lottery
The Health Lottery unveils rebrand
Society lottery operator The Health Lottery has today announced a revamp of its flagship lottery game, along with the launch of a new website, logo and identity for the overall brand.
Its five-times-a-week lottery game has been renamed The Big Win, and a new prize structure will be in place from tomorrow night’s draw.
The biggest prize change is in the Saturday draw, when the main prize in its free second chance prize draw will be increased to £475,000 from the current level of £250,000. Players who buy a ticket for any Wednesday or Saturday night draw are automatically entered into a free second chance prize draw, which takes place shortly after the first draw.
There will also be some other changes to the draw’s prize structure, with the most significant being that those matching four balls on any draw will receive a prize of £300, up from £250.
“To improve our appeal to players, we’ve increased our Saturday night free prize draw to the highest level possible for a society lottery operator,” said Lebby Eyres, CEO at The Health Lottery. “Players will be able to win a truly life-changing amount from this weekend’s draw. Though the free second chance prize draw jackpot will almost double, tickets to the main draw will still cost £1.”
Eyres added: “We’ve also rebranded to give the draw its own identity. As The Health Lottery’s portfolio of games has expanded beyond the original lottery draw, we decided it was time the main game was differentiated more strongly from our other products.”
In addition to The Big Win, The Health Lottery also offers draw-based games All or Nothing and QuickWin, as well as online instant win games.
Other changes being introduced as part of The Health Lottery’s rebrand include a Mega Monday promotion, where anyone playing QuickWin on Mondays is entered into a £500 raffle, as well as Super Sunday, which offers a £500 raffle for instant win games bought on Sundays.
In addition, direct debit players will automatically be entered into a monthly raffle that will see 10 players win £100 each.
Eyres said this last change was part of a strategy to better reward its regular customers. It has also invited 20,000 online customers to be part of a customer panel, with players receiving free tickets in return for taking part in monthly surveys.
“We want to drive more engagement with our most loyal customers and relate to them better. From August, we will be asking them about different topics each month to obtain feedback on our rebrand, their journeys, instant win games, good causes and so on, with a view to making sure our product is as closely aligned with our players’ preferences as possible.”
Other changes aimed at increasing engagement among players include an overhauled and much-expanded section of the website that features stories of people who’ve benefited from the funds raised via The Health Lottery.
This initiative was driven by Eyres, who joined The Health Lottery at the beginning of the year after more than 20 years as a journalist, 14 of which were spent at publications previously owned by The Health Lottery’s parent company Northern & Shell.
“I want to drive a better emotional connection between players and The Health Lottery by improving our storytelling and making players aware of where the good causes element of their ticket is going.
“Part of the way we are doing this is by breaking down these stories and the associated charities on a regional level to show people what good causes we’ve supported in their local region and how their tickets are making a difference to people who live around the corner,” said Eyres.
The Health Lottery will also invest in a significant marketing campaign to support the rebrand, including above-the-line advertising and leaflet drops.
In addition to appointing Eyres to help drive its planned rebrand, The Health Lottery also named Mark Nash its marketing director in May. Nash was previously head of marketing strategy and planning at general insurer Aviva, and has also held positions at Hiscox and News UK.
Compliance Updates
Scientific Games Granted License from UAE’s General Commercial Gaming Regulatory Authority
Scientific Games is licensed by the General Commercial Gaming Regulatory Authority as a Gaming-Related Vendor for the supply of lottery products and services in the UAE. The GCGRA is the federal executive agency responsible for regulating and overseeing all commercial gaming in the UAE to ensure fairness and transparency.
The agency was established in 2023 to cultivate world-class commercial gaming operations and implement efficient regulation, grounded in the principles of integrity, innovation and responsible practices. Commercial gaming activities in the UAE include lottery, internet gaming, sports wagering and land-based gaming facilities.
With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe.
“We are extremely pleased that Scientific Games has been authorized as a lottery supplier in the UAE with this license. We look forward to putting our more than 50 years of expertise to work in the UAE to offer high-performing products that will responsibly help drive revenue for lottery programs supporting local communities and projects of national importance,” said Michael Conforti, President, International Business for Scientific Games.
The post Scientific Games Granted License from UAE’s General Commercial Gaming Regulatory Authority appeared first on European Gaming Industry News.
Justin Simporios is normally a sound sleeper who “can fall asleep anywhere” – but he had a very sleepless night, after learning he won an $80-million Lotto Max jackpot from the May 9, 2025 draw. This is the largest lottery jackpot ever won in B.C. and is also the largest jackpot ever won by a single individual in Canada.
