eSports
CHIPOTLE ANNOUNCES PARTNERSHIP WITH CAPCOM’S STREET FIGHTER™ 6 AND EXCLUSIVE EXPERIENCES FOR THE FIGHTING GAME COMMUNITY (FGC)
Chipotle Mexican Grill (NYSE: CMG) today announced its partnership with Street Fighter 6, the latest installment of one of the top selling fighting games of all time. Chipotle will be the first restaurant brand to give Street Fighter 6 players the opportunity to earn Fighter Coins through digital entrée purchases made on the Chipotle app and Chipotle.com. Later this year, Street Fighter 6 will feature in-game integrations like Chipotle Daily Brackets, Battle Hub signage, and Chipotle-branded avatar items.
In addition to the partnership with Street Fighter 6, Chipotle will serve as the presenting sponsor of the 2023 Evolution Championship Series (Evo), a sponsor of COMBO BREAKER, an advertiser on PlayStation™ media, and the first-ever restaurant brand to offer free food as viewer rewards on Twitch.
New Fighter Coin Integration
Starting June 2, Chipotle will offer players the opportunity to earn Street Fighter 6 premium in-game currency, Fighter Coins, when ordering through the Chipotle app or Chipotle.com using the promo code HDKN236*. With every qualifying order placed, players will receive a code for 250 Fighter Coins while supplies last, allowing them to purchase Characters, Character Outfits, Character Alternative Colors, Stages, Stamps, Avatar Emotes and Avatar Gear in the official Street Fighter 6 in-game shop. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 250 Fighter Coins.
Viewer Rewards on Twitch
Chipotle will also offer Street Fighter 6 fans access to an exclusive reward via the Twitch community. This viewer reward on Twitch is a limited time offer that community members can unlock beginning June 2 at 9am PT. Chipotle will give out a total of 500,000 free chips and guac offers to Chipotle Rewards members who watch one hour or more of livestreams on participating Twitch channels while supplies last.
The Chipotle Challenger Series Returns
Chipotle’s signature esports competition will return in 2023 featuring Street Fighter 6. The Chipotle Challenger Series offers the gaming community a chance to compete for cash prizes, burritos for a year, and more. Additionally, the top two teams will receive a trip to the 2023 Evolution Championship Series (Evo).
Evolution Championship Series (Evo) 2023 Presented By Chipotle
On-site spectators and players at Evo, co-owned by RTS and Sony PlayStation, will be treated to various integrated experiences, including a community lounge, pick-up brackets for Chipotle prizes, and custom gifts for pool qualifiers.
“Our FGC partnerships closely align Chipotle to a passionate and competitive community of gamers who are looking for convenient, delicious, and healthy options while playing titles like Street Fighter 6,” said Chris Brandt, Chief Marketing Officer at Chipotle. “We’re thrilled to be able to enhance gameplay and unlock fun experiences for gamers.”
“This partnership will provide Chipotle with an unparalleled opportunity to connect with the passionate and dedicated fighting game community and to create innovative activations in-game and in-real-life within Street Fighter 6, Chipotle Challenger Series, Evo, Capcom Pro Tour and COMBO BREAKER throughout 2023,” said Jason Scorrano, Head of Partnerships for RTS.“ This innovative partnership will shape the future of the fighting game community and how brands connect with it in meaningful ways.”
*Evo 2023 Notes* Evo 2023 Registration Numbers are up 95% year to date compared to 2022.
Asia
AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan
-
Open Qualifiers
-
Inter-College Knockout Rounds
-
Semifinals
-
Grand Finals – which will be live-streamed and culminate in a prestigious awards ceremony.
-
Gaming techniques and strategic play
-
Game development fundamentals
-
Esports career pathways
-
Mental health and well-being for athletes
-
Team-building and communication
-
Professional conduct in esports
-
In-depth game analysis and review
The post AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan appeared first on European Gaming Industry News.
eSports
StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome

StarLadder today announced that it will host the second Counter-Strike 2 Major of 2025 in Budapest, Hungary, culminating in a four-day Playoff stage inside the MVM Dome – one of the largest and most advanced esports venues in Europe, and one of the biggest CS2 Major venues to date.
The event will run from November 24 to December 14, featuring the world’s top 32 Counter-Strike 2 teams competing for a $1.25 million prize pool and one of the most prestigious titles in the esports world.
