Altenar makes Hungary debut with Vegas.hu partnership

Global leader of sportsbook solutions signs deal with Hungarian online casino

Altenar, the leading sportsbook and iGaming software provider, has bolstered its position in Europe by partnering with LVC Diamond’s online casino, Vegas.hu, which has recently made sports betting available on its platform.

The new agreement will see Altenar provide LVC Diamond with a modern and comprehensive online sportsbook solution that sets them apart from its competitors.

Altenar’s award-winning sports betting solution manages 100,000 live events per month, offering a competitive bonus and promotional engine, customisable and flexible front-end management, as well as efficient risk management.

LVC Diamond and its founders have more than 30 years’ experience in the Hungarian gambling industry. The company operates five land-based casinos in Budapest, and two online casinos – vegas.hu and vipcasino.hu.

The Hungarian casino operator’s portfolio expanded to include sports betting in July 2023. As a fully licensed offline and online operator, the company is devoted to offering high quality services, and to constantly improving the gaming experience of its players in a safe and compliant environment.

Following Altenar’s initial debut in Hungary, the venture will examine the potential for further expansion in the coming months.

Commenting on the deal, Charlie Williams, Commercial Director at Altenar, said: “Our new partnership with LVC Diamond represents a significant period of European growth for us via our debut in the Hungarian market.

“It’s a privilege to be going to market with a leading casino group such as LVC Diamond, and we look forward to building a long-lasting relationship with their team.

“We aim to be a driving force in the continued growth of sports betting in the region.”

Gergely Koppány, Sports Betting Director at LVC Diamond Kft, said: “We are delighted to greet Altenar among our business partners and looking forward to a long-term cooperation.

“The sportsbook solution fully meets the requirements of our new sports betting product and this contributes to achieving our goal to become a strong and competitive participant in the Hungarian market.”

Altenar has received sustained recognition over the years with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.