Press Releases
Global Competitive Gaming Market Surges, Reached $64.4 Billion and Over 28% Gaming Market Share in 2022
The global gaming market size is poised to exceed $300 billion by 2025 according to a study conducted by ex corp, a leading developer of services for competitive gaming, in collaboration with renowned analytical agency Nielsen. It highlighted the remarkable growth and potential of competitive gaming, which has surged since 2020 and reached $64.4 billion in 2022, capturing over 28% of the overall gaming market share.
As the gaming and eSports industry continues to expand, industry experts predict a slower yet steady growth rate of 8% until 2026, building upon the impressive 14.4% compound annual growth rate witnessed between 2017 and 2022. Competitive gaming is the fastest-growing category in the industry with a 73% increase compared to 2020. In comparison, the casual gaming category experienced a 53% increase and the eSports category saw a 50% increase. Despite its rapid growth, eSports remains a small component of the overall market, representing just 1% of the total market share.
In terms of genre popularity, shooter games maintain their position as the frontrunner, boasting the highest number of monthly active users, reaching an impressive 428 million in 2022. This trend has persisted for the past five years, solidifying the shooter as the leading game genre in 2022. Role-playing games (RPGs) followed closely behind with 285 million players while strategy games captured the interest of 269 million gamers. 168 million players participated in multiplayer online battle arena (MOBA) games. Additionally, sports games attract 118 million players and simulation games appealed to 88 million gamers. These numbers demonstrated the diverse preferences and wide-ranging appeal of various game genres in the global gaming market.
Shooters proved to be the leaders not only in user numbers but also in revenue. It has amassed a remarkable $36 billion in total monthly digital revenues. Close behind, the RPG genre secured an impressive $28.7 billion in financial income. Sports games made a notable impact, generating $15 billion in revenue. The strategy genre achieved a substantial revenue of $14.8 billion. MOBA games, mostly represented by DotA2 and League of Legends, obtained $9.9 billion in revenue, attracting a dedicated and enthusiastic player base. Lastly, the simulation genre achieved $9.2 billion in revenue, allowing players to experience virtual versions of real-life activities or scenarios such as flight simulators, city-building simulations or life simulations.
The study conducted by ex corp and Nielsen also forecasts the global gaming market to reach a value of over $302 billion by 2025. The Asia-Pacific region has been a driving force behind this growth, contributing more than half of the global market value in 2022, surpassing $121 billion. North America accounted for $61.6 billion and EMEA contributed $50.6 billion, making up approximately a quarter of the total market size each. Latin America remains a relatively under-developed gaming and eSports market; in 2022, it contributed approximately 1.7% of global spend, or $3.9 billion.
In a ground-breaking development, the study highlights that China has emerged as the largest single gaming market in the world, surpassing the United States in 2022. China’s gaming market reached over $62.9 billion, constituting 27% of the total market share. The United States followed closely with $57.1 billion (24%) while Japan and South Korea, two others major Asian markets, contributed $25.7 billion (11%) and $13.1 billion (6%) respectively. Other top gaming markets include the United Kingdom, Germany, France, Canada, Italy and Australia. Combined together, top ten countries representing over 83% of the total global gaming spend.
Also, the study revealed the percentage of competitive game players in different countries as well as their monthly spending:
* South Korea: 28% of competitive gamers. Average monthly spending: $37.3
* Japan: 14.1%, $34
* United Kingdom:13.7%, $38.9
* France: 10.7%, $39.1
* Australia: 8.6%, $43.3
* United States: 7.8%, $52.4
* Russia: 7.8%, $22.3
* China: 6%, $14.8
* Canada: 5.6%, $40.3
* Italy: 4.6%, $35.6
* Germany: 4.5%, $44.5
* Brazil: 4%, $4.3
“The gaming industry has been growing at a double-digit rate for years,” the founder and Chief Executive Officer for ex corp, Pavel Dunaev, said. “However, the growth rate is slowing and more people are switching from casual to competitive gaming. As a result, we expect competition between gaming studios to increase and gaming publishers to focus not only on attracting new audiences but also on building communities around their games to retain players. At the same time, we expect big competitive gaming titles to continue growing and attracting more audiences by switching them from casual games.”
The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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