Betsson has become the Grand Sponsor of the Basketball Champions League Final Four powered by Sunel. The event will take place on May 9 and 11 at the renovated SUNEL Arena in Athens.

This year’s tournament marks a milestone in European basketball, with AEK Betsson BC, Unicaja Malaga, La Laguna Tenerife and Galatasaray competing for the prestigious trophy in what promises to be a thrilling Final Four. For AEK Betsson BC, reaching the final stage after five years, especially on home court, adds both emotional and competitive significance.

As Grand Sponsor, Betsson will be present at all games of the tournament with interactive experiences designed to bring fans even closer to the action.

Advertisement

In addition, Betsson will take part in the official Fan Zone, offering an immersive fan experience. Visitors can take part in interactive games with prizes, enjoy creative activations, and experience the energy of the Final Four during a three-day celebration of basketball. Betsson’s involvement in the BCL Final Four is part of its broader commitment to supporting initiatives and events that elevate sports, strengthen communities and encourage positive competition.

Thanos Marinos, Managing Director of Betsson Greece, said: “We are especially proud to support the Final 4 of the Basketball Champions League, a top-tier European competition known for its intensity, quality, and sporting excellence. Our presence as a Major Sponsor strengthens our consistent involvement in the world of sports and reaffirms our commitment to being part of major high-level events. This partnership is an honor for us and further enhances our strategic positioning within basketball and international sports competitions.”

Patrick Comninos, CEO of Basketball Champions League, said: “We are extremely pleased to welcome Betsson, the Grand Sponsor of AEK BC, as the betting partner of the BCL Final Four 2025 in Athens. This year’s Final Four has the most prestigious lineup and Betsson’s commitment to it only demonstrates the continuing growth and appeal of the Basketball Champions League.”

REEVO, the dynamic B2B content and aggregation powerhouse, has announced a major new partnership with premium iLottery studio Multiplay Gaming, marking another bold step in its mission to offer diverse, next-gen content to its growing roster of operator partners worldwide.

This latest integration brings Multiplay Gaming’s unique and innovative portfolio to the REEVO platform, a move that signals REEVO’s growing presence in the fast-expanding iLottery vertical.

Multiplay Gaming specializes in instant win and multiplayer timer games that redefine engagement, blending quick thrills with strategic depth. As the iLottery market continues to evolve, Multiplay Gaming is carving out a distinctive space by delivering content that’s both entertaining and boundary-pushing, the perfect match for REEVO’s curated ecosystem.

Advertisement

Daniel Cuc, Head of Account Management at REEVO, said: “At REEVO, we’re laser-focused on bringing exceptional content to our partners, and that means looking beyond the traditional. Multiplay Gaming’s inventive approach to iLottery games – especially their multiplayer mechanics – adds an exciting new layer to our offering. We’re thrilled to bring their vision to our network and deliver something truly fresh to the space.”

With this partnership, REEVO continues its trajectory as one of the most versatile and forward-thinking aggregators in the industry, offering content that goes beyond entertainment and into new realms of player engagement.

Cosmin Pachiu, CEO of Multiplay Gaming, said: “We’re delighted to begin this long-term partnership with REEVO. This will allow us to provide our innovative iLottery game content and mechanics to all REEVO partners.”