AGA Senior Vice President Casey Clark
U.S. Integrity Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Public Service Campaign
Today, U.S. Integrity announced a new partnership with American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.
“Responsible gaming education goes hand in hand with our mission to protect consumers and competitions,” said U.S. Integrity President and Founder Matthew Holt. “We look forward to teaming up with the AGA and Have A Game Plan partners across the sports and gaming ecosystem to help advance this important cause.”
Launched in 2019, AGA’s Have A Game Plan campaign brings sports betting stakeholders together around a common consumer education platform, focusing on the four principles of responsible wagering for those who choose to bet:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
“Protecting customers and competition integrity is core to the success of a sustainable legal marketplace,” said AGA Senior Vice President Casey Clark. “From leagues and teams to sportsbooks and tech companies like U.S. Integrity, we’re proud that the broader sports betting ecosystem continues to unite behind Have A Game Plan as we collectively work to advance responsibility in sports betting nationwide.”
One of U.S. Integrity’s financing partners is SeventySix Capital, another member of Have A Game Plan. Additional campaign partners include Bally’s Corporation, Barstool Sportsbook, BetMGM, betPARX, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NBA, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, Sightline Payments, Sinclair Broadcast Group, USFL, Vegas Golden Knights, VSiN and Washington Commanders.
The Women’s National Basketball Association (WNBA) and American Gaming Association (AGA) are teaming up to promote responsible sports betting through AGA’s Have A Game Plan.® Bet Responsibly.
The WNBA joins the National Basketball Association (NBA) as Have A Game Plan partners. The league will educate its fans on responsible sports wagering by providing turnkey resources for use by the league’s 12 teams. Campaign content will include in-venue, broadcast, digital and social media activations, as well as in-app and website integration into the league’s WNBABet tab and content.
“WNBA fans are always looking for new and exciting ways to immerse themselves in our game, and legal sports betting has opened the door for deeper engagement with our league,” says WNBA Chief Growth Officer Colie Edison. “As we explore this new avenue, the WNBA is committed to ensuring those who choose to wager on our league have the knowledge and tools to do so responsibly.”
Campaign activations by the WNBA and its teams will begin with the start of the 2023 WNBA season on Friday, May 19, and continue throughout the league’s regular season and playoffs.
“The WNBA’s commitment to Have A Game Plan will expand the campaign’s reach to new and existing basketball audiences,” said AGA Senior Vice President Casey Clark. “As legal sports betting matures across America, reaching the market’s broad group of diverse participants will require exactly the kind of leadership the WNBA, NBA and all of our Have A Game Plan partners have shown.”
Launched in 2019, AGA’s Have A Game Plan campaign brings the broader sports betting ecosystem together around a common consumer education platform, focusing on the four principles of responsible wagering for those who choose to bet:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
Additional campaign partners include Bally’s Corporation, Barstool Sportsbook, BetMGM, betPARX, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, USFL, U.S. Integrity, Vegas Golden Knights, VSiN and Washington Commanders.
Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. announced a partnership with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.
“With the continued growth of legal sports gaming throughout the tri-state area, it’s a priority for MSG Sports and MSG Entertainment to ensure that fans and viewers have access to educational resources on how to wager responsibly,” said Ron Skotarczak, Executive Vice President, Marketing Partnerships, Madison Square Garden Entertainment. “Providing a platform to amplify Have A Game Plan is essential to our strategy and supporting future growth in this industry.”
As part of the partnership, MSG Sports and MSG Entertainment will activate the campaign in-arena and through digital media with the New York Knicks and the New York Rangers and on-air through MSG Network, including regular features on Odds with Ends, The Bettor Half Hour and The Betting Exchange.
“MSG is a fixture in the New York sports market, and we are proud to have them join Have A Game Plan,” said AGA Senior Vice President Casey Clark. “MSG’s unique activations further support our goal of convening the sports betting ecosystem around a common message to advance responsible gaming.”
AGA’s Have A Game Plan campaign promotes four core principles of responsible sports betting: set a budget and stick to it, keep betting social, know the odds and play with trusted, regulated operators.
Fan and consumer education are critical as sports betting expands nationwide. Today, sports betting is legal in 32 states and the District of Columbia, with 31 jurisdictions already operational. 142 million American adults can now bet legally in their home market.
The AGA launched Have A Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting. MSG Sports joins campaign partners across the sports betting landscape, including BetMGM, DraftKings, Entain, FanDuel, Global Payments, MGM Resorts International, Monumental Sports and Entertainment, NASCAR, New York Jets, NHL, Nuvei, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights and Washington Football Team.
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