“It was 10:30 p.m.,” recalled Simporios of the moment he realized he won. “I saw that someone won $80 million in Surrey. I was joking and told my wife ‘we’re millionaires!’ and she told me to stop making that joke. After, I manually checked each number before scanning [using the BCLC Lotto! I cried and shouted, ‘we’re millionaires!’”
The Surrey resident woke up his wife to share the news. “She was in complete disbelief and a bit mad at me because our daughter wasn’t feeling well.” Simporios’ wife luckily agreed this was a good reason to wake her.
While still in disbelief about his win, Simporios is ultimately most excited to share his windfall with his family. “I want to help my family and my wife’s family. I’ll pay off my sister’s medical school debt and help my mom retire early – just giving my family a head start in life.”
Giving back to the community in Surrey and B.C. is also a key priority for Simporios. “I’ve struggled before and needed help. Even if I can give an ounce of happiness, I want to help where we can. This feels like a dream.”
As an avid LA Lakers fan, Simporios mentioned he would like to see LeBron James play before James retires. He also plans to visit his family in the Philippines for a family reunion. “My wife and kid have never visited!”
On how it feels to win a record-breaking jackpot?
“The biggest change will be having more time with my wife and family. We want to live with a purpose – to help the community around us.”
Simporios purchased the winning ticket at the Walmart Supercentre in Central City on King George Boulevard in Surrey.
So far in 2025, B.C. lottery players have redeemed more than $101 million from Lotto Max. Lotto Max is a nationwide lottery game drawn on Tuesdays and Fridays after 7:30 p.m. (PST).
Players can purchase tickets at lottery retailers or at PlayNow.com. Winning numbers and group release forms can be found online at www.bclc.com. Players can check their lottery tickets anytime, anywhere on iOS and Android devices. Learn more about the BCLC Lotto!
BCLC offers socially responsible gambling entertainment while generating income to benefit all British Columbians. Players can visit PlayNow.com to learn how to set time and money limits.
The post Surrey Resident Wins Record-Breaking $80-Million Lotto Max Jackpot appeared first on Gaming and Gambling Industry in the Americas.
Andrew Jackson VP Corporate Responsibility for Scientific Games
Scientific Games iLottery Receives National Council on Problem Gambling’s iCAP Ready Accreditation
Scientific Games has achieved the distinguished iCAP Ready supplier accreditation from the National Council on Problem Gambling. The iCAP Ready accreditation, a version of NCPG’s Internet Compliance Assessment Program for suppliers, confirms that the global lottery company meets the gold standard for consumer protection with its iLottery platform and user experience requirements for consistently safe, enjoyable online lottery play.
iCAP is a U.S. accreditation for best practices in online gambling player protection held by only a few U.S. lotteries and suppliers. The assessment, conducted by independent responsible gaming experts, audited a framework of player protection processes, tools, responsible gambling policies and trainings completed by Scientific Games. This included demonstrating to employees that the company remains committed to safer lottery play. NCPG also evaluated Scientific Games’ overall compliance.
“Scientific Games continues to demonstrate leadership in responsible gambling by earning iCAP Ready accreditation,” said Jaime Costello, Director of Programs for the National Council on Problem Gambling. “This accomplishment reflects a thoughtful and proactive approach to player protection, and we commend their commitment to aligning with best practices that support player well-being.”
The company’s digital platform is part of a highly secure technology suite that delivers modern technology and advanced features to support a lottery’s online business. The program’s heart is SG PAM, a secure player account management system for all player account activity and wallet transactions across retail and digital. Other features of the iLottery program include an advanced responsible gaming toolset and Healthy Play program, as well as powerful customer relationship management components.
Andrew Jackson, VP, Corporate Responsibility for Scientific Games, said, “We are honored to achieve this important iCAP supplier accreditation from NCPG. Our government-regulated lottery customers can be assured that Scientific Games’ iLottery platform and solution meet the highest standards in the U.S. for responsible gaming and player protection.”
Scientific Games serves more than 30 lotteries globally with iLottery solutions, including in the U.S., Canada, UK, Denmark, Germany, France and Turkey. Lotteries worldwide use the company’s award-winning Healthy Play program’s tools and research to provide more insight into lottery players and promote ‘lottery literacy’—understanding how lottery games work, the odds of winning, and the minimum age to play.
Since 1972, NCPG has led state and national stakeholders in the development of comprehensive policies and programs for all those affected by problem gambling.
With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
Healthy Play and MOMENTUM® are trademarks of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games iLottery Receives National Council on Problem Gambling’s iCAP Ready Accreditation appeared first on Gaming and Gambling Industry in the Americas.
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