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Golden Whale and Flows announce partnership set to redefine the customer journey
Innovative data science company, Golden Whale & leading integration & automation platform Flows announce integration partnership, redefining the customer journey by interconnecting data and automation.
Data-driven technology services provider Golden Whale has partnered with award-winning integration and automation platform Flows, bringing its advanced range of products to a new audience.
The partnership will allow Golden Whale to offer their existing customers the power of Flows’ integration and automation technology, combined with Golden Whale’s advanced data technology, instantly improving customer retention and experience.
Flows, a plug-in no-code platform, is supporting businesses in accelerating development, fast-tracking integrations and orchestrating multiple data points in a single interface and workflow automation tool. Flows works with affiliate networks, operators and suppliers alike to supercharge delivery and increase innovation, while reducing operational and development costs.
Utilising a combination of data processing, machine learning and real-time analytics, Golden Whale offers highly specialised solutions that can help iGaming businesses improve their player behaviour and classification, customer retention strategy, game optimisation and more.
The new partnership will enable iGaming businesses to complement their current CRM’s capabilities and truly optimise their marketing with tailored automations, taking out a majority of the manual legwork when setting up effective and highly personalised campaigns.
Eberhard Dürrschmid, CEO at Golden Whale, said: “As a company that has always prided itself on creating innovative solutions to today’s market problems, we aim for easiest access to the benefits of these tools and want our customers to be as flexible as possible when choosing implementation routes. Golden Whale couldn’t have picked a better partner than Flows when it comes to putting our data-driven services into work as quickly and easily as possible.
“With Flows’ intuitive, no-code automation platform, customers will be able to draw on the power of our advanced machine-learning algorithms to better inform their processes, with this in turn allowing them to use advanced real-time data and analytics to maximise both their efficiency and their profits.”
James King, CEO of Flows, said: “We are excited to have partnered with Golden Whale; a leader in providing data insights within the iGaming sector. We built Flows to be iGaming’s most agnostic solution so that we can truly offer our partners and customers the power of choice of who they work with and how they work by orchestrating seamlessly between systems through Flows.
“Partnering with Golden Whale allows us to instantly provide our customers with easy access to leading data-science technology, allowing them to make better informed decisions when it comes to improving their customer experience and retention strategy.”
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Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook

Fast-growing digital PR agency has offices in London and Manchester
Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.
Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.
He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.
Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.
Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.
Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”
Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”
The post Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook appeared first on European Gaming Industry News.
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HELLISH 7 HITS FROM HÖLLE

“Hellish 7 Hold & Win”, (Höllische 7 Hold & Win in German) is now live, a spicy Classic Series slot from the Berlin-based developer Hölle Games.
This is a new summer edition in the Hellish Seven franchise, known for its high volatility, hellishly good payouts, and hard rock riffs. The new entry features Hold & Win, where, if players can fill the reels with (any) cash symbol, they will win the impressive 7777x main prize! Mini, Major and Mega jackpot payouts can be scooped up along the way too, awarding more instant cash wins, and ladder & card gamble mini-games also allow potential bonus winnings.
Players can directly buy entry into the feature if they want to skip the base game, or they can opt to use Feuer Stake which is a Stake Boost feature that increases the chances of hitting the Hold & Win for only a 1.5x stake multiplier spin cost.
The game is now available for MGA with other territories following soon. Hölle Games will release another flamin’ good slot later this month with Dragon’s Diamonds, a 5×6 scatter cascade featuring the titular dragon and huge multiplier win potential.
The post HELLISH 7 HITS FROM HÖLLE appeared first on European Gaming Industry News.
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Booming Games Partners with Bitville Gaming to Strengthen African Presence

Booming Games, a top-tier developer of high-end slot content for the global iGaming industry, is proud to announce a strategic partnership with Bitville Gaming, a leading provider of innovative and compliant gaming solutions across South Africa and emerging markets.
This collaboration marks a significant milestone in Bitville Gaming’s ongoing mission to deliver world-class gaming content to licensed operators and regulated markets. The partnership enables Bitville Gaming to integrate Booming Games’ full portfolio of award-winning slot titles, featuring engaging themes, innovative mechanics, and premium-quality graphics into its content distribution network.
Booming Games continues to expand its global footprint, and this new partnership represents a significant step in bringing its games to emerging regulated markets. With a shared focus on integrity, entertainment, and compliance, both companies are well-positioned to offer enriched player experiences while meeting the highest standards of regulatory oversight.
This partnership is effective immediately, and integration efforts are already underway to ensure Booming Games titles are readily accessible to licensed operators across the region.
Solomon Godwin, Head of Africa at Booming Games, said: “Partnering with Bitville Gaming offers an exciting opportunity for Booming Games as we expand our reach across Africa. This collaboration allows us to deliver our premium gaming experiences to a broader audience while continuing to meet the evolving needs of our players. We’re thrilled to introduce our high-quality, immersive titles, including Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, Gold Gold Gold 5000, and Ronaldinho Spins to players on the Bitville Gaming platform”.
Andrew von Hoesslin, CEO at Bitville Gaming, added: “The Bitville team is delighted and thrilled to announce our partnership with Booming Games. Their innovative, entertaining and cutting-edge online slot games are a perfect fit for Bitville’s platform. We can’t wait to bring this exciting gaming experience to operators in the African market. This collaboration is a testament to our commitment to delivering the best in online entertainment.”
The post Booming Games Partners with Bitville Gaming to Strengthen African Presence appeared first on European Gaming Industry News.
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