Pariplay® launches game-changing new Client Area for Fusion® partners

NeoGames S.A subsidiary Pariplay^®, has launched its new, comprehensive Client Area, providing a simple and unique point of service for the marketing and compliance assets within its vast Fusion^® portfolio.

Designed to further consolidate Pariplay’s status as the aggregation partner of choice in regulated markets worldwide, this unique and extensive new Client Area helps to make life easier for operators by delivering a massive number of games assets within a single, easy-to-use site.

In a first for the industry, operators utilising the Fusion^® platform will now be able to quickly search, cross-filter and download marketing assets, game info sheets, game rules and certification files of games within Pariplay’s broad portfolio of high-value, tier-one and localised games.

The innovative solution provides time-saving efficiencies, cutting down on time and effort involved in operational tasks to keep sites continually updated. Released on the Fusion^® platform alongside a content catalogue featuring the most profitable games on the market, the new Client Area will be continually updated with the extensive range of games from more than 100 suppliers.

The Fusion aggregation platform provides a unified, single approach to content delivery, with a focus on providing greater efficiencies and exceptional ROI for operators. Pariplay’s Fusion offering consists of over 14,000 games from 100+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.

Adrian Bailey, Managing Director at Pariplay^®, said: “Our motto at Pariplay^® is that we make life simple for our partners. The new Client Area we have created is the embodiment of this idea, as it saves time and effort for operators while providing them with the materials they need to stand out within regulated markets.

“We look forward to presenting the Client Area to our partners at ICE London this week, where I am sure it will be met with a very positive reaction. It is truly a game changer in service to the industry.”

Enrico Bradamante, Chief Commercial Officer at Pariplay^®, said: “A successful, modern and adaptable aggregation platform not only has to provide a huge variety of the most entertaining content, but also add extra value for operators.

“Our new Client Area within Fusion^® achieves exactly this, allowing partners to easily search, cross-filter and download every file they could need. When allied to a range of first and third-party content that is ever-growing, the new site is a powerful addition to our offering.”