Canada
SBC Summit North America Introduces Game-Changing AI Matchmaking App, SBC Connect Plus
SBC is proud to introduce SBC Connect Plus, an innovative and improved version of the event app, powered by cutting-edge AI matchmaking technology. Aimed at enhancing the attendee experience by providing personalized solutions, the new app will be used for the first time at the upcoming SBC Summit North America conference and tradeshow.
With SBC Connect Plus, event attendees will have the opportunity to harness the power of artificial intelligence by updating their profiles and preferences, providing the app with the necessary information to deliver on its matchmaking promises. Through sophisticated algorithms, the app will process the information and provide curated meeting suggestions based on attendees’ interests and preferences, facilitating meaningful business connections.
Michael Mandl, Chief Growth Officer at SBC, said: “This marks a significant leap towards enhancing our events, starting with SBC Summit North America. As the rise of AI continues its unstoppable trajectory, we are committed to embracing and leveraging its potential to benefit our attendees. To that end, we are launching an enhanced version of our event app that will streamline the process of identifying relevant leads based on attendees’ areas of interest, along with other perks.
“This app is designed to save time and elevate the overall event experience. This is a significant investment from SBC and we hope to see our attendees embracing this opportunity by downloading the app and updating their information. While AI is undoubtedly powerful, it still relies on people’s input to fulfill its purpose. It’s crucial to provide the app with the necessary information to help it excel in its matchmaking endeavors.”
Exhibitors and sponsors will be granted exclusive early access to the app, allowing them to update their company information with branding elements and documents, such as company brochures. They will also have the ability to add their products and services, supported by video materials, descriptions, and product category tags. Additionally, all companies exhibiting at the event will receive exclusive access to a game-changing on-site lead retrieval tool, enabling them to easily scan attendee badges and utilize AI-powered scoring to assess the quality of leads.
Registered attendees will receive a personalized invitation to the event app, providing them with the opportunity to update their personal information and interests. App users will be able to effortlessly search companies, people, and products, and identify ideal business partners that align with their specific needs, thus maximizing networking opportunities at the event.
This robust platform will facilitate the exchange of information prior to the event, allowing exhibitors, sponsors, and attendees to enhance their brand visibility and personal profiles in a visually compelling and informative manner, and making them easily discoverable by fellow event attendees through the app’s powerful search functionality.
Those who download the app will get to elevate their networking experience by utilizing the app’s advanced Engagement Hub, which enables them to effortlessly identify and connect with relevant attendees, schedule 1-1 meetings by sending out meeting requests, all within the app without the need for external searches for contact details. Each attendee will have a seamless view of meeting requests sent and received, with the ability to swiftly approve or decline them based on relevance. The approved meeting requests will then be integrated into their schedule, ensuring a highly efficient experience at the event.
Moreover, registered delegates will have access to the comprehensive conference agenda, enabling them to mark their favorite sessions, seamlessly navigate the exhibition floor during the Summit using the interactive floor map, and stay updated with push notifications to ensure they never miss any important action.
App users will also have the advantage of managing their busy event schedule in one place. They will be able to edit their notification settings and benefit from automated calendar sync to ensure they never miss a conference session or important business meeting they have planned to attend. Additionally, they will receive a timely reminder email with their daily meetings schedule during each conference day, ensuring they stay organized and make the most out of their networking opportunities.
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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