partnerships
M88 Mansion Marks 2nd Year of Partnership with Renowned Italian Football Club AC Milan

M88 Mansion, Asia’s leading online gaming entertainment platform, has announced the continuation of its partnership with the Italian Football Club AC Milan for the second year.
The strategic partnership has seen collaborations between the gaming platform and the 19-time Serie A champions football club which includes initiatives such as the AC Milan Room that gave multiple interactive fan experiences both related to football and online gaming.
According to Alan Wafer, M88 Mansion’s Head of Commercial, the alliance has reportedly amplified AC Milan’s global presence, particularly enhancing the team’s prominence in the Asian market, a region with a significant fan base for the team.
“Since the inception of this groundbreaking partnership in 2022, M88 Mansion, dubbed as the #1 gaming destination in Asia, and the Rossoneri have forged an unbreakable bond, demonstrating our unwavering dedication to excellence both on and off the field. Over the past year, this partnership has flourished, resulting in captivating moments and unforgettable experiences for fans worldwide,” said Wafer.
For the upcoming 2023-2024 season, M88 Mansion is set to enhance its online gaming platform to cater to the followers of both entities. As AC Milan’s Official Partner in Asia, they will be providing exclusive content that includes game fixtures, match highlights, real-time results and other relevant club updates throughout the season.
AC Milan, under Stefano Pioli’s leadership, is gearing up for the upcoming season, with an eye on Serie A’s top spot, alongside the Coppa Italia and UEFA Champions League. The team concluded the last season among Serie A’s top four, reaching the Champions League semi-final for the first time since 2006. During the recent Summer Transfer Window, AC Milan added players, including Christian Pulisic, Ruben Loftus-Cheek, and Samuel Chukwueze to its roster.
Andreas Krannich
CBF Extends Exclusive Integrity Partnership with Sportradar

The Brazilian Football Confederation (CBF) and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG announced the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport.
Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8200 men’s and women’s matches organized annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.
The renewal of the partnership comes at an important time in the fight against match-fixing. According to the Integrity in Action 2024 Global Analysis & Trends published by Sportradar in early 2025, the number of matches suspected of being manipulated worldwide fell by 17% in 2024. Notably, in 2024, Brazil experienced a significant decline in the number of suspicious soccer matches, with 53 fewer cases detected – a decrease of 48% – compared to the previous year.
Ednaldo Rodrigues, President of the CBF, said: “Strengthening the integrity of Brazilian football is a priority for this administration, and the renewal of this partnership further reinforces our commitment to this mission. The work of the CBF’s Integrity Unit, in collaboration with Sportradar, will complement monitoring by FIFA and result in more than 10,000 Brazilian football matches being covered this season. It’s an impressive and symbolic milestone that makes us very proud. This is a partnership that has been bearing fruit and has been crucial in the fight against match-fixing, ensuring a fairer and safer environment for the sport.”
Andreas Krannich, Executive Vice President of Integrity & Regulatory Services at Sportradar, said: “We have built a strong collaboration with CBF to reinforce the integrity of Brazilian football. With this new agreement, Sportradar is providing the most comprehensive coverage Brazilian football has ever had. We are very pleased to continue this partnership with one of the world’s most-renowned football organizations.”
The continuing partnership with CBF, which began in 2018, underscores Sportradar’s commitment to protecting global football from potential integrity threats. This effort joins existing agreements established with leading football organizations including CONMEBOL, FIFA, UEFA, the Asian Football Confederation (AFC), and the Colombian Football Federation (FCF), as well as more than 270 other sports organizations and government authorities.
The post CBF Extends Exclusive Integrity Partnership with Sportradar appeared first on Gaming and Gambling Industry in the Americas.
AWARE Inc
SCCG Expands Partnership with AWARE

SCCG Management has announced an expanded partnership with AWARE Inc., a global leader in biometric verification software. Under this new agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry.
AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud, and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.
Stephen Crystal, Founder & CEO of SCCG Management, said: “This partnership allows us to give gaming operators access to the most advanced identity technology available. AWARE’s biometrics are not only powerful and compliant—they’re designed for real-world implementation across global gaming platforms. It’s a game-changer for operators focused on long-term success.”
AWARE’s technology supports a range of mission-critical functions including age and ID verification, multi-factor authentication, and ongoing fraud prevention. Operators can deploy these tools to streamline KYC processes while maintaining rigorous regulatory standards across jurisdictions.
In addition to biometric verification, AWARE’s full suite includes complementary solutions such as document authentication and geolocation—further strengthening the integrity of gaming platforms operating in a diverse and evolving compliance landscape.
Through this preferred reseller agreement, SCCG will work closely with operators to implement AWARE’s tools across sports betting, iGaming, social casino, sweepstakes, tribal, and regulated gaming markets—bridging technology and compliance with a player-first approach.
The post SCCG Expands Partnership with AWARE appeared first on Gaming and Gambling Industry in the Americas.
Asia
NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming

NOVOMATIC has announced a new strategic distribution partnership with Harvest Gaming, a renowned company based in Singapore. This new venture marks an important step in NOVOMATIC’s strategy of expanding its presence across Asia and reinforces the Group’s long-term commitment to international growth through strong regional collaborations.
Under the new agreement, Harvest Gaming will represent NOVOMATIC’s leading portfolio of land-based gaming solutions in Singapore, Malaysia and Vietnam. With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators.
“We are delighted to partner with Harvest Gaming in order to strengthen our footprint in Southeast Asia. Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the NOVOMATIC brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions,” Michael Barsin of NOVOMATIC Sales said.
“We are proud to be appointed as NOVOMATIC’s distributor for this important region. NOVOMATIC is globally recognized for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy. We look forward to working closely with the NOVOMATIC team to support our customers and drive mutual growth in Southeast Asia,” Alfred Hwee, General Manager at Harvest Gaming, said.
This new partnership further expands NOVOMATIC’s global distribution network and enhances the Group’s ability to meet the specific needs of customers in one of the most dynamic regions of the international gaming industry.
The post NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming appeared first on European Gaming Industry News.
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