LuckyBet partners with Intelitics ahead of launch

Online casino operator to leverage provider’s powerful affiliate and paid media platform to drive customer acquisition from day one

Intelitics has welcomed another international operator to its growing roster of customers with LuckyBet signing on the dotted line to use its cutting-edge platform and suite of product features to power its user acquisition.

Under the deal, LuckyBet will use Intelitics’ data-driven platform and premium toolset to manage all affiliate and paid media activity, allowing it to unlock the huge potential that both channels provide when it comes to cost-effective customer acquisition at scale.

Key features of the Intelitics platform include real-time campaign monitoring and player tracking, as well as automated reporting and personalised dashboards, all in real-time and all via a single platform.

The operator is looking to provide an innovative affiliate experience to its publisher partners, which it intends to help drive awareness and new player signs ups in the high-growth emerging markets it has identified for launch.

The partnership will provide LuckBet’s affiliate partners with access to real-time data and analytics, plus flexible pixel tracking, allowing them to efficiently manage their own campaigns and monitor their effectiveness quickly and easily.

LuckyBet is using the state-of-the-art GiG platform to run its online casino. Intelitics and GiG have a strategic partnership in place to provide its operator partners with direct integration into Intelitics.

Allan Petrilli, VP of Sales & Growth at Intelitics, said: “Affiliates are a highly effective acquisition channel for all operators and brands, but especially those that are new. It provides access to large audiences of relevant players that are primed and ready to convert, while also building trust with the brand.

“When it comes to scaling any channel, operators must have access to real-time data and actionable insights, and that’s exactly what our platform and premium product suite provide. We are excited to help LuckyBet scale aggressively as they pursue a goal of being a major player globally.”

Ian Parke, CEO at LuckyBet, added: “We have ambitious plans to become one of the foremost online casino brands in emerging markets around the world.

“This partnership with Intelitics will allow us to provide a next-generation experience to our partners in these markets, all of which have seen continued growth over the last five years. We believe a myriad of unique player journeys delivered via the Intelitics platform will allow us to claim significant market share in next to no time.”