Canada
SBC Summit North America Introduces Game-Changing AI Matchmaking App, SBC Connect Plus
SBC is proud to introduce SBC Connect Plus, an innovative and improved version of the event app, powered by cutting-edge AI matchmaking technology. Aimed at enhancing the attendee experience by providing personalized solutions, the new app will be used for the first time at the upcoming SBC Summit North America conference and tradeshow.
With SBC Connect Plus, event attendees will have the opportunity to harness the power of artificial intelligence by updating their profiles and preferences, providing the app with the necessary information to deliver on its matchmaking promises. Through sophisticated algorithms, the app will process the information and provide curated meeting suggestions based on attendees’ interests and preferences, facilitating meaningful business connections.
Michael Mandl, Chief Growth Officer at SBC, said: “This marks a significant leap towards enhancing our events, starting with SBC Summit North America. As the rise of AI continues its unstoppable trajectory, we are committed to embracing and leveraging its potential to benefit our attendees. To that end, we are launching an enhanced version of our event app that will streamline the process of identifying relevant leads based on attendees’ areas of interest, along with other perks.
“This app is designed to save time and elevate the overall event experience. This is a significant investment from SBC and we hope to see our attendees embracing this opportunity by downloading the app and updating their information. While AI is undoubtedly powerful, it still relies on people’s input to fulfill its purpose. It’s crucial to provide the app with the necessary information to help it excel in its matchmaking endeavors.”
Exhibitors and sponsors will be granted exclusive early access to the app, allowing them to update their company information with branding elements and documents, such as company brochures. They will also have the ability to add their products and services, supported by video materials, descriptions, and product category tags. Additionally, all companies exhibiting at the event will receive exclusive access to a game-changing on-site lead retrieval tool, enabling them to easily scan attendee badges and utilize AI-powered scoring to assess the quality of leads.
Registered attendees will receive a personalized invitation to the event app, providing them with the opportunity to update their personal information and interests. App users will be able to effortlessly search companies, people, and products, and identify ideal business partners that align with their specific needs, thus maximizing networking opportunities at the event.
This robust platform will facilitate the exchange of information prior to the event, allowing exhibitors, sponsors, and attendees to enhance their brand visibility and personal profiles in a visually compelling and informative manner, and making them easily discoverable by fellow event attendees through the app’s powerful search functionality.
Those who download the app will get to elevate their networking experience by utilizing the app’s advanced Engagement Hub, which enables them to effortlessly identify and connect with relevant attendees, schedule 1-1 meetings by sending out meeting requests, all within the app without the need for external searches for contact details. Each attendee will have a seamless view of meeting requests sent and received, with the ability to swiftly approve or decline them based on relevance. The approved meeting requests will then be integrated into their schedule, ensuring a highly efficient experience at the event.
Moreover, registered delegates will have access to the comprehensive conference agenda, enabling them to mark their favorite sessions, seamlessly navigate the exhibition floor during the Summit using the interactive floor map, and stay updated with push notifications to ensure they never miss any important action.
App users will also have the advantage of managing their busy event schedule in one place. They will be able to edit their notification settings and benefit from automated calendar sync to ensure they never miss a conference session or important business meeting they have planned to attend. Additionally, they will receive a timely reminder email with their daily meetings schedule during each conference day, ensuring they stay organized and make the most out of their networking opportunities.
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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