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partnerships

Kambi Group plc expands LeoVegas partnership with BetMGM international launch

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BetMGM sportsbook now live in the UK, powered by Kambi’s award-winning technology

Kambi Group plc, the world’s trusted sports betting partner, has expanded its partnership with LeoVegas Group with the launch of the BetMGM brand in the UK.

Having been acquired by MGM Resorts International (“MGM Resorts”) in 2022, LeoVegas Group will undertake BetMGM’s casino and sports betting operations in the UK and leverage Kambi’s powerful suite of sports betting technology, including its award-winning Bet Builder and AI-powered algorithmic trading capabilities.

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Following its selection as the technology provider for the LeoVegas sportsbook in 2016 Kambi now powers LeoVegas Group’s full stable of sports betting brands, including the fast-growing BetUK and expekt brands.

Kristian Nylén, CEO and Co-founder at Kambi, said: “We are pleased to be helping to power the international launch of BetMGM in the UK with LeoVegas, and to expand our relationship with one of Kambi’s most longstanding partners. We are confident that the combination of LeoVegas’ operational expertise and Kambi’s proven sportsbook technology behind such an exciting brand provides an excellent platform to offer highly engaging, next generation betting experiences to BetMGM’s customers.”

Per Carlander, Director of Sports Strategy at LeoVegas Group, said: “We are delighted to launch BetMGM to the international markets, starting with the UK. It is a key market for every operator, and we are confident that our sportsbook and exciting new product features, including a multi-million free-to-play game, will attract sport enthusiasts who enjoy a top-class live betting experience. With best-in-class promotions, personalised navigation, and an innovative Bet Builder, BetMGM is bringing a new golden era of sports betting to the UK.”

partnerships

Synot Games Signs Distribution Deal with Gamanza Group

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Synot Games has signed a new deal with Swiss-based operator Gamanza Group.

The deal will see the integration of Synot titles to Gamanza’s GaminGenuis platform, one of which is JackpotsCH, the first online casino to be made available to the site’s players.

In addition, titles such as Book of Secrets Extra, Firebird, Zeus Wild Thunder and 27 will also be made available through Gamanza’s platform, in a move Synot will hope further enhances its brand recognition across the European continent.

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Dagmar Cvrčková, Head of Strategic Partnership at Synot Games, said: “This pivotal alliance with Gamanza underscores our expansion strategy, centered around forging major strategic partnerships with distinguished platforms. We are confident that by utilizing Gamanza as the primary gateway to online casino operators in Switzerland, we will be able to successfully connect with a wide audience of new customers and strengthen our position in the market.”

Simon Pukl, Head of Product at Gamanza Group, said: “We’re excited about our new partnership with SYNOT Games, which enriches the collection of games available through Gamanza GaminGenius platform. This integration brings access to diverse array of both classic and modern-themed slots, allowing our operators to expand their content portfolio with fresh and innovative games.”

The post Synot Games Signs Distribution Deal with Gamanza Group appeared first on European Gaming Industry News.

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Vyking Integrates TimelessTech into its Content Hub

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Vyking, a battle-test aggregator and leading provider of iGaming platform technology, announced the integration of TimelessTech content. This strategic collaboration marks a significant enhancement of vyking’s games portfolio, specifically catering for the Asian markets.

TimelessTech, with over 15 years of industry expertise, brings its advanced iGaming solutions to vyking’s platform. The integration includes TimelessTech’s flagship Game Aggregator, which offers seamless access to over 12,000 games from more than 80 top-tier providers. This extensive addition enriches vyking’s Content Hub, providing operators with a vast array of gaming experiences that are both varied and engaging.

“We are thrilled to announce that TimelessTech is now part of our large selection of pre-integrated content in our Content Hub. This grants operators an almost limitless choice of top-notch content from industry leading studios, well connected to our platform and benefiting from tools such as our comprehensive bonus engine and CRM systems integrations,” vyking CEO Franz Gerhart said.

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“We are delighted to partner with Vyking, a highly influential operator, especially in the Asian market. Their decision to choose Timeless Tech as one of their primary aggregators highlights the trust and confidence they have in our solutions. We are committed to supporting Vyking’s growth and success, and we look forward to a long-term partnership with mutual benefits and continued growth in the future,”  Nicola Cainero, COO of TimelessTech, said.

The post Vyking Integrates TimelessTech into its Content Hub appeared first on European Gaming Industry News.

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Quickspin Announces Partnership with Snaitech

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Quickspin has announced a partnership with Snaitech, one of the leading concessionaries in the Italian gaming and betting sectors.

This collaboration represents a pivotal milestone for Quickspin. Italy, with its immense strategic importance, has been a key target for Quickspin’s expansion efforts. As Quickspin continues to grow in the territory, it is committed to delivering an unparalleled gaming experience for players around the world.

Anthony Dalla-Giacoma, Quickspin’s Chief Commercial Officer, said: “Entering into more partnerships in regulated markets remains one of our strategic objectives this year; and seeing our games being launched by the Italian heavyweight, Snaitech is a significant milestone for us. I look forward to the times ahead; where our partnership with Snaitech will bring an ever-growing number of Italian players the Quickspin games they love while ensuring a safe and enjoyable gaming experience.”

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Alessandro Graziosi, Chief Digital Officer at Snaitech, said: “We are thrilled to be able to give our users access to Quickspin branded games. The quality of the five new products on Snai.it allows for an increasing quality of our package always looking for new experiences, convinced that this collaboration can be enriched and continue over time.”

The post Quickspin Announces Partnership with Snaitech appeared first on European Gaming Industry News.

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