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SOFTSWISS Sportsbook Improves CMS Functionality

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The flexible sports betting software platform designed by SOFTSWISS is continuously developing to improve performance and operator experience. The team behind the progressive solution has recently updated the Sportsbook’s content management system, enabling clients to customise and modify all types of content on their sports betting websites easily and quickly.

This multifunctional tool was created to help operators simplify and speed up content management and setup processes, eliminating the need for additional involvement of developers. Among the latest updates, which are already available to all SOFTSWISS Sportsbook clients, the below features are taking website content management to a new level:

  • A new Top Leagues section was added: now operators can choose any website section to display the top leagues board with quick access to betting. Such promotions help operators increase player engagement and retention.
  • A potential bet feature: placing a bet, players can specify the desired win amount, and the system will calculate the amount to be wagered. It means that players are gaining more control over the wagering outcome. The potential bet feature is trending in the Asian market, significantly increasing player retention capacity in this region.
  • More flexible navigation and content customisation in sportsbook projects: the newly-added navigation feature helps configure the visibility of various elements on different sportsbook pages for different player groups. Now, back office users can add, edit, delete, and change the order of necessary navigation elements within specific zones: headers, left and right sidebars, mobile tab bars, and mobile side menus.

Commenting on the latest updates, Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, highlights the following: “We continue to expand the functionality of the CMS tool, which allows customising websites for sports betting. Our goal is to make the tool even more flexible and useful so that operators could focus on achieving business goals rather than solving technical issues. The latest updates are already available to our clients, and we regularly analyse their feedback and enhance our product to make it a leader in the industry.”

As a flexible and gamified tool, the SOFTSWISS Sportsbook offers a range of industry-unique bonuses and the ability to launch jackpot campaigns. All these enhancements amplify player gameplay experiences and set the Sportsbook’s operators apart from competitors.

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About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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L&GNSW Launches Compliance Campaign

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The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.

Inspectors will be engaging licensees and attending venues to assess compliance.

L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.

From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.

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External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).

These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.

Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.

L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.

Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.

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The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.

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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign

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S8UL Esports, a global powerhouse in esports and gaming content,  today announced that iQOO, the high-performance smartphone brand, has been onboarded as the official title sponsor for its Esports World Cup (EWC) 2025 journey in Riyadh, Saudi Arabia. This strategic association marks one of the most significant brand commitments in the Indian esports space and builds on iQOO’s ongoing association with S8UL’s BGMI division, Team iQOO SOUL.
As title sponsor, iQOO will be integrated across S8UL’s team jerseys, on-ground activations, city events, and digital content throughout the Esports World Cup. As part of the collaboration, S8UL will also host weekly EWC watch parties, while the S8UL Gaming House will open its doors to fans, transforming into a dedicated fan hub during the tournament. The partnership with iQOO represents a powerful synergy between a high-performance, innovation-led brand and a high-performance team, both driven by excellence, fueled by ambition, and rooted in India, further reinforcing iQOO’s commitment to supporting Indian esports on the global stage.
Animesh Agarwal aka 8Bit Thug, Co-founder and CEO, S8UL, said, “Our journey with iQOO began almost two years ago with our BGMI roster and it’s grown alongside our ambitions ever since. Partnering once again for the Esports World Cup 2025 is a significant step forward for both of us. Having iQOO as our title sponsor highlights our shared vision of growing Indian esports and competing with the best on the world stage. Together, we’re proud to carry the hopes of an entire nation.”

S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.

Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”  

Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.

As S8UL’s global journey continues, the partnership with iQOO represents a powerful synergy between a high-performance brand and a high-performance team both driven by excellence, fueled by ambition, and rooted in India.

The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.

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Felicity Appoints İlker Yoldaş to Lead Product Strategy

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AI enabled game publisher, Felicity has appointed İlker Yoldaş, a revered name in the gaming industry as the company’s new Vice President of Product. With more than 20 years of experience in the gaming industry and over a decade in senior product leadership roles, İlker is known for scaling live games and building product infrastructure across mobile and emerging platforms. They specialise in live ops, AI- driven personalisation, and data-first monetisation.

İlker Yoldaş with their player-first leadership philosophy and cross functional experience, will play a pivotal role in shaping Felicity’s product strategy and global growth. İlker’s earlier roles with Homa, TastyPill, and Peak Games, have helped hone their focus on core game design, feature development, and systems thinking across multiple platforms. Prior to Felicity, İlker served as Head of Studio at Quiet, successfully leading it to acquisition by TapNation. 

“Proud to join Felicity as VP of Product,” said İlker Yoldaş. “Energy is high, the roadmap is defined, and we’re hiring across multiple roles. Looking forward to shaping the future landscape of gaming through unseen innovations that redefine the industry.”

Felicity is strategically building a global leadership team to drive a tech-first game publishing model, combining innovative tech design, cross market expertise, and a unified vision to redefine how games are discovered, distributed, and scaled worldwide.

“İlker is a systems thinker with a player-first heart,” said Anurag Choudhary, Founder & CEO of Felicity. “İlker’s experience in leading teams, scaling live titles, and integrating AI into core gameplay systems makes for a perfect fit as we enter Felicity’s next phase of growth.”

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“Felicity’s next chapter is global,” Anurag added. “Our talent footprint will span select markets globally, and every new team member will add deep expertise in mobile gaming, monetization strategy, and AI-driven design. We’re scaling not just our games but the systems behind them.”

The post Felicity Appoints İlker Yoldaş to Lead Product Strategy appeared first on European Gaming Industry News.

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