Press Releases
Armalytix pick former Experian executive to spearhead gaming growth
Armalytix, the leading UK fintech specialising in source of funds and affordability checks, today announces the appointment of Jeremy Lever as Head of Gaming.
Lever is a compliance expert within the iGaming industry and joins from Experian, one of the UK’s largest credit reference agencies, where he worked as a Senior iGaming Identity Specialist focused on customer income and identity checks.
The seasoned gambling industry professional has been recruited to spearhead Armalytix’s growth in the sector following the fintech’s recent appointment by Buzz Bingo Group, the largest bingo operator in the UK.
Prior to Experian, Lever developed extensive iGaming experience at a number of RegTech companies which saw him work with the biggest and fastest growing operators in the industry including William Hill, Paddy Power, Entain, SkyWind Group, jumpmangaming, and MidNite.
His work in RegTech and Experian saw him develop significant expertise across the full spectrum of the customer compliance journey from Know Your Client checks to customer monitoring and safer gambling measures such as affordability checks.
Lever commented: “A few months back I was speaking to Kirsty Caldwell, William Hill’s former Head of Compliance, who now successfully runs BetSmart Consulting. She excitedly told me about an incredible new platform she’d just started working with which was making a significant difference in the competitive AML and player protection space.
This led to a conversation with founders Richard (McCall) and Mike (Ward), who showed me what Armalytix could do for the gaming industry. I’m hugely excited to get going and start demonstrating the power and potential of Armalytix’s proprietary iGaming products to the wider industry.”
Richard McCall, CEO of Armalytix, remarked: “Following the success of our work delivering financial risk checks for Buzz Bingo, demand for our affordability solution has steadily grown as the industry gears up greater regulation in the space. Therefore, I’m delighted to welcome Jeremy onboard to build on the great work done by our Gaming team here. He brings a wealth of experience in the sector and I’m confident he’ll take us to new heights.”
Lever also previously worked as an advisor to the Safer Online Gambling Group, founded by former online gambling addict David Bradford and his son Adam Bradford which previously won backing from Entain (formerly GVC Holdings) in 2019 to develop problem gambling tools. During his time at the organisation, Lever helped support the group’s efforts to raise awareness of online gambling addiction and progress new innovative mobile player protection initiaves drawing from the family’s lived experience.
Armalytix began working with Buzz Bingo earlier this year to support the completion of financial risk checks. Buzz’s adoption of Armalytix’s platform subsequently saw a two and a half times increase in completion rates and a three time increase in the speed at which the checks were completed by customers compared to their previous system.
GR8 Tech welcomes Edward Smyshliaiev as the new Chief Technology Officer (CTO). The organizational change strengthens the company’s high-performance tech leadership and platform innovation.
With over two decades of experience in software engineering, AI, machine learning, and large-scale digital transformation, Edward has a proven track record of turning complex challenges into scalable solutions.
“Joining GR8 Tech at the present moment fills me with immense enthusiasm. I am really impressed by the company’s innovative mindset and its ability to see clearly into the future. I’m excited to work with the exceptional and gr8 team to redefine the limits of what is feasible and determined to provide unparalleled technological solutions that will empower our clients and disrupt the industry,” said Edward Smyshliaiev.
As CTO, Edward will focus on building strong teams, streamlining development, and enhancing GR8 Tech’s architecture to support global growth. He’ll gradually take over key areas such as platform, information security, and technical governance, ensuring the platform delivers high value to partners.
Artur Ashyrov, who previously shared the roles of Deputy CEO and CTO, will now focus on operational leadership while continuing to drive technology forward through GR8 Tech’s internal Innovation Sprint—a company-wide initiative to boost tech-savviness and ignite a culture of innovation across teams.
“As I step into a broader strategic focus, I’m excited to support Edward in driving GR8 Tech’s product innovation from a leadership position rooted in tech. It’s a natural evolution for a company building the future of B2B platforms,” said Ashyrov.
The post GR8 Tech Strengthens Technology Leadership with New CTO Appointment appeared first on European Gaming Industry News.
Africa
Logifuture-powered Bet9ja renews support for Nigeria national team with ‘Let’s Do It Again’ campaign ahead of AFCON 2025
Extended partnership announced ahead of next week’s Unity Cup tournament in London
Leading African sportsbook Bet9ja has renewed its support for the Nigeria national team ahead of the 2025 Africa Cup of Nations.
