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PAGCOR celebrates proud achievements for the past 40 years
The Philippine Amusement and Gaming Corporation (PAGCOR) proudly looked back on its past achievements when it celebrated its 40th year at the Marriott Hotel Manila on July 11, 2023.
PAGCOR commemorated its four decades of existence by featuring its accomplishments, particularly its huge contributions to nation building. The agency was created in 1983 by virtue of Presidential Decree 1869, also known as the PAGCOR Charter, issued by then President Ferdinand Marcos.
No less than President Ferdinand Romualdez Marcos, Jr. graced the event, which proudly highlighted PAGCOR’s successful role as one of the national government’s biggest revenue generator and a reliable partner in the promotion of various endeavors that benefit the Filipino people.
PAGCOR Chairman and CEO Alejandro H. Tengco remarked that for 40 years, the agency’s recorded total Contributions to Nation Building (CNB) amounted to around P607 billion, while its total dividends remittances since 2011 is now at P64 billion. This brings PAGCOR’s actual total contributions to P671 billion.
Chairman Tengco emphasized that after one year under the administration of President Marcos (from July 1, 2022 to June 30, 2023), PAGCOR’s total CNB amounted to P45 billion, which, by the end of the year, is projected to reach P70 billion.
The PAGCOR chief likewise announced that the agency has been tapped as a funding source of the Universal Health Care Act when it was passed into law in 2019. Under said law, 50 percent of its remittances to the National Treasury has been allocated to the Philippine Health Insurance Corporation (PhilHealth) to fund the Universal Health Care (UHC) of the Filipino people.
In terms of its recent contributions to infrastructure, PAGCOR partnered with Melco Resorts (Philippines) Foundation Corporation (MRPFC) – the charitable arm of the City of Dreams Manila in funding the construction and purchase of medical and non-medical equipment for the 51-bed and state-of-the-art Presidential Security Group (PSG) Station Hospital.
The state-run-gaming and regulatory firm, in partnership with the Bloomberry Foundation, also helped establish the OFW Hospital in Pampanga and donated P300 million worth of medical equipment to the said medical facility. PAGCOR also funded the rehabilitation of sports facilities utilized for the 30th Southeast Asian Games by donating P842.5 million to the Philippine Sports Commission (PSC). The agency likewise donated P350 million to the Southern Philippines Medical Center in Davao City for the procurement of various medical equipment.
Under the current administration, Chairman Tengco shared that PAGCOR will be channeling its resources to the promotion of education and health in the country. The agency will re-launch its School Building Project to help address classroom shortage in public schools nationwide. It will also build e-Libraries to provide learners from remote or depressed communities with an environment that is conducive for e-learning and online research.
Also in the pipeline are Socio-civic Centers and Community Wellness Centers to be built in different parts of the country. The agency will likewise be launching the “Bawat Buhay Mahalaga Serbisyo Caravan” – an all-encompassing endeavor focused on the distribution of educational, medical and financial assistance, among others, to various local government units and their citizens.
The agency will likewise be donating 250 units of Patient Transport Vehicles (PTV) to various local government units, in coordination with the Philippine Charity Sweepstakes Office (PCSO).
PAGCOR will also lead the establishment of the Clark Multi-Specialty Medical Center in Clark, Pampanga to cater to the medical needs of patients from Regions I, II, III and Metro Manila. It will consist, among others, of a heart center, kidney/cancer center and a children’s hospital. This project is intended to alleviate the plight of the Filipinos by bringing quality healthcare closer to people living outside Metro Manila.
The PAGCOR chief added that the agency’s significant socio-civic programs would not have been possible if not for the committed employees who have served as the agency’s strong pillars through the four decades.
Meanwhile, serving as the highlight of the event was the launch of the new logo, which represents the agency’s re-energized role as the main gaming regulator in the Philippines.
“The new PAGCOR logo incorporates the element of fire associated with energy, inspiration, passion, and transformation. It symbolizes the flame that ignites change and drives progress. The logo likewise reflects a beacon which symbolizes guidance, leadership, and direction. It represents a guiding light that helps people find their way,” Tengco added.
“All these taken together, our new logo reflects PAGCOR’s long standing commitment of being a guiding force that illuminates the way forward, drives transformation and development, and brings inspiration and motivation to the lives it touches,” Chairman Tengco furthered.
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Boomerang Partners wowed the guests of iGB L!VE London with a celebration of the first anniversary of the strategic partnership with AC Milan
On July 2-3, Boomerang Partners, a global marketing agency, participated in iGB L!VE London. One of the event’s highlights was the celebration of the first anniversary of the strategic partnership between Boomerang and AC Milan, one of the world’s premier football clubs. Boomerang is its Official Regional Partner.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “We are very pleased with Boomerang Partners’ participation in iGB L!VE London. It is symbolic that, a year ago at iGB, we announced our strategic partnership with AC Milan. We celebrated the first anniversary of this epic collaboration in a great atmosphere, featuring match ticket raffles. We were delighted to welcome hundreds of guests to our booth, highlighting once again the prestige of our partnership with AC Milan in the industry. We have many more joint projects ahead of us, and we are sure that we will be able to surprise everyone.”
The celebration of the strategic partnership with AC Milan was one of the main (but not the only) reasons why the Boomerang Partners booth was a hotspot for visitors to the exhibition. More than 1,000 people visited it during the two-day event. Over 900 guests took part in the Penalty Challenge. The challenge featured two raffles — the first held offline at the Boomerang Partners booth on July 2, and the winner received premium tickets to one of the most famous football matches in the world between AC Milan and Inter FC. The second draw took place online on July 3 on Boomerang’s Instagram page. The winner will receive tickets to an AC Milan match in the Italian Serie A or the Coppa Italia.
The winner of the offline drawing on July 2 was Saad Shaikh, a data engineer at Betzoo Media. He shared his emotions: “This is my first time in iGB. My experience was truly great, and thank you again for giving me the opportunity to have a good time and enjoy the experience I’ll have in Milan. I haven’t been to Milan before. Back in my old days, my family went. Yeah, so this is my second chance. And thank you, Boomerang, for giving me this opportunity.”
iGB L!VE London was successful for Boomerang Partners. The increased attention from exhibition guests to the Boomerang Arena booth yielded impressive results. The agency held more than 120 business meetings and signed 15 new partnership agreements. As the brand enters its second year of partnership with AC Milan, it remains ambitious to follow its slogan, ‘Live without limits.’
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners wowed the guests of iGB L!VE London with a celebration of the first anniversary of the strategic partnership with AC Milan appeared first on European Gaming Industry News.
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
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