symbols and characters.
  • Lucky Dwarfs: A popular title among players and streamers for its intuitive gameplay.
  • Scarab Wheel: A game with immersive aesthetics and engaging mechanics.

As part of the strategic partnerships with the above brands, ELA Games will gain a significant foothold in Sweden, reaching a new player base. In turn, the platforms can access the studio’s innovative, data-backed games that drive performance.

Yaroslav Soloshenko, ELA Games’ Business Development Manager, commented, “Our entry into the Swedish market is a significant development for our company as we increase our global presence. We’re excited to see our games’ impact on the region and how we can develop more market-specific titles for players. Sweden is a crucial market for us as we continue to grow, and we have extensive plans to solidify ourselves as the leading software developer for casinos and players in the region.”

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The post ELA Games Sustains Its Rapid Growth With Expansion Into the Swedish Market appeared first on European Gaming Industry News.

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