EveryMatrix Press Releases
Martin Clarke appointed OddsMatrix Chief Product Officer
Sports betting strategy, design and development innovator Martin Clarke has been appointed Chief Product Officer (CPO) of OddsMatrix, EveryMatrix’s leading sportsbook division.
Clarke is a highly experienced and renowned sports product expert who spent a large part of his career at Betfair delivering pioneering products on a global scale including Cash Out, Fast Markets, Odds Boost and Bet Builder. He also rebuilt Metric Gaming’s B2B platform and its proprietary horse racing, soccer, and US sports products.
Clarke has considerable trading and risk experience, designing and building multiple platforms, features and brands, and managing diverse teams to produce award-wining technology.
The new OddsMatrix CPO will be responsible for multiple areas within the EveryMatrix sports business unit reporting to new OddsMatrix CEO Tor Skeie who joined in February this year.
These areas include product strategy and developing and communicating a clear product vision and roadmap; enhancements to existing products such as a new, scalable sports front end; prioritising stakeholder requirements for new features and improvements; project management; quality assurance and more.
OddsMatrix has grown considerably, recording 28% Year-on-Year gross profit growth, and winning several high-profile clients in 2022. This includes Bet-at-home, that replaced its legacy platform with EveryMatrix technology, and beating 25 competitors to win the tender for the Hungarian lottery, providing it with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.
The OddsMatrix Sports Betting Software Solutions features competitive sports and esports coverage, real-time and reliable betting data, unrivalled number of markets and industry-leading accuracy. From sportsbook platform to data feeds, customers can leverage the OddsMatrix solutions in full, or select elements that best suit their requirements. The unit has 150 specialist staff including developers, traders, commercial team and a dedicated 24/7 support team.
Ebbe Groes, CEO, EveryMatrix, said: “I’m thrilled that someone of Martin’s calibre and track-record has joined OddsMatrix. He is a sports product superstar and has worked on some of the most memorable and game-changing betting features of the last decade.”
“Martin’s arrival proves we are on the right path to accelerate our growth and success as we continue to attract major tier-1 operators, providing them with industry-leading software and services that take their brands to the next dimension.”
Martin Clarke, CPO, OddsMatrix, said: “I’m very pleased to join EveryMatrix whose OddsMatrix platform, products and services are turning heads and making a massive difference to some of the biggest global brands. I’m really looking forward to working with Tor and the team and supporting them with some exciting plans in 2023 and beyond.”
Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
OddsMatrix, EveryMatrix’s sportsbook and odds feed business, has further enhanced its premium sports content offering by partnering with micro-markets provider Kero Gaming.
The collaboration will see OddsMatrix integrate Kero’s suite of traditional and contextual football led micro markets into its sportsbook and feed coverage, with basketball, baseball, and American football to follow later this year.
These rapid micro-markets will broaden OddsMatrix’s coverage of 170,000+ monthly live betting events and 650+ bet types across its ‘always-on’ sportsbook.
Kero content will supplement OddsMatrix’s existing multi-sport Fast Markets product offering sportsbook and odds feed customers real-time, instant betting options across a variety of individual game moments.
By blending its proprietary Fast Markets with Kero’s micro-betting output, OddsMatrix will further empower its growing, global tier-1 client base with a differentiated and dynamic live betting offering.
Tor Skeie, CEO, OddsMatrix, said: “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage.
“Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook.
“We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”
Tomash Devenishek, CEO, Kero Gaming, said: “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.
“This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, creating new opportunities for engagement and excitement.”
The post OddsMatrix grows micro-market coverage with Kero Gaming integration appeared first on European Gaming Industry News.
EveryMatrix Press Releases
OddsMatrix provides LeoVegas Group with sportsbook odds feed to enhance global offering
Tier-1 operator LeoVegas Group will integrate OddsMatrix’s proven odds feed to support its transition to a proprietary sportsbook platform.
OddsMatrix, EveryMatrix’s sportsbook platform and odds feed business, will supply LeoVegas Group with deep, global coverage across multiple territories, sports, markets and events.
OddsMatrix odds feed will be customised for LeoVegas Group’s specific requirements enabling it to benchmark its odds against competitors and pressure test its models.
The partnership will result in LeoVegas Group receiving enriched market odds enabling optimised pricing, increased uptime and its customers with an enhanced user experience.
The well-known tier-1 operator, that celebrates 13 years in the industry in 2025, selected OddsMatrix as an odds feed provider as it transitions to its recently acquired new sports platform.
Erik Nyman, President, EveryMatrix Americas, said: “We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.
“Our odds feed has consistently proven to be a valuable addition for tier-1 operators, and we’re committed to doing exactly that with LeoVegas.”
The post OddsMatrix provides LeoVegas Group with sportsbook odds feed to enhance global offering appeared first on European Gaming Industry News.
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