Pariplay® granted B2B supplier licence from Swedish Gambling Authority

Pariplay® has received the B2B licence approval from the Swedish Gambling Authority, the Spelinspektionen, to continue to operate in Sweden when new regulations come into force.

From July 1^st, companies must hold a gaming software permit in order to distribute or continue distributing content within the country.

The five-year licence will allow Pariplay® to continue to provide Swedish players with titles from its portfolio of 150+ suppliers, including its in-house studio Wizard Games and exclusive games from its Ignite® partner, as well as market leading and localised third-party content via Fusion®, its cutting-edge aggregation platform.

The move sees the provider continue to strengthen its foothold in the country, where it is currently live with some of the largest operators in the region.

The licence acquisition showcases Pariplay®’s dedication to bolstering its standing as the leading aggregator in regulated markets worldwide. Pariplay®’s Fusion® offering, which now consists of over 14,000 titles from all product verticals, will additionally provide Swedish operators with a suite of back-office conversion and retention tools that are proven to enhance player value.

Adrian Bailey, Managing Director at Pariplay®, said: “Sweden is a key market for us at Pariplay®, so we’re thrilled to have obtained our B2B permit in order to continue operating within the country once the new regulations begin.

“We’re committed to keep being the leading aggregator in regulated markets, and look forward to continuing to entertain our Swedish players for many years to come.”

Bogdan Barbacaru, Head of Compliance at Pariplay® said: “Our dedication to regulated markets is extremely important, so we’re thankful to the Spelinspektionen for granting us a permit that will allow us to continue operating in Sweden.

“We’re excited to keep growing in the market and strengthen our foothold, both in Sweden and within Europe as a whole.”