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The biggest gaming show proves major success for NOVOMATIC
In retrospect, the general consensus was unanimous: The three days of hustling and bustling business at ICE London 2023 were over far too quickly. And what a pity it was, too, that the new magnificent NOVOMATIC stand had to be dismantled. What it eventually was, is the biggest ICE ever in every aspect: 51,466 square meters of floor space, visitor numbers estimated to exceed 40,000 – and for NOVOMATIC, the most successful gaming show ever.
Visitors were stunned by the entirely new and sophisticated stand design at the show’s biggest booth, introducing a new black elegance as well as granting excellent visibility to the various dedicated NOVOMATIC floor areas for the diverse industry segments and markets. Land-based casino and AWP products & systems, casino management systems including biometric technologies for modern access solutions and secure cash handling solutions as well as sports betting and iGaming solutions and much more.
At the centre of the all-new stand, NOVOMATIC’s slogan for this year’s ICE “BLACK IS BACK” heralded the international launch of the brand new BLACK EDITION II cabinet series. Coined as the successor of the hugely popular “Black Edition”, this cabinet series introduces extended flexibility with three new cabinet versions: the smaller BLACK EDITION II 3.27, the extra-large BLACK EDITION II XL 3.32 and the single-screen BLACK EDITION II 1.49J. All three present exciting and sophisticated cabinet design with perfectly angled screens and a razor-sharp game presentation against the backdrop of a Black Metro finish and a contrasting LED ambient lighting concept. Right at the centre of the casino area, the BLACK EDITION II 1.49J showed another highlight of this year’s ICE display: the Candelas de los Muertos™ games with Señorita Suerte and Señor Muerte accompanied by a dedicated photo booth and Señorita and Señor game characters in authentic Mexican Dia de los Muertos style. The two colourful titles are available as single games as well as being part of the new Linked Progressive mix NOVO LINE CASH CONNECTION™ Edition 4 – plus, they were a key highlight of Greentube’s show display for the iGaming segment.
Another new kid on the block at ICE was the massive new video slot slant top MASTER SL™ in versions 2.32 and 3.32, presenting a new choice for operators to introduce more variety in their slot floor layout. In London, it launched with the NOVO LINE™ Interactive Editions X3 and X4 as well as NOVO LINE CASH CONNECTION™ Editions 3 and 4, the latter of which includes the title CASH CONNECTION Charming Lady’s BOOM™. On day 1 of the show, this highly popular game received a coveted accolade at the European Casino Awards as the proud winner of the “Best Slot Game” category.
The DIAMOND X™ 1.55J was on display with the exclusive XTENSION LINK™ Volume 1 in a banked set-up as well as in the new island set-up, complete with spacers and circular LED signage, while the multi-screen version DIAMOND X™ 2.32 presented the brand new GOLDEN LINK Progressive mixes. Further new mixes comprised a MONEY PARTY™ mix, introducing these highly popular US games to the international markets, an ULTRA BOOST LINK™ multi-game, Impera-Line HD™ Edition 9 as well as Series 2 of the top-selling IMPERA LINK™, which was presented in the BLACK EDITION II 2.32 cabinet.
Further news were also staged in the dedicated ETG area with the new slant tops LOTUS SL™ 1.27 and EXECUTIVE SL™ 1.27 as well as the new high-speed Multi-Roulette wheel for the Novo Unity™ platform.
Another first place at the European Casino Awards went to the NOVOVISION™ casino management system in the category “Best CMS/Software Product”. This powerful system was presented right at the heart of the NOVOMATIC stand, demonstrating its extensive toolset for efficient casino management. The functionalities include a wide range of possibilities for automation, detailed analysis and sophisticated performance optimisation, taking into account all responsibilities and requirements of modern casino operations in terms of player protection, responsible gaming and reporting obligations as well as offering modern biometric access solutions and innovative player tracking for live gaming tables.
Ryszard Presch, Member of the Executive Board of NOVOMATIC AG, says: “I am delighted with the resonance at the show. It proves that our development strategy in terms of hardware as well as content and solutions for the international markets was spot on. ICE London 2023 was a fantastic start into the year.”
Johannes Gratzl, Member of the Executive Board of NOVOMATIC AG, comments: “A major show like ICE is always a huge collaborative accomplishment, and we are fully aware that this tremendous success in London is the result of the combined team effort of countless departments and staff. We would really like to say to them all: thank you and very well done.”
Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “This year’s ICE was just a tremendously successful show. It was already clear at the beginning of day 1 that the number of visitors to our stand far exceeded that of previous years. Customer feedback on our show portfolio was excellent – and the question that we heard most, was: ‘When can we have it?’”
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NetBet Partners with Fight Disciples

NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.
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Week 27/2025 slot games releases

Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
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