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MALTA NATIONAL LOTTERY PLC LAUNCHES NEW RETAIL STORE CONCEPT
National Lottery plc inaugurated its new retail store concept in the same week when the company was commemorating the 100 years since the first Lotto draw.
The inauguration of the new National Lottery retail store concept forms an integral part of the investment programme that will see National Lottery plc invest €10 Million in the next two years to upgrade its retail network across Malta and Gozo. This investment programme will also create employment opportunities in a dynamic and evolving industry as an estimated 200 new jobs will be created in the process.
National Lottery plc took over the operations of the national lottery of Malta in July 2022 and since then has embarked on a comprehensive investment programme in a bid to modernize and expand the retail distribution network of the national lottery of Malta. The robust investment in the retail distribution network is considered as one of the strategic pillars through which National Lottery plc aims to grow the popularity of the national lottery.
During the inauguration of the new store concept National Lottery plc Chief Commercial Officer, Mr. Franco De Gabriele commented; “The expansion and upgrade of the retail distribution network and the creation of a new store concept was always an essential part of our growth strategy,” commented Mr. De Gabriele. “Over the past year we have been working tirelessly to create a comprehensive retail distribution plan that would allow the company to service the strong demand for our products. Through this new store concept, the creation of a network of new stores and through the continued investments undertaken with our lottery agents, we are confident that the market demand will be fulfilled in the best manner possible. We aim to upgrade all of our current retail distribution network and launch 60 new stores over the next 2 years. This will create job opportunities for those that would like to form part of the National Lottery family.”
The unveiling of the first new concept store comes a week after the national lottery commemorates 100 years since the first draw of the lotto game in Malta that took place on 10th February 1923. The historic perspective of the game of lotto exemplifies the strong roots that Maltese society has towards lottery games.
For this commemoration, National Lottery plc in collaboration with MaltaPost plc, Malta’s postal service company, launched a booklet containing six Lotto 100 year edition stamps. The designs of these stamps represent the evolution of the Maltese National Lottery and the evolution of the Lotto brand.
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Amusnet Sponsors the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025

Amusnet has been announced as the official sponsor of the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025. Renowned for its commitment to immersive gaming experiences, Amusnet is supporting this distinctive category with a 10,000 FTN prize pool, further reinforcing its dedication to creativity and innovation in the iGaming sector.
Honouring Excellence in NFT Marketplace
The Most Traded NFT Collection category celebrates the collections that have made the biggest impact in the NFT marketplace. From eye-catching designs to real-world utility, these standout projects have captured the attention of traders and collectors alike. With Amusnet’s support, the awards will recognise the visionaries behind the most traded collections shaping the future of digital ownership.
Yerevan at the Centre of Innovation
From 8–11 July 2025, Yerevan will become the focal point of the iGaming world as it hosts Harmony Meetup 7 featuring Fasttoken alongside the Ortak x B.F.T.H. Arena Awards. This four-day event will bring together global leaders, creatives, and innovators to celebrate excellence, share insights, and explore the technologies shaping the next chapter of digital entertainment.
Amusnet and BetConstruct: A Vision-Aligned Partnership
The partnership between Amusnet and BetConstruct is rooted in a shared vision of driving innovation and delivering world-class player experiences. Together, the two companies are redefining the boundaries of the iGaming industry, transforming ambitious ideas into impactful, forward-thinking solutions. Their collaboration is more than a strategic alliance, it is a joint commitment to shaping the future of iGaming.
With a focus on innovation, collaboration and industry recognition, the event promises to deliver an unforgettable experience in the heart of Armenia.
The post Amusnet Sponsors the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.
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Premier Bet Announces Francis Ngannou as its Pan-African Brand Ambassador

Premier Bet, the leading sports betting and online casino brand, has announced the renewal and expansion of its partnership with Francis Ngannou as its Pan-African Brand Ambassador. This exciting partnership will see Francis Ngannou feature in Premier Bet’s upcoming marketing campaigns, promotional activities and CSR projects.
Francis Ngannou, former UFC Heavyweight Champion, professional boxer and now Chairman of PFL Africa has signed as Premier Bet & Partners Brand Ambassador until 2027. Renowned globally for his knockout power and inspiring rise from humble beginnings in Cameroon to the pinnacle of global combat sports, Francis Ngannou embodies resilience, ambition and African pride — qualities that strongly align with Premier Bet’s identity and mission.
Alexandre Qader, Director of Operations at Premier Bet Cameroon, said: “We are thrilled to extend the collaboration with our great champion Francis Ngannou and broaden his connection to the Premier Bet family and beyond. I think we clearly share the same visions. We have the same ambitions in Cameroon and now on a Pan-African scale. Francis’ passion, drive and humility make him an ideal partner for us as we continue to grow our brand and connect with our customers.”
Francis Ngannou said: “We’ve already been working together for three years and I’m excited to move forward in this collaboration, to deepen our relationships and get to know each other better. By expanding the partnership across the entire African continent, this solidifies my trust and commitment to the brand.
“Premier Bet is a company that shares my commitment to fair play, a passion for sport and a focus on the customer and their communities.”
As Brand Ambassador, Francis Ngannou will play an active role in promoting responsible gambling, participate in exclusive events, provide expert insights and champion CSR projects that aim to uplift African communities.
This strategic partnership is a significant milestone in Premier Bet’s journey on its mission to continue as the No.1 gaming brand in Africa.
The post Premier Bet Announces Francis Ngannou as its Pan-African Brand Ambassador appeared first on European Gaming Industry News.
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REEVO Welcomes MEGAFAIR to its Growing Aggregation Network

REEVO, the leading B2B games aggregator known for its innovation in the iGaming ecosystem, has announced a strategic partnership with MEGAFAIR, an emerging pioneer in next-gen gaming experiences. This collaboration marks a significant step forward in REEVO’s mission to deliver high-quality content to operators and players worldwide.
MEGAFAIR has carved a distinct identity in the industry by blending traditional game mechanics with engaging and visually captivating experiences. Now, through REEVO’s best-in-class aggregation platform, MEGAFAIR’s portfolio of high-quality, competitive games will be available to a global audience, instantly accessible via a single API integration.
This partnership expands MEGAFAIR’s content distribution while offering REEVO partners access to a differentiated product category that’s capturing the attention of a new generation of iGamers.
Yan Shif, Co-founder and CEO of MEGAFAIR, said: “It’s not just hype, it’s a truly new level for our team. Partnering with REEVO is a game-changer for MEGAFAIR. Their unparalleled aggregation capabilities and commitment to operator success perfectly align with our vision. This alliance will not only enhance the delivery of our top-tier games, but also enable us to leverage REEVO’s advanced promotional tools to boost player engagement, satisfaction, and retention.”
His statement highlights the strong synergy between both companies and the shared benefits operators can expect from this collaboration.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with MEGAFAIR adds a bold and refreshing edge to the REEVO content universe. Their fusion of innovation, entertainment, and quality is exactly what today’s iGaming landscape demands. We’re excited to integrate their titles into our platform and look forward to introducing this dynamic new offering to our operator network. This is just the beginning, our partners should stay tuned for what’s next.”
The post REEVO Welcomes MEGAFAIR to its Growing Aggregation Network appeared first on European Gaming Industry News.
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