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Deep Industry Survey: 86% Clients Highly Satisfied with the SOFTSWISS Casino Platform
Transparent cooperation, top service level, simple and quick communication and variety of game providers are the most crucial characteristics for choosing an iGaming provider in 2022. These are the insights discovered during a deep client research held for SOFTSWISS, a leading innovative tech company for iGaming.
The survey was conducted by the marketing research leader Kantar Ukraine on behalf of SOFTSWISS to gain a deeper knowledge of the iGaming industry, figure out the most significant criteria for сhosing a casino platform provider, and gauge the level of client satisfaction with the SOFTSWISS Casino Platform compared to competitor products.
The business research covering the period from July to October 2022 is a continuation of the last year’s similar undertaking.
WINNING IGAMING PROVIDER PORTRAIT
The respondents point out that in 2022 the most important characteristics of an iGaming partner are the following:
- Transparent cooperation
- Services and products that meet the needs of your company
- Support in income generation activities
‘Provider is truly your financial partner today’ has climbed up the importance charts. This time, 93% of operators voted for the importance of this criterion against 63% in 2021.
The survey results demonstrate that ‘Prompt resolution of tech issues and response’ and ‘Flexibility when discussing the terms of cooperation’ remained unshakable.
As for the personal touch aspects impacting the decision-making process, SOFTSWISS clients highlighted:
- Provides top service level
- Simple and quick communication with managers
The last year’s medium priority ‘Attentive attitude to each client’ criterion moved to the higher priority section.
Same as in 2021, the lowest priority is still given to such attributes as an iGaming leader status, positive effect of cooperation on the operator image, and provider influence on the entertainment and gambling industry development.
According to the research, every second client has been working with SOFTSWISS for more than 3 years, and the company is generally described as a long-term partner with expertise in the entertainment industry and deep understanding of the market.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, comments on the survey results: “The shift in operator preferences towards flexibility in cooperation, business profitability, and high-quality communication demonstrates that a high-end software offering is not enough to be No.1 iGaming provider. Operators require more high-touch engagement and strategic interaction in partnership. That’s what we are focused on. The SOFTSWISS team appreciates all operators for choosing us as a business partner. In 2023, we’ll continue to give our clients the confidence, security and reliability they need to grow their business.”
CLIENT OPINION: СASINO PLATFORM CHARACTERISTICS
Another part of the survey was dedicated to exploring top priority features for choosing an online casino platform – the core product for launching an iGaming project. Respondents noted the following crucial characteristics:
- Variety of game providers
- Flexibility of bonus settings
- Player reporting
- Support for various payment system
- Promo activity settings
The ‘Payment systems management’ and ‘Supported currencies’ criteria remained equally important for operators this year. However, respondents gave more prominence to financial reporting and licensing, mainly due to the growing number of regulated markets. Since this trend is expected to grow even stronger in the future, licensing will also continue to gain its score as it carries significant competitive advantages for industry players.
Placed at the lower end of the scale, game descriptions appear to be less important for operators in 2022.
SOFTSWISS VS IGAMING MARKET DEMANDS
In assessing their satisfaction with the SOFTSWISS Casino Platform, operators highlighted its technical and functional benefits. 86% of the respondents gave positive feedback of 7-10 points, while 14% of operators stayed below 7. In total, the platform scored 7.6 points out of 10, which is 0.2 points above the 2021 result.
According to the survey, clients choose the SOFTSWISS Casino Platform for its expanded roster of game providers, licences, and supported currencies.
Analysing the survey results Darya Avtukhovich, Head of SOFTSWISS Casino Platform, summarises: “To date, the team behind the SOFTSWISS Casino Platform has launched almost 400 successful projects, which makes this product the biggest and most meaningful offering in the company’s portfolio. Since 2021, the number of highly satisfied operators has increased. It’s a strong drive for the team to develop new breakthrough product updates and raise the satisfaction level to new heights.”
Speaking of the service support level, SOFTSWISS has outperformed its competitors by 1.6 points on a 10-point scale. Gaining 0.4 points year-on-year, this figure is an important performance indicator for SOFTSWISS as the team aims to deliver the best-in-class client service.
Clients emphasise that one of the most significant SOFTSWISS advantages compared to competitors is simple and quick communication with business account managers.
KEY TAKEAWAYS
The results of the survey show that client priorities in choosing a business partner and casino platform products are changing following general business and industry trends. Considerably more prominence is now given to trust-based and quick communication, flexibility in partnership as well as unwavering commitment to top service level. As for product expectations, operators seek diversity in game portfolios, gamification tools and features, availability of various payment systems, and deep analytics in finance and customer behaviour.
