Canada
SCCG Management Announces Strategic Partnership with WINFELLAS for Multiplayer Gaming Technology
SCCG Management, a global leader in the iGaming and sports betting industry, today announced a strategic partnership with WINFELLAS to reshape the landscape of the online gaming industry. With the goal of delivering a new and immersive multiplayer gaming experience to players worldwide, this collaboration marks a significant leap forward for both companies.
WINFELLAS, a dynamic startup known for its innovative approach to online gaming, has developed a cutting-edge B2B multiplayer solution that transforms traditional solo game sessions into thrilling multiplayer entertainment. This revolutionary technology allows players to engage in social rooms, share the excitement of casino games and sportsbooks and interact with fellow gaming enthusiasts through a range of social features.
“We all are very excited and look forward to going on this journey with Stephen Crystal and his SCCG Management team,” the Chief Executive Officer for WINFELLAS, Mark Dieckmann, said. “Now we show the gaming market a fun way to play casino games and sportsbooks together with friends.”
SCCG Management, known for its expertise in the iGaming and sports betting industry, recognized the potential of WINFELLAS’ Multiplayer Gaming Solution to revolutionize the gaming experience. By teaming up with WINFELLAS, SCCG Management aims to elevate online gaming to new heights, opening up a world of possibilities for players globally.
The WINFELLAS Multiplayer Gaming Solution offers players the opportunity to come together, play in a community and share their gaming experiences, ultimately leading to increased gamification for players. With the integration of WINFELLAS’ technology, SCCG Management is excited to present its ‘white label’ solution to international markets, starting with the United States, Europe, South America and Asia.
“This strategic partnership with WINFELLAS aligns perfectly with our mission to bring innovative solutions to the online gaming industry,” the founder of SCCG Management, Stephen Crystal, said. “The multiplayer gaming technology provided by WINFELLAS will undoubtedly transform the way players interact with casino games and sportsbooks.”
The WINFELLAS Multiplayer Gaming Solution not only enhances player engagement but also holds the potential to drive increased revenues and higher lifetime values of players. By creating a more social atmosphere in online gaming sites, players can now enjoy a sense of community and camaraderie while playing their favorite games.
Dieckmann has a track record of success in the online casino and platform provider industry. His entrepreneurial spirit and dedication to innovation inspired the creation of WINFELLAS’ disruptive multiplayer technology, which is already gaining traction in the gaming market.
“We extend our heartfelt thanks to SCCG Management and all our partners who have supported us along this journey,” Dieckmann said. “It’s a leap of faith and a ‘pat on the back’ to do something different and we are incredibly grateful for the support.”
The SCCG Management and WINFELLAS partnership is set to transform the gaming experience, paving the way for a more immersive and social gaming landscape. Players worldwide can look forward to an exciting future where casino games and sportsbooks are enjoyed in the company of friends and fellow gaming enthusiasts.
Ben Clemes
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
IAGR announces program for IAGR2025 conference in Toronto

The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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