partnerships
BETER Live and REEVO join forces in major content deal
Live casino provider’s content now available through B2B games provider and aggregation platform
BETER Live, the leading provider of next-gen live content, has joined forces with the B2B developer and aggregator, REEVO. Under the partnership, REEVO will distribute BETER Live’s content to its operator partners in core markets worldwide.
BETER Live’s portfolio covers traditional table games like Blackjack and Roulette, plus its Gravity Series, which has proved to be incredibly popular with players. This unique offering adds multipliers to games such as Roulette, Blackjack, and most recently, Sic Bo.
The provider also offers unprecedented levels of localisation and personalisation.
BETER Live has emerged as a must-have live casino provider for operators looking to not only meet but exceed player expectations. This is achieved through the quality of its games, which are broadcast from state-of-the-art studios that make use of the latest technologies.
For REEVO, the integration adds quality and variety to its live casino aggregator offering. The company is on a mission to make it easy for operators to bring the most engaging and entertaining content to their lobbies.
REEVO, alongside creating a growing list of proprietary games with two launches per month, is onboarding a diverse range of the industry’s leading suppliers providing its operator partners with a comprehensive selection of the content – all through a single API integration.
Anna Vikmane, Director of BETER Live, said: “This is the start of what will be a long and successful collaboration with REEVO. Both companies share a mission to deliver the most entertaining content to players and our portfolio of live titles is proven to do just that.
“Not only can REEVO’s operator partners offer their players quality live table games such as Roulette, Blackjack and Baccarat, but they can also unleash our thrilling Gravity Series of games on players for the first time. This takes the gameplay to the next level, boosting enjoyment, time spent on the game and ultimately revenues for operators.”
Petra Maria Poola, Head of Sales at REEVO, added: “BETER Live has made a significant impact in the realm of live content, blending excellence and creativity to provide novel player experiences. This addition greatly enhances our offering, and we eagerly anticipate a close collaboration with the BETER Live team in the upcoming months.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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