LaLiga and M88 Mansion Celebrate Fourth Year Partnership with Fresh Features and a New Look for LaLiga

M88 Mansion and LaLiga are gearing up for another exciting season as they mark the fourth year of their successful partnership. Since 2020, M88 Mansion has held the title of LaLiga’s Official Regional Betting Partner in Asia, with both entities tirelessly working to bring European football closer to Asian fans.

Over the years, the collaboration between the two giants has witnessed remarkable initiatives like LaLiga Ambassadors, LaLiga Experience, Watch Parties, and the unique LaLiga Room, all powered by M88 Mansion. These features have ushered fans into a more intimate side of the competition, offering unparalleled experiences money can’t buy.

But that’s not all. LaLiga is undergoing a major rebranding this year. Introducing “LALIGA” as its fresh brand identity, this transformation resonates with its new strategic positioning slogan – ‘THE POWER OF OUR FÚTBOL’. Major matches will now receive individual references, with titles such as ELCLASICO and ELDERBI DE VALENCIA taking center stage. The league has also collaborated with EA SPORTS, branding the first division as “LALIGA EA SPORTS” and the second as “LALIGA HYPERMOTION”.

At the heart of this rebranding lies a new logo, denoted by “LL”, which symbolically captures the spirit of the players and fans – the essence of the competition. Ángel Fernández, Head of Global Brand & Strategy at LALIGA, described the inspiration behind the logo, emphasizing its representation of players’ goal celebrations and fans’ iconic “L” gesture during their team’s triumphs. Coral, a shade signifying ‘the pride, passion, energy, and excitement of football’, dominates the new color palette. The coming season will also see the unveiling of a unique font, specially crafted for LALIGA, which will be prominently featured on players’ jerseys, encapsulating what truly sets Spanish football apart.

As the curtain rises on the LALIGA EA SPORTS 2023/24 season, M88 Mansion is all set to enchant fans with a fresh roster of the league’s Ambassadors and an array of exclusive content, spotlighting fan-favorite players and much more.