Asia
LONGINES Hong Kong International Races prize money rises to £11.9 million
Prize money for the 2023 G1 LONGINES Hong Kong International Races (HKIR) will be worth an unprecedented £11.9 million (HK$118 million) as the December showpiece meeting continues to host the world’s richest Group 1 turf races over six furlongs (1200m), a mile (1600m) and a mile and a quarter (2000m).
The G1 LONGINES Hong Kong Cup (2000m) – the jurisdiction’s richest race – receives a 5.9% increase to £3.63 million (HK$36 million), the G1 LONGINES Hong Kong Sprint (1200m) is boosted by 8.3% to £2.62 million (HK$26 million), the G1 LONGINES Hong Kong Mile (1600m) grows by 6.7% to £3.22 million (HK$32 million) and the G1 LONGINES Hong Kong Vase (2400m / 1m4f) advances 9.1% to £2.42 million (HK$24 million).
| LONGINES Hong Kong International Races | Distance
(metres) |
2022/23
(HK$) |
2023/24 (HK$) |
Increase
(HK$) |
% Increase |
| Hong Kong Sprint | 1200 | $24M | $26M | $2M | 8.3% |
| Hong Kong Mile | 1600 | $30M | $32M | $2M | 6.7% |
| Hong Kong Cup | 2000 | $34M | $36M | $2M | 5.9% |
| Hong Kong Vase | 2400 | $22M | $24M | $2M | 9.1% |
Underlining their elite quality, three of last year’s G1 LONGINES HKIR features – the LONGINES Hong Kong Mile, the LONGINES Hong Kong Cup and the LONGINES Hong Kong Sprint – figured in the LONGINES World’s Top 100 G1 Races in 2022.
With the glittering LONGINES HKIR meeting highlighting Hong Kong’s stunning prize money growth, each of the city’s 12 Group 1 races will rise by a minimum of HK$1 million (£100,000) – a combined HK$20 million boost (£2 million) – as part of an overall prize money increase of 10%.
The enhancements cap Hong Kong’s record prize money and incentive structure of an estimated HK$1.73 billion (£174.5 million) across the 2023/24 season.
In addition to the lucrative purses on offer at LONGINES HKIR, Hong Kong will also stage the richest Group 1 turf race over 1400m with the Queen’s Silver Jubilee Cup (1400m) to carry HK$13 million (£1.31 million) in prize money, while the Club has also lifted Group 2 and Group 3 races to HK$5.35 million (£540,000) and HK$4.2 million (£423,000) – hikes of 7.0% and 7.7%, respectively.
Charlie Appleby has entered four in the G1 Standard Chartered Champions & Chater Cup (2400m), the final G1 of the Hong Kong season on Sunday 28 May at Sha Tin Racecourse. Global Storm, Rebel’s Romance, Siskany and Yibir could line up in the £1.2 million (HK$12 million) contest over a mile and a half (2400m).
Winfried Engelbrecht-Bresges, Chief Executive Officer of The Hong Kong Jockey Club, said: “The LONGINES Hong Kong International Races continue to be widely recognised as the ‘Turf World Championships’ and the HK$118 million total prize money on offer next season also underscores the Club’s commitment to attracting and rewarding the world’s best horses and their connections.
“With growing competition around the world, it is crucial that Hong Kong’s two international race days – LONGINES Hong Kong International Races and FWD Champions Day – continue to be destinations of choice for owners, trainers and jockeys from around the world.
“As we saw in December with the successful staging of 2022 LONGINES Hong Kong International Races and again with the latest wonderful FWD Champions Day meeting, these prestigious international meetings allow us to showcase Hong Kong’s world-class racing on the global stage.”
Including substantial increases to the PP and PPG bonus scheme, Hong Kong’s domestic racing prize money pool will rise by 8% alone next season – with an additional HK$94 million (£9.48 million) on offer – to HK$1.38 billion (£139 million).
“Before the 2022/23 season, we undertook a thorough review of our prize money and incentive structure and decided then to commit to continuous investments into the future, which has resulted once more in the significant prize money and additional incentives outlined over the past two weeks,” said Andrew Harding, Executive Director, Racing, The Hong Kong Jockey Club.
“Providing attractive incentives and increasing returns on investments for our Owners are central to these enhancements and we believe that these increases will provide additional support proportionate to their investments.”
As a result of these substantial prize money boosts for 2023/24, the Club has also approved an extension of the closing date for the 2023 Horse Ballot until 5pm Thursday, 11 May.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
-
Africa4 weeks agoCross Switch Bolsters African Footprint with Strategic Partnership with Pesawise
-
Esportes da Sorte4 weeks agoEsportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships
-
Australia4 weeks ago
ACMA Imposes Fine of $500,800 on PointsBet
-
Africa4 weeks ago
QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards
-
Baltics4 weeks ago
Modern Oracles & Smart Payments: Finrax’s Vision for Blockchain, AI & Beyond
-
Australia4 weeks ago
ACMA Imposes $1 Million Fine on Unibet
-
Asia3 weeks ago
PAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Balkans4 weeks ago
EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated
