Game-changing platform solutions provider joins forces with a full-cycle verification platform to improve operators’ customer onboarding and fraud prevention measures

Elantil, the pioneering iGaming platform solutions provider on a mission to redefine how operators and suppliers work together, has announced it has expanded the range of services available via its innovative online marketplace by forming a new partnership with Sumsub, a global full-cycle verification platform.

Offering advanced verification and compliance solutions that support the entire customer journey, Sumsub is a revolutionary product in the iGaming industry that’s capable of verifying users, businesses and transactions while helping manage cases and assisting operators with their fraud prevention.

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Built to handle every conceivable ID verification from a single, easy-to-use dashboard, Sumsub offers a true turnkey solution that can be used to orchestrate code-free checks at any stage of the customer lifecycle, resulting in the highest-scoring anti-fraud protection and pass rates globally.

Following the addition of Sumsub’s services to Elantil’s Marketplace, operators will now be able to access the company’s powerful data and document verification platform via a simple one-click integration, with Elantil empowering operators to reach out to the supplier directly to form their own agreements.

Not only does this ensure that Elantil never dictates the length or terms of any contracts, but it also means that clients avoid any additional charges by cutting out the middleman, making it a simple and cost-effective solution that puts complete control back into the hands of the operator.

To benefit from Sumsub’s full-cycle verification platform, operators simply need to submit their request to the supplier and once a deal has been signed, Elantil will take care of all the rest by providing the operator a place where they can configure the credentials they need to enjoy an easy plug-in-and-play integration.

John Debono, Chief Technical Officer at Elantil, said: “Rather than being a run-of-the-mill game aggregation service, Elantil’s Marketplace is an open space where operators can connect with best-in-class content suppliers, no matter what it is they’re seeking. By adding Sumsub’s comprehensive solutions to our growing list of services, we can help improve our clients’ customer onboarding and fraud prevention, and all at a more reasonable price point than our competitors.”

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Kris Galloway, Head of iGaming Product at Sumsub, added: “At Sumsub, we’ve always believed there’s a smarter way to tackle iGaming’s trickiest challenges, and just like Elantil, we’re not here to follow the rulebook – we’re here to rewrite it. Unlike clunky, monolithic systems, our full-cycle verification platform is built to safeguard the entire player journey, ensuring robust fraud protection and compliance without compromising user experience and pass rates: it is compliance and fraud protection that actually works for the business, not against it. We’re also very excited to connect with Elantil’s clients and help them scale securely, smoothly, and, just like Elantil, with the freedom to focus on growth.”

Lottomart has added a new TV advertisement to its armoury, partnering with Blueprint Gaming to showcase a collection of their market leading slot titles.

The advert, which transports viewers from the jungle to the deep sea, promotes the popular King Kong Cash, Fishin’ Frenzy and Eye of Horus slots, as well as the progressive Jackpot King feature available across Blueprint’s network of games.

Lottomart has increased its investment in traditional TV advertising in 2025 as it continues to grow its UK presence, having first hit the screens in September of last year.

Their activity also includes a dedicated responsible gambling creative which highlights the importance of players setting limits, staying in control and using playing time reminders available through its Play Sense tools.

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The campaign with Blueprint is part of a series of initiatives to strengthen the partnership, which will include the integration of their Rapid Jackpot feature, regular releases of new content and further collaboration through marketing.

Chris Ruddock, Commercial Director at Lottomart says:

“We’re delighted to have partnered with Blueprint to deliver our latest advertising campaign which showcases the world of games available at Lottomart. 

“With their leading content, and our focus of providing a safe and fun gaming experience for our players, we look forward to seeing the campaign come to life!”

Elliott Kyne, Account Manager at Blueprint Gaming says:

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“We’re thrilled to expand our existing partnership with Lottomart through this exciting new TV collaboration. 

“Building on our strong foundation, this next chapter will see the launch of a dedicated advert showcasing some of our best and most innovative content currently leading the way for Blueprint in 2025. 

“We look forward to strengthening our relationship and achieving even greater success together.” 

Paige Spencer, Group G-Force Director at Goodstuff Communications says:

“We’re excited to partner with Lottomart at a pivot stage of their growth journey, with our dedicated buying specialists focused on balancing quality reach and business performance, to bring a safe and fun gambling experience to new players.”

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