Kicking off on November 24, the early stages of the tournament will take place at Budapest’s MTK Sportpark, a recently upgraded venue with seating for 2,000 spectators. This modern, esports-ready venue offers fans a unique opportunity to get close to the action and experience high-level Counter-Strike in the vibrant atmosphere of an offline setting.
From December 11 to 14, the tournament moves to the MVM Dome for the playoffs. With 20,000 seats and cutting-edge production capabilities, the Dome will deliver a stadium-scale experience – featuring record-breaking LED setups, immersive lighting, and arena-wide special effects crafted to elevate the show for every fan on site. Set against the backdrop of Budapest’s iconic pre-Christmas charm, the Major will offer not just world-class esports, but also a chance for fans to experience one of Europe’s most vibrant cities during its most magical season.
“ Hosting another Major is an incredible honor, and we’re determined to make it unforgettable,” said Roman Romantsov, CEO of StarLadder. “Budapest gives us the perfect stage to push the boundaries of what a live CS2 event can look and feel like. From day one to the Grand Finals, we’re building something that fans – both in the arena and watching around the world – will remember. We invite every Counter-Strike fan to be part of this iconic moment with us.”
The post StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome appeared first on European Gaming Industry News.
eSports
Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025
The Esports World Cup Foundation (EWCF) has unveiled the full scope of the qualification system for the Esports World Cup 2025 with the launch of the global “Road to EWC” program. Featuring over 200 tournaments spanning grassroots leagues to elite international circuits, the Road to EWC offers opportunities for players at every level to compete on the world’s biggest stage, the Esports World Cup, set to return to Riyadh, Saudi Arabia, from July 7 through August 24.
“Road to EWC is a platform for every player, Club, and community whose journey defines the spirit of competition,” said Faisal Bin Homran, Chief Product Officer, of the Esports World Cup Foundation. “By connecting hundreds of tournaments across the world, we are creating life-changing opportunities for players at every level, bringing the world’s best talent to Riyadh. This is how we grow the sport – by growing our partnerships, investing in competitions and laying the foundation for sustainable growth across the industry.”
The Road to EWC qualification program marks a major milestone for the Esports World Cup and is a core component of EWCF’s commitment to the sustainable growth of esports, supporting the professional ecosystem and advancing the sport on a global scale. With 25 tournaments in 24 games, including four new games – Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT – the EWC 2025 will bring together more than 2,000 elite esports players and 200 top Clubs to compete for a prize pool of more than $70 million, the largest in esports history.
For League of Legends, Valorant, Overwatch 2, and Apex Legends, official publisher circuits such as the LEC, VCT, OWCS, and ALGS serve as the primary route to qualification. Other games, including Dota 2, Call of Duty: Warzone, PUBG, Teamfight Tactics, and StarCraft II, are holding open online qualifiers, while fighting games, including Street Fighter 6, TEKKEN 8, and Fatal Fury are qualifying players through community-driven tournaments such as EVO Japan, Combo Breaker, and CEO.
In mobile titles like Mobile Legends: Bang Bang, Free Fire, PUBG MOBILE, and Honor of Kings, region-specific leagues across Southeast Asia, MENA, and LATAM are producing national champions who will represent their respective nations in Riyadh. Finally, for titles such as Chess, EA SPORTS FC 25, and Overwatch 2, a final wave of Last Chance Qualifiers will be staged in July, giving one last opportunity for breakout players and rising stars to earn their spot in Riyadh.
Additional information about the Road to EWC, including events and dates for specific titles, can be found at esportsworldcup.com.
As anticipation builds for the Esports World Cup, the Road to EWC also features a multi-channel marketing campaign with a calendar of original content from selected qualifier events and partner leagues around the world. Player interviews and behind-the-scenes access will bring to life the stakes, talent, dedication and human interest stories behind the competition, alongside tournament and game explainers to introduce EWC games to broader audiences and bring fans closer to the action.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025 appeared first on European Gaming Industry News.
-
partnerships4 weeks ago
Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership
-
Asia3 weeks ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Latin America4 weeks ago
SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience
-
Balkans4 weeks ago
Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal
-
Africa4 weeks ago
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Press Releases3 weeks ago
Colour the world your way in Supa Crew by Swintt’s Elysium Studios
-
Press Releases2 weeks ago
Swintt stacks up a pyramid of wins in Egypt King Pearl Upgrade
-
Africa2 weeks ago
Association of Gaming Operators in Kenya Announces New Regulations