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What are the Hottest iGaming Trends for 2023? SOFTSWISS shares expert industry report
Local regulation, metaverse gaming and data privacy as a priority – these are some crucial industry trends for the current year according to SOFTSWISS, a leading innovative tech provider for iGaming with 10+ years of expertise. The company has analysed the results and market changes in 2022 to share a data-driven report on the Hottest iGaming Trends for 2023.
The report covers the trends related to payments and licensing, player behaviour, operations, gamification, and security. The insights are based on the data from 600+ SOFTSWISS clients, expertise of the key company specialists, and industry experts survey results.
PAYMENTS AND LICENSING
60% of the third-party experts surveyed by SOFTSWISS named Payments and Licensing as the most crucial category influencing the iGaming industry.
In 2023, more markets worldwide are expected to become locally regulated. This trend is strengthening as certain countries, including Germany, Sweden and the Netherlands, are withdrawing from their registrations with international gaming authorities.
In terms of payments, operators need to ensure:
- Abundance of well-established payment options
- Localisation of financial modules
The integration of Apple Pay and Google Play could serve as a sound springboard to boost an online gambling business on the go.
As for digital coins, even non-pro crypto adopters are expected to continue to offer them as a payment option to tap into new audiences and attract crypto-oriented gamblers. On the whole, cryptocurrencies see a wider recognition, as many countries are beginning to recognise and integrate them into their financial systems. The latest example is Ukraine launching e-hryvnia issued by the NBU.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments on the future of crypto:
“The SOFTSWISS Crypto Casino Solution statistics demonstrate that Bitcoin, Ethereum, and Litecoin remain the most demanded among crypto players. We also expect USDT to be an upcoming trend in the next few years. Despite the fact that the crypto market is going through turbulent times, operators recognise the importance of crypto payments and their influence on the project attractiveness for the audience and the final casino choice. That explains why in 2023 operators will seek to integrate alternative currencies and reinforce their portfolio with new digital coins.”
PLAYER BEHAVIOUR
When it comes to the player behaviour trends, operators are predicted to shift their focus from product-centric to user-centric business models. The commitment and effort to solve players’ issues will pay off through improved player retention metrics and increased loyalty.
Another sage move is launching mobile and smartwatch versions of casino and sports betting projects to win over new audiences seeking easy and quick access to the online gaming functionality.
One more player trend outlined based on the SOFTSWISS Casino Platform clients’ data is the increasing popularity of live dealer games with crypto users. The market will give preference to this type of games, considering it as a more valuable proposition.
As for sports betting projects, the SOFTSWISS Sportsbook statistics demonstrate that 66% of bets are placed during live events against 34% of those placed in advance. This adds weight to the technical sustainability of platforms and drives the need for high quality live broadcasts.
OPERATIONS
The data-driven decision-making approach will make operators seek ready-made software products offering real-time access to clear and transparent data on their projects.
In 2023, operator will redirect their attention from such exclusively financial KPIs as the first deposit, GGR, and NGR towards the game session length and bet count metrics. Prudent operators will invest to diversify their game portfolio, integrate new bonuses and use free-to-play games to improve loyalty, increase conversions, and establish long-term relationships with players.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS comments: “To run a profitable iGaming business operators need to know what their target audience is concerned about: be it integration of top-performing titles and new game mechanics to diversify their content portfolio, or availability and seamless performance of different payment methods including crypto, or technical sustainability of web and mobile project versions. At SOFTSWISS, we develop technologies allowing our clients to stay one step ahead and keep track of their project progress 24/7 in great detail. To achieve these goals, in 2022 we launched three Business Intelligence tools housed by the SOFTSWISS Casino Platform – BM3, Event Streaming and iGAP.”
GAMIFICATION
In 2023, gamification, being one of the main player engagement growth directions, will continue to proliferate in the industry, bringing in a number of related trends.
Cryptocurrency and NFT are expected to underpin the financial systems in meta-casinos to simplify withdrawing and depositing from different countries. At the same time, the market will be limited to crypto users.
This year, operators are expected to rely more on jackpot campaigns to attract, reactivate and motivate players to engage in the desired type of gameplay. According to the SOFTSWISS Jackpot Aggregator’s clients, 49.6% of jackpot players increased their average bet sum in response to a global jackpot campaign, boosting the operator revenue.