Bet9ja collaborated with Nigerian Football Federation partners Sportdotcom for AFCON 2023 to launch the first ‘Let’s Do It Again’ campaign – in reference to the fact Nigeria are hunting for their fourth continental title.
The partnership has now been extended for AFCON 2025 after Nigeria booked their place at the tournament, which kicks off in Morocco in December. The Super Eagles have been drawn alongside Tanzania, Tunisia and Uganda in Group C of the tournament.
The announcement comes ahead of next week’s Unity Cup tournament, in which Nigeria, Ghana, Jamaica, and Trinidad and Tobago will go head to head at Brentford’s Gtech Community Stadium. The tournament sees semi-final matches on May 27 and May 28, ahead of the final on May 31.
Bet9ja is Nigeria’s leading sportsbook and is powered by Logifuture, global leader in B2B operations providing state-of-the-art iGaming products and services.
Bet9ja chairman Kunle Soname said: “We’re proud to renew our support for the Super Eagles as they ramp up their preparations for another tilt at the AFCON title. After lifting the trophy in 1980, 1994 and 2013 we’re backing them to go all the way again – Let’s Do It Again for 2025!
“Football is a unifying force across Africa and our partnership reflects our deep commitment to the game, the fans, and the future of Nigerian sport. This renewed partnership is about more than just brand alignment – it’s about national pride and shared ambition.
“By supporting the Super Eagles once again, Bet9ja aims to rally fans across Nigeria and beyond, reigniting the spirit of belief and unity that football brings to the nation.”
Toyosi Oyetunji, Senior Partner at Sportdotcom Limited, said: “At Sportdotcom, we are proud to once again partner with Bet9ja on the Let’s Do It Again campaign for the Super Eagles as they head to AFCON 2025 in Morocco. The buzz we created together during the last tournament was only the beginning. This time, we’re taking it to the next level – with more energy, more passion, and an unshakable belief in our team. As the Super Eagles chase a historic fourth title, we’re rallying Nigerians everywhere to dream big and stand united. Let’s Do It Again… Naija 4 the win!”
The post Logifuture-powered Bet9ja renews support for Nigeria national team with ‘Let’s Do It Again’ campaign ahead of AFCON 2025 appeared first on European Gaming Industry News.
Wazdan, the leading gain-focused developer, is set to make its mark at the upcoming SiGMA Asia 2025 summit, taking place from 1st to 4th June at the SMX Convention Center in Manila, Philippines.
The renowned iGaming gathering marks another key milestone in Wazdan’s strategic expansion across the continent, as the company continues to deliver tailored, high-performance gaming solutions under its signature Online gaining™ philosophy.
Visitors to Booth 2136 will be among the first to experience Wazdan’s latest wave of releases, including the eye-catching Sizzling Eggs™: Grand Platinum Edition and 36 Coins™: Grand Gold Edition, all of which showcase the studio’s hallmark blend of immersive gameplay, player-centric mechanics, and mobile-first design, firmly in line with the demands of Asian operators and their audiences.
A focal point of the event will be the unveiling of Wazdan Multidrop, the studio’s new network promotion. Designed to boost player engagement and drive operator revenues, the seven-phase campaign features a total prize pool of €5,000 and reflects its ongoing commitment to building value-driven promotional tools that resonate across global markets.
To celebrate its presence at SiGMA Asia, Wazdan will also host a series of exclusive giveaways throughout the event. Attendees will have the chance to win coveted prizes, iPhone 16, AirPods, AirTags, and a selection of limited-edition Wazdan merchandise, adding an extra layer of excitement to an already action-packed summit.
Beyond the product showcasing and prizes, Wazdan views the summit as a key opportunity to strengthen regional partnerships and deepen its engagement with Asia’s thriving iGaming sector. The event’s growing prominence on the global calendar makes it a natural fit for Wazdan’s ambitions to lead the way in innovation and customer-focused growth across the continent.
Radka Bacheva, Head of Sales at Wazdan, said: “SiGMA Asia is a standout opportunity for us to engage with key players across the region and demonstrate the adaptability of our Online gaining™ philosophy. Our team is excited to showcase how our tailor-made solutions and proven game mechanics can elevate operator performance and player engagement in Asian markets.
“We look forward to insightful conversations, new connections, and sharing our vision for continued growth across the continent.”
The post Wazdan’s Online gaining™ ready to lead the way at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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