Racecourse Media Group and BoscaSports break new ground as betting shop displays go live in Cyprus

Nicosia Race Club roll out BoscaSports’ market-leading platform

Racecourse Media Group, working in partnership with BoscaSports and Nicosia Race Club (NRC), have teamed up to roll out BoscaSports’s market-leading pool betting display platform across the betting retail estate in Cyprus.

Nicosia Race Club is a long-standing and valued partner of RMG and have been importing RMG’s high quality horseracing content for over a decade. RMG are delighted to bring NRC and BoscaSports together to deliver state-of-the-art digital display screens to the market and support RMG’s premium content – such as racing from Epsom, Newmarket, York and Goodwood – via its Racing TVi international betting service.

BoscaSports, already providing the digital display platform at 85 of the 86 racecourses in the UK and Ireland, worked with NRC to replace the outdated analogue systems in place and provide their customers with more engaging content on all RacingTVi racing as part of their ongoing investment in global markets.

The product leverages BoscaSports’ platform and experience in rapidly delivering cost-effective solutions to market. The display automates the schedule of racing and pulls through content and pricing on all RacingTVi races throughout the day.

George Hadjiminas, General Manager of Nicosia Race Club, said: “British and Irish horseracing is well established in Cyprus and therefore popular with our customers. We are delighted to work with RMG and BoscaSports to deploy the new digital screens in our betting outlets and racecourse. We expect the new screens to be well received by our customers.”

Eugene Mitchell, CEO of BoscaSports, added: “It is fantastic to agree this deal with George and his team. This is the first full market roll-out for the BoscaSports platform, and we are delighted it is a country with such a rich tradition of horseracing”.

Ian Houghton, International Director at Racecourse Media Group, commented: “Both Nicosia Race Club and BoscaSports are great partners to work with. RMG are delighted to play its part in delivering state-of-the-art digital screens to Cyprus and we are hopeful that the additional data supplied, along with the modern presentation, means that the wagering customer will be much better informed“.

The roll-out includes all 125 retail outlets, plus the racecourse, within the Nicosia Race Club.