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IBJR partners with the International Betting Integrity Association to develop actions for sports integrity in Brazil

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The objective is to collaborate to create protective measures that ensure the safety of sports, operators and players.

 The Brazilian Institute of Responsible Gaming (IBJR) has signed a sports betting integrity protection agreement with the International Betting Integrity Association (IBIA), the main global voice on integrity for the licensed betting sector. The primary aim of the agreement is to develop activities that reinforce monitoring against match-fixing and reliability in sporting events and online betting in Brazil. The partnership between the associations is a response to the arrival of regulation in the sector and the manipulation of matches and bets concerning Brazilian sporting events.

IBIA is a world leading industry-led sports integrity monitoring organisation that represents over 120 licensed sports betting brands globally that cross-reference alerts generated by the security systems of member operators in order to identify suspicious bets linked to match-fixing. IBIA members can provide exclusive data to be used as evidence in investigations such as those currently taking place in Brazil. According to consultancy H2 Gambling Capital, IBIA members already represent more than 60% of the online gambling market in Brazil.

IBIA and IBJR are not-for-profit bodies that are run by operators for operators with a core mission to protect regulated sports betting markets, especially for sports and consumers. The agreement aims to strengthen ties between the two associations, collaborating in actions that seek to establish a viable betting market, with high onshore consumer channelling rates, and ensuring the integrity of the Brazilian market, one of the largest in the world. H2 Gambling Capital estimates that the Brazilian sports betting market grew by 44.4% from 2021 to 2022, reaching BRL 4.5 billion in gross gambling revenue (GGR), and should reach BRL 9.2 billion by 2027 (an increase of 105%).

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According to IBJR’s CEO, André Gelfi, the recent events involving football players in match-fixing schemes highlights the importance of regulation to maintain the integrity of the sport, the betting industry and bettors. “Sector regulation is essential to increase the authorities’ monitoring and collaboration actions to curb match-fixing schemes, protecting sports betting companies and Brazilian bettors. To that end, we have already introduced IBIA representatives to the key authorities so that closer cooperation can be established to tackle the issue effectively”.

Commenting on the partnership with IBJR, Khalid Ali, CEO of IBIA, said: “IBIA is delighted to reach this important agreement with the IBJR. It is clear from our conversations that we share the same values and goals for the Brazilian sports betting market. That prioritises the integrity of the betting product and the protection of consumers and sporting events in Brazil. We will now be seeking to explore joint projects that progress those important objectives.” He explained that what differentiates IBIA from commercial odds monitoring systems is the ability to track transactional activities linked to individual consumer accounts, rather than analysing simple betting odds movements, and which can contribute to improved protection of the sports betting market in Brazil.

Andre Gelfi and Khalid Ali concluded by committing their organisations to jointly seeking practical solutions to any integrity issues in Brazilian sport. IBJR and IBIA will be seeking to work closely with policymakers and sports bodies to ensure Brazil enjoys the full benefits of a dynamic and competitive sports betting market, whilst reducing the risks of match-fixing.

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1PRA1.BET.BR

Avaí Signs Master Sponsorship Deal with Betting Company 1PRA1.BET.BR

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The company will also appear on training uniforms and other club assets.

Starting this Saturday (April 26), when Avaí faced América-MG at Ressacada Stadium for the Brazilian Série B, the team will showcase a new master sponsor on their jerseys: the betting platform 1PRA1.BET.BR. The contract was signed on Friday (April 25) and is valid until April 2026. In terms of value, this agreement surpasses all previous sponsorship deals signed in past seasons.

In addition to featuring its brand in the main space on the jersey, the company will also appear on training uniforms, stadium assets (such as the big screen and field boards), and on the club’s social media platforms. Marketing activations will also be carried out throughout the year. Beyond men’s football, the agreement may also extend to other sports, which will be defined by both parties in the coming days.

“I’m proud to sign this agreement, which will be extremely beneficial for the club. It also demonstrates the strength of the Avaí brand and the value we can offer our commercial partners. We have big goals this year and will continue to seek further support to strengthen the institution in every aspect,” said Júlio César Heerdt, President of Avaí.

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“It is a great pleasure for 1PRA1.BET.BR to announce our partnership with Avaí. Walking side by side with such a traditional club beloved by its fans is a point of pride for all of us. We strongly believe in the power of this union: the number one football club in Santa Catarina now paired with the number one entertainment platform. We’re very excited to take this step and confident that we will achieve great things together!” celebrated Tiago Grecco, Marketing Director at 1PRA1.BET.BR.

“We always work in Avaí’s best interest to bring more opportunities and valuable resources that can be reinvested into the club. This deal represents another collective effort by everyone here to strengthen Avaí in pursuit of even greater goals. We thank the leadership at 1PRA1.BET.BR for their trust, and I’m certain we’ll build a great relationship with mutual benefits for both the company and the team,” added Rodrigo Florenzano, Avaí’s Business Director.

In addition to 1PRA1.BET.BR, Avaí has sponsorship agreements with Genial Investimentos, WOA, Liderança, UniCesumar, and JTA Empreendimentos, as well as Volt Sport, the club’s official sportswear supplier.

The post Avaí Signs Master Sponsorship Deal with Betting Company 1PRA1.BET.BR appeared first on Gaming and Gambling Industry in the Americas.

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Anastasia Rimskaya

Aviatrix receives certifications in Brazil

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The award-winning crash game Aviatrix has received certification for Brazil’s online gaming market, ensuring full compliance in the market.

Aviatrix has been granted full Federal Certification to offer its games via licensed operators in the country. Meanwhile, Aviatrix has also acquired a dedicated certification for the state of Paraná.

This means Brazilian players can now enjoy the most innovative crash game on the market –  one that has already gained a loyal following across Latin America.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This is a huge milestone for Aviatrix. Brazil is one of the most exciting, newly-regulated markets in the world. There is massive demand for high-quality content, and that’s why we know Aviatrix is going to thrive. We’re looking forward to bringing the game to the country via some world-class partners. Get ready for takeoff.”

Aviatrix has been rapidly expanding in Latin America over recent months, including in Peru and Colombia.

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The company was also named ‘Rising Star in Casino’ at last year’s SBC Awards Latinoamérica.

The post Aviatrix receives certifications in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Altenar

Altenar gains ground in Brazil with virtual sports certification

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Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

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The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”

The post Altenar gains ground in Brazil with virtual sports certification appeared first on Gaming and Gambling Industry in the Americas.

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