Besides being a player engagement booster, in 2023 bonuses will also find their use in regulating at-risk gambling activities and protecting overspending players. To achieve these, operators will opt for new innovative bonuses with flexible mechanics meeting various player needs. Overall, casino and sports betting projects will have to leverage different engagement tools to deliver outstanding results.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS adds: “However, it is not the innovative technologies only that are capable of engaging the audience. The inclusion of retention and reactivation practices in project operations also affects the growth of key casino metrics. By treating each player as a VIP bettor, we not only maximise the player LTV, but also increase the overall audience loyalty. For example, in 2022 the SOFTSWISS Reactivation team discovered that their outgoing interactions reduced player churn rate by 50%. ”
SECURITY
Following the iGaming industry growth, players want to understand what data operators are collecting about them, and how it will be used.
In the context of GDPR and data security, the main Data Privacy as a priority trend will develop in several sub-trends further detailed in the report.
In 2023, the emphasis will also be laid on the Responsible Gambling practices. Preventing affective behaviour, dealing with already problematic players, and managing marketing activities will allow having a healthy gaming experience free of economic and social risks or traumas.
In addition to the player care security trends, 2023 will see improved fraud prevention with advanced ML-powered tools. The SOFTSWISS Anti-Fraud department, which saved 15+ bln EUR for the company clients in 2022, shares that the most widespread types of fraud look like:
- Bonus abuse – 69.9%
- Money laundering – 9.9%
- Payment system fraud – 5.9%
In 2023 operators will be protecting their reputation and income by strengthening the verification quality with the help of additional analytical tools and services for checking documents and identifying destructive patterns.
Andrey Starovoitov, Co-CEO at SOFTSWISS summarises the report trends: “The fast-growing iGaming market generates plenty of trends stemming from various business areas. And it’s rather a challenge to monitor and follow each of them. To be a leading casino or sports betting operator, we suggest leveraging all existing business opportunities. In 2023, that starts with the integration of innovative solutions for deep project analytics, and player engagement tools. Another thing is to choose a reliable software provider who offers deep data-driven market expertise, flexible products, top-level service, and is capable of ensuring security.”
SOFTSWISS will be showcasing at ICE London 2023 on 7–9 February. Visitors are encouraged to meet with the company experts and Business Development Managers at stand N8-231, where they will be presenting SOFTSWISS technology solutions and product updates.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
TEN, The Entertainment Network for AI‑Native iGaming, has launched House of TEN—the first fully on-chain poker application featuring autonomous AI agents with trustless, encrypted gameplay.
More than just a technical milestone, the launch signals the arrival of AI-native iGaming—a new category of on-chain entertainment where AI agents and trustless wagering converge. The successful launch of House of TEN illustrates how TEN’s unique, encrypted execution environment is expanding the possibilities for what can be achieved on the Ethereum blockchain. With programmable privacy, verifiable randomness and no off-chain logic, TEN enables fully autonomous, high-stakes games that merge crypto trustlessness with real gameplay complexity.
Poker That Actually Works On-Chain
Poker has been played for over 200 years, but until now, it couldn’t exist fully on-chain without compromising fairness or privacy. By solving long-standing limitations around privacy, randomness, and user experience—without relying on off-chain components—TEN is enabling games that were previously considered impossible to build on-chain. Users can stake on AI agents with distinct strategies and personalities, earning ZEN—a prediction-based rewards system that converts into future airdrops.
Poker requires hidden information, strategic play and fair randomness—none of which have been possible in previous blockchain implementations without compromising trust assumptions. TEN uses TEEs to deliver encrypted card hands and secure, verifiable randomness, without any off-chain logic.
“We’ve built the world’s first true on-chain poker with AI agents you can stake on. It’s one of the most technically advanced dApps ever deployed in Web3. To make it work, we had to solve cryptographic challenges that most thought were impossible—like fully private card hands, autonomous logic, and fair, tamper-proof dealing,” said Cais Manai, Co-Founder & Head of Product at TEN.
AI Agents That Think, Bluff and Deceive
TEN’s poker experience includes autonomous AI agents with unique personalities and play styles, from aggressive risk-takers to unpredictable wildcards. Players can follow and stake on these agents as they compete in real time. The gameplay experience mirrors leading online poker platforms, only now, it’s fully on-chain, transparent and decentralized. Each hand is unpredictable. Odds move in real time based on player actions, not bots, because the game state is encrypted and can’t be sniped.
The launch of House of TEN is a live demonstration of what the protocol makes possible:
• Trust in the protocol, not the people.
• Chain-level encryption.
• Lightning-fast finality.
