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iGameMedia & Theo Technologies partner to launch ULL streaming solution with bet365
Commercially viable ULL solution to challenge the industry standard
iGameMedia, the leading sports broadcaster with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with THEO Technologies to deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HLS.
iGameMedia, together with THEO Technologies, will launch its new solution in May 2023, going live exclusively on the world’s largest sports betting site, bet365, along with Rights agency partner Infront Bettor, delivering its entire content portfolio in ultra-low latency as standard across the iGame One Platform. The platform is a single API that is integrated with all leading Sports Rights holders which maps multiple vendor event IDs into one singular ID in One integration.
Until now, the industry standard for sports streaming latency has averaged between seven to eight seconds using HLS in the last ten years – with pricing data feeds moving markets in 1-2 seconds, the usefulness of the video relative to the markets has diminished.
iGameMedia will make available – to all its rights partners – the option to deliver content via its leading One Platform API – to all their clients – in ultra-low latency. The service will be delivered with a fixed latency of 2 seconds from source, aligning the data and the video for a massively enhanced user experience. A sub-second latency service will also be made available where required.
iGameMedia’s Chief Executive, Mike Cobain, commented “We are absolutely delighted to have partnered with THEO Technologies, who’s HESP protocol is in our view, the only viable solution to ultra-low-latency at the required scale and at the required cost acceptable to the industry. We have been delivering sub-second socket-based streaming to the B2B industry for almost 15 years, but what is different about HESP is that it is segment-based, meaning it can be delivered using highly scalable existing HLS-orientated CDNs. It also has so many brilliant features such as the ability to meter user conditions and respond instantly to poor networks, being able to change to a lower adaptive bit rate in just one frame, that is 1/25th of a second! Given the extensive levels of control that we have, along with the work that we have done together with the incredible THEO team, we are now ready along with Infront and bet365 to go live with the first viable B2C solution for the industry.“
Steven Tielemans, CEO of THEO Technologies commented “iGameMedia and THEO’s new ultra-low latency sports streaming solution will be a game-changer for the sports betting industry. Rights owners can deliver their sports content to sportsbook operators in less than a second with this solution, while sportsbooks will provide a massively enhanced experience to their users. We are thrilled to partner with the iGameMedia team to deliver this ground-breaking solution to the market.” bet365, the world’s largest sportsbook commented, “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best In-Play customer experience on our industry-leading product.”
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L&GNSW Launches Compliance Campaign

The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.
Inspectors will be engaging licensees and attending venues to assess compliance.
L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.
From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.
External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).
These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.
Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.
L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.
Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.
The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.
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Felicity Appoints İlker Yoldaş to Lead Product Strategy

AI enabled game publisher, Felicity has appointed İlker Yoldaş, a revered name in the gaming industry as the company’s new Vice President of Product. With more than 20 years of experience in the gaming industry and over a decade in senior product leadership roles, İlker is known for scaling live games and building product infrastructure across mobile and emerging platforms. They specialise in live ops, AI- driven personalisation, and data-first monetisation.
İlker Yoldaş with their player-first leadership philosophy and cross functional experience, will play a pivotal role in shaping Felicity’s product strategy and global growth. İlker’s earlier roles with Homa, TastyPill, and Peak Games, have helped hone their focus on core game design, feature development, and systems thinking across multiple platforms. Prior to Felicity, İlker served as Head of Studio at Quiet, successfully leading it to acquisition by TapNation.
“Proud to join Felicity as VP of Product,” said İlker Yoldaş. “Energy is high, the roadmap is defined, and we’re hiring across multiple roles. Looking forward to shaping the future landscape of gaming through unseen innovations that redefine the industry.”
Felicity is strategically building a global leadership team to drive a tech-first game publishing model, combining innovative tech design, cross market expertise, and a unified vision to redefine how games are discovered, distributed, and scaled worldwide.
“İlker is a systems thinker with a player-first heart,” said Anurag Choudhary, Founder & CEO of Felicity. “İlker’s experience in leading teams, scaling live titles, and integrating AI into core gameplay systems makes for a perfect fit as we enter Felicity’s next phase of growth.”
“Felicity’s next chapter is global,” Anurag added. “Our talent footprint will span select markets globally, and every new team member will add deep expertise in mobile gaming, monetization strategy, and AI-driven design. We’re scaling not just our games but the systems behind them.”
The post Felicity Appoints İlker Yoldaş to Lead Product Strategy appeared first on European Gaming Industry News.
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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign

S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
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