Intelitics to power Crab Sports’ User Acquisition in Maryland

Soon to launch mobile sportsbook brand to leverage affiliates and parnerships to drive new customer acquisition from the get-go

Maryland-based mobile sportsbook operator, Crab Sports, has selected Intelitics to power its user acquisition in the state as the operator looks to drive new player acquisition at scale from the day it goes live.

The deal will see Crab Sports use Intelitics’ data-driven, cutting-edge platform and premium product suite to manage all affiliate and paid media activity for its mobile sportsbook, which is set to launch to players in Maryland in Q2 2023.

The operator has already built a network of partnerships with which it will work closely from go-live to drive brand awareness and build a large, loyal player base cost-effectively.

Key features of the Intelitics platform include real-time campaign monitoring and player tracking, as well as insight-driven reporting and personalised dashboards, all in real-time and all via a single platform.

The partnership will provide Crab Sports’ marketing and affiliate partners with access to real-time data and analytics, plus flexible pixel tracking, allowing them to efficiently manage their own campaigns and monitor their effectiveness quickly and easily.

Crab Sports is using the state-of-the-art GiG platform to run its online and mobile sportsbook in Maryland. Intelitics and GiG have a strategic partnership in place to provide its operator partners with direct integration into Intelitics.

Crab Sports is on a mission to provide players in Maryland with a truly local mobile sports betting experience. This is done via distinctive branding, partnerships with local hero businesses and all operations based within the state to ensure its players receive the best possible betting experience.

Allan Petrilli, VP of Sales and Growth at Intelitics, said: “We are excited to be supporting Crab Sports and helping the operator unlock profitable segments of traffic that partnerships, affiliates and paid media bring. Local brands can enjoy tremendous success in the markets they are born from, especially those that take a data-driven approach to customer acquisition. Crab Sports has what it takes to hit the ground running in Maryland and we are proud to be playing a part in its journey’.

Derek Baker, CEO and Co-Founder at Crab Sports, added: “As a data-driven company, we are focussed on tracking the performance of our growing database of partnerships in the state of Maryland and our leadership team felt that Intelitics was absolutely the right partner to help us do this. The prowess of its platform is second to none and it is incredibly easy to use, allowing our team to maximise its potential from day one.”