• Seamless user experience (UX) that hides complexity.
A Glimpse Into What’s Next for Ethereum
While poker is the first showcase, TEN is built to support much more. Its encrypted execution environment enables entirely new classes of on-chain games and AI applications that require privacy, randomness or complex off-chain-like logic—spanning DeFi, gaming and AI-based applications.
“TEN isn’t just another L2—we’ve built what we believe is the most sophisticated infrastructure in the space. This launch proves that real utility, strong user experience (UX), and cryptographic privacy can all coexist on Ethereum. We’re building for the future of institutions, enterprises, and autonomous systems entering Web3,” said Gavin Thomas, CEO of TEN Protocol.
The post TEN Launches First-ever Fully On-chain Poker Powered by Autonomous AI Agents appeared first on European Gaming Industry News.
Ygam has strengthened its board of trustees with two appointments bringing combined expertise in governance, policy, public affairs and safeguarding.
Judy White joins the Ygam board with over 20 years of experience in governance and operational leadership across the not-for-profit sector. A Chartered Secretary, Judy has a proven track record in governance, risk management, data protection, transformation and stakeholder engagement. She most recently served as Head of Governance at the British Association for Counselling and Psychotherapy (BACP), where she oversaw governance, assurance and risk across the organisation.
Previously, Judy spent seven years at the Gambling Commission as a Senior Manager in Licensing, where she played a key role in assessing complex licensing applications. Judy’s deep understanding of governance frameworks and regulatory environments will provide crucial oversight and support as Ygam continues to grow and evolve.
Iain Corby joins alongside Judy as an experienced leader with a diverse career spanning consultancy, government policy, and the third sector. His early career included 12 years as a programme management consultant at Deloitte before transitioning into policy work.
Iain has experience working in gambling harms prevention sector, previously serving as Deputy Chief Executive of GambleAware. He is currently the founding Executive Director of the Age Verification Providers Association which prioritises child protection in the digital space. With an MBA from UCLA and a reputation for delivering performance improvements, Ian brings strategic insight, commercial acumen and a wealth of knowledge in public affairs and communications.
Mike Wocik, Chair of Ygam, said: “We are delighted to welcome Judy and Iain to the Ygam Board. Their wealth of experience and expertise will further strengthen our governance and strategic leadership, ensuring we continue to operate at the highest standards. Strong governance is the foundation of our success, and their insights will be invaluable as we grow our impact and evolve as a leader in our field. I look forward to working with them to drive our mission forward and make a lasting difference.”
Judy White said: “I’m excited to join the fantastic team at Ygam. I’m passionate about supporting children and young people, and I’ve been hugely impressed by Ygam’s position as a leader in their field, with a clear commitment to high standards of governance and impact. I look forward to engaging and collaborating with the board and staff to advance Ygam’s vision and mission, ultimately supporting children and young people in safely navigating our increasingly digital world.”
Iain Corby said: “Although it has been six years since I was at GambleAware, I have followed developments in the field from a distance and recognise this is a time of great change and opportunity with the introduction of the new levy. The growing focus on prevention has never been more important, and I look forward to supporting the board, the whole leadership team, and the impressive team that is delivering such a formidable impact for young people across the country and beyond.”
The post Ygam Welcomes Two New Trustees appeared first on European Gaming Industry News.
Narva Communications has become Svenska Spel’s new agency for corporate communications.
“We received high-quality bids from some of Sweden’s leading agencies in Corporate Communication. After a thorough evaluation process, Narva was the agency that received the highest score. They have demonstrated great strategic acumen, strong analytical skills and a very good understanding of Svenska Spel’s mission and communication needs,” Andreas Jerat, Head of Corporate Communication at Svenska Spel, said.
Narva’s assignment includes strategic communication support within Corporate Communication, Public Affairs and financial communication. The assignment also includes the production of annual and sustainability reports. The agreement is valid for two years starting in May 2025, with the possibility of extension 1 + 1 year.
“We are extremely proud that Svenska Spel has chosen Narva as a partner for its group communications. Svenska Spel is one of Sweden’s most well-known brands with an important social mission. We look forward to working with them to develop communications and help further strengthen the image of Svenska Spel as a role model for games that are offered in a safe and responsible manner,” said Frida Dahlgren, CEO of Narva Communications and account manager for Svenska Spel.
The post Narva Communications Becomes Svenska Spel’s New Agency for Corporate Communications appeared first on European Gaming Industry News.
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