Summarising the SOFTSWISS results, the increase of the overall client satisfaction score is the most important measure of consistent growth across major performance characteristics. Partnership with SOFTSWISS is associated with confidence, security and reliability.
“In order to strengthen the SOFTSWISS brand position as a leading tech company for iGaming, we need to foresee tomorrow’s market needs and requirements. Client surveys form the basis for achieving this goal. The results of the 2022 survey show that operator expectations are changing rapidly. We are proud that this year we’ve managed to meet client expectations, and increased their satisfaction level. Doing deep marketing research is becoming our annual tradition and we’ll continue to share industry insights with the market in the future”, comments Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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The German Games Industry Association Congratulates Winners of the German Computer Game Awards 2025
Outstanding games from Germany and a great show with many well-known personalities: the year’s best games made in Germany were honoured at the German Computer Game Awards 2025 (DCP) in Berlin. In the Palais am Funkturm, guests from the areas of culture, society, media, politics and the game industry celebrated the creative teams behind the high-quality games. The hosts Katrin Bauerfeind and Uke Bosse led the audience through the entertaining evening, which numerous viewers also followed via live stream.
The winner in the highest-profile category, “Best German Game,” was “Enshrouded” from the studio Keen Games. The coveted award was presented by Federal Minister for Research, Technology and Aerospace Dorothee Bär, who is responsible for computer and video games in the new Federal Government. The survival RPG game also won in the category “Best Innovation and Technology”. The award for “Studio of the Year” went to Megagon Industries from Berlin, the studio behind the successful “Lonely Mountains” games. The games community and DCP jury chose the streamer Stephan Bliemel, known as Steinwallen, “Player of the Year”. For over a decade, Steinwallen has impressively demonstrated in his video streams how history can be successfully imparted through games. Prize money totalling 800,000 euros was awarded in the framework of the DCP 2025.
The German Computer Game Awards were hosted by the German Federal Government and game – The German Games Industry Association.
“We congratulate all the award winners. Impressive variety, captivating stories and first-rate technologies: once again, on the grand stage of the German Computer Game Awards 2025, the enormous strength of German games studios was clear to see. Germany produces exciting games with world-market potential. These successes send a strong signal and show what Germany has to offer as a game production location. Together with the new Federal Government, we want to enable this creative and technological excellence to shine even more brightly on the international stage in the future,” said Felix Falk, Managing Director of game – The German Games Industry Association.
Overview of all the winners of the German Computer Game Awards 2025:
Best International Game (not endowed)
• Split Fiction (Hazelight Studios / Electronic Arts)
Best German Game (endowed with 100,000 euros)
• Enshrouded (Keen Games)
The other nominees each receive 30,000:
• Lonely Mountains: Snow Riders (Megagon Industries)
• Thronefall (Grizzly Games)
Best Family Game (endowed with 40,000 euros)
• PRIM (Common Colors / Application Systems Heidelberg)
Newcomer Award – Best Debut (endowed with 60,000 euros)
• Nordhold (Stunforge / Stunforge & HypeTrain Digital)
The other nominees each receive 25,000 euros:
• Footgun: Underground (Turtle Knight Games / CobraTekku Games)
• Mindlock – The Apartment (Roof Cut Media / United Soft Media)
Newcomer Award – Best Prototype (endowed with 50,000 euros)
• Blob the Klex (Melena Dressel, Alejandro Rebolledo, Laura Octavianus / Hochschule Darmstadt)
The other nominees each receive 25,000 euros:
• MapMap – A game about Maps (HAW Hamburg / Pipapo Games)
• Stuntboost (Julian Höltge, Tobias Kozel)
• Echoes of Mora (HTW Berlin / Meike Strippel et al.)
• Exhibit A (MDH München / Olivia Falke et al.)
Best Innovation and Technology (endowed with 40,000 euros)
• Enshrouded (Keen Games)
Best Audio Design (endowed with 40,000 euros)
• ODDADA (Sven Ahlgrimm et al.)
Best Game Design (endowed with 40,000 euros)
• Thronefall (Grizzly Games)
Best Graphic Design (endowed with 40,000 euros)
• Harold Halibut (Slow Bros.)
