Asia
MOGO launches India Esports Campus Ambassadors Program
Mobile Global Esports Inc., the mobile esports company driving collegiate esports tournament, team, and player development in India, announced today the official launch of the MOGO Campus Ambassadors program. 138 students have signed on as MOGO campus ambassadors at their respective colleges and universities to drive forward their competitive gaming and industry aspirations while creating a grassroots collegiate esports outreach network across India.
“The MOGO Campus Ambassador Program is proving to be very popular with students across India seeking more experience within the esports arena,” said Mobile Global Esports CEO Dave Pross. “It’s a phenomenal way to reach gamers within our existing collegiate alliances as well as expand our alliance network as more student athletes become aware of our program and work to sign their respective institutions into the MOGO tournament network. The Ambassadors are a vital and engaged constituency that we strive to serve in ways that forward their careers and aspirations their collegiate years and and beyond. We are building a lasting and replicable template for our collegiate esports network that benefits ambassadors and athletes while building brand awareness, activations and on-campus presence.”
“Our Campus Ambassador program selects student representatives from universities and colleges all over India eager to learn about organizing, producing and promoting MOGO online and in-person esports tournaments, develop university alliances, and drive social media marketing, engagement and expansion,” said MOGO Chief Gaming Officer Kim Meltzer. “The student ambassadors get hands-on experience, certifications, internship and job opportunities that will serve them well in their future endeavors within the esports industry.”
Comments from MOGO Campus Ambassadors follow:
“The only way to do great work is to love what you do. Working with MOGO has helped me explore various new domains,” said Aashi Gupta, at VIT Bhopal. “The friendly work environment and support from mentors made it a memorable experience. We love to hear the feedback of the gamers and ensure that the challenges being faced by them are something that we can implement real change in. I am glad and honored to be a part of MOGO’s Campus Ambassador program.”
“The only person you are destined to become is the person you decide to be. I am grateful for the opportunities and support that MOGO has provided me,” said Pranav Kumar Vasudeva of VIT Bhopal. “I am committed to contributing my best efforts to make a positive impact in Indian esports. MOGO has given me great opportunities to showcase my talents, use my potential to the fullest and work on my skills even more. MOGO has also provided me with a very healthy work environment where I can share the problems I face as an intern with my managers.”
Snigdha Deb of VIT Bohpal stated that “I’m pushing boundaries and constantly improving. It’s been a great journey so far, and I have learned a lot of things from my seniors at MOGO, including how to communicate with different people. I’ve also learned a lot about graphic design, content writing and esports related talents to explore my own strengths and weaknesses.”
According to Snehan Singh of Mumbai University, “It always seems impossible until it’s done. I joined MOGO in November 2022 as a Campus Ambassador. Working here has been completely amazing and made me realize my passion for gaming at its best and helped me work on it. MOGO gave me a platform to showcase my talent by promoting me as their Intern in January 2023. It’s a great place to do an internship – lots of learning, to-do tasks with leader assistance and mentorship guidance.”
MOGO Campus Ambassadors help manage the relationship with the administrators at their respective institutions, coordinate MOGO pop-up arena tournaments and are building social media presence and engagement in advance of the launch of the #MOGOsocial platform. In addition they help to expand the non-competitor viewing audience through their work promoting tournaments, as well as developing and coordinating activation opportunities for MOGO tournament sponsors.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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