Asia
S8UL scripts history; becomes first Indian Esports organisation to win ‘Content Group of the Year’ award globally at ‘Esports Awards’22’
S8UL, one of India’s leading Esports organisations have made esports history by becoming the country’s first Esports organisation to win globally at the coveted ‘Esports Awards 2022’ in the ‘Content Group of the Year’ category on Wednesday.
S8UL is the brainchild of the country’s esports industry veterans, Naman Mathur aka Mortal, Animesh Agarwal aka 8Bit Thug and Lokesh Jain aka Goldy. This triumph was a long-awaited one for the Indian esports community and