Best Mobile Game (endowed with 40,000 euros)
• Duck Detective: The Secret Salami (Happy Broccoli Games)
Best Story (endowed with 40,000 euros)
• Vampire Therapist (Little Bat Games)
Best Serious Game (endowed with 40,000 euros)
• Deine Stimme (Sebastian Grünwald & Reality Twist / Bavarian State Centre for Political Education)
Studio of the Year (endowed with 50,000 euros)
• Megagon Industries (Berlin)
Player of the Year (not endowed)
• Steinwallen
Special Jury Award (endowed with a total of 10,000 euros; the two winners each receive 5000 euros)
• Flipper und Arcade Museum Seeligenstadt
• GAME:IN
The post The German Games Industry Association Congratulates Winners of the German Computer Game Awards 2025 appeared first on European Gaming Industry News.
Slotozilla is an industry-leading online casino and slot review platform. Since its inception, the company has published refreshed analyses covering iGaming operators and software – with the intent to provide accurate, informative data for all users.
Throughout 2024, Slotozilla collected relevant data pertaining to player usage of the platform. These insights unveiled clear illustrations of player preferences, gender distribution, age-related data and other appropriate gaming behaviour. The report outlines significant findings laid bare by Slotozilla’s year-long study.
Explosive Global Favourites: The Demo Slots That Dominated 2024
Clear regional preferences were brought to light during Slotozilla’s 2024 analysis, as Book of Ra dominated the European industry. Where’s the Gold represented Australia’s favourite slot, while Plinko, Wolf Run and Sizzling Hot garnered significant attention from a worldwide player base.
Sizzling Hot Deluxe earned plaudits within the French gaming arena – attaining nearly one-quarter of the nation’s demo playtime. Industry developers and operators should expect these slots to influence the iGaming scene in 2025 and beyond.
Beyond the Numbers: Surprising Engagement and Demographic Shifts Revealed
The previous year detailed a clear shift towards all-encompassing domination by particular titles and demographics. For example, Columbus proved a major hit among USA bettors – racking up an average playtime of 194.8 minutes. That figure sits far ahead of the next game in line, King of Atlantis, which garnered 72.5 minutes per average session from French users.
Similar lob-sided statistics exist when comparing gender-based play, as male German players form 73.91% of the nation’s users—potentially guiding marketing efforts.
Modern Industry Impact
Data collected by SlotoZilla evidences various marked industry shifts spanning several key demographics. The report’s holistic view of the modern iGaming industry highlights the increasing necessity for targeted marketing campaigns, relevant themes and boundary-pushing features.
Users located in Australia, Poland and Canada are notable in this regard – as players from all three vital nations tend to access online slots from the age of 25 onward. Strategies around this data are central to maintaining a robust industry.
The post Slotozilla Data Report: Unveiling 2024’s Gaming Statistics appeared first on European Gaming Industry News.
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BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry
The Betting and Gaming Council (BGC) has warned against further new tax rises on members, as it was confirmed Levy payments to the Horseracing Betting Levy Board are expected to increase for the fourth year in a row.
BGC members are expected to contribute a record £108m in Levy payments to the HBLB for last year, new figures reveal.
The figure, provided by the independent HBLB, is an increase of £3m on the previous year.
It is the fourth year in a row that Levy contributions have increased, from £97m in 2021/22, to £100m in 2022/2023, £105m in 2023/2024 and £108m in 2024/2025.
This increased contribution came despite a concerning fall in betting turnover, and amid threats of a further new tax hike on online sports betting.
The independent HBLB said average turnover per race was down by about 8% on 2023/24, representing a 15% fall on 2022/23 and 19% drop on 2021/22.
Meanwhile, earlier this month the Treasury announced a new tax consultation, proposing replacing the three current online betting and gaming tax rates, with a single new one, sparking fears for sports like racing.
Betting and Gaming Council CEO Grainne Hurst said: “For the fourth year running Levy contributions have increased to record levels, demonstrating the growing, long-term investment regulated betting provides British horseracing.
“But it is concerning to see once more that despite record Levy contributions, racing continues to struggle, both as a sport and as a betting product, with betting turnover down again year on year.
“BGC members remain committed fans of racing and recognise better than most the huge economic impact it makes in communities across the country.
“It’s now more important than ever this vital contribution is not undermined by further new tax rises through the creation of a single tax for online betting, which risks driving punters away from the sport, or into the arms of the growing, unsafe gambling black market.
“These parasite operators don’t pay tax, don’t care about safer gambling, and do not contribute a penny to the Levy. The BGC wants sustainable growth, for our members and for racing, but any new taxes would halt investment, hurt punters and harm racing.”
This fourth annual increase is a new record since the Levy collection reforms of 2017/18.
The post BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry appeared first on European Gaming Industry News.
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