partnerships
Livespins now available via Slotegrator
Operators powered by Slotegrator can now offer their players a socially-charged online casino experience like no other after the leading aggregator put pen to paper on a deal with the award-winning Livespins.
The partnership sees Slotegrator distribute Livespins to its operators in core markets around the world, allowing them to tap into the demand for casino and slot streaming but in a way that is responsible, compliant and sustainable.
Slotegrator has emerged as one of the leading software suppliers and content aggregators for casino and sportsbook operators. Its game providers portfolio stands at more than 100 companies and it works with renowned operators in different markets.
Livespins sits within the casino lobby and allows players to tune in as their favourite streamers, brand ambassadors and celebrities fire up the reels on slots from big-name providers such as Yggdrasil Gaming, Relax Gaming and iSoftBet.
But that’s not all. They can also get directly involved in the action taking place across the reels by betting behind the streamer. This creates a group bet and shared experience but with each player able to select their own bet size and number of spins.
Social interaction is at the heart of the Livespins experience with players able to chat with the streamer and each other throughout. They can also drop reactions, emojis and even gifs so whether their bet wins or loses, fun is absolutely guaranteed.
This is taken to the next level with Lightning Drops – must-drop jackpots that can trigger at any time – and Lightning Races – tournaments where players compete to get the highest score on a leaderboard.
Because Livespins sits within the casino lobby, players are offered all of the responsible gambling and safe gaming tools required under the operator’s international and local licences. This means that operators can offer casino streaming to their players confident they are doing so compliantly.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “Slotegrator is a top-flight software provider and aggregator and through this partnership with Livespins it can offer its operators the opportunity to leverage the power of online casino and slot streaming.
“The demand for this is at an all-time high, and Livespins allows operators to tap into this in a unique way that ultimately offers players an entirely new way of experiencing online casino while being responsible and compliant.
“We are thrilled that Slotegrator wants to join us on our revolution, and we look forward to seeing its operator partners add Livespins to their lobbies.”
Ayvar Gabidullin, Business Development Manager at Slotegrator, added: “As a software provider and content aggregator we must be at the cutting edge in order to provide our operators with the solutions they need to engage and entertain their players.
“It’s impossible to ignore the popularity of casino streaming and this partnership with Livespins enables us to deliver this to our partners and their players responsibly and compliantly. Partnerships such as this with Livespins ensure we stay ahead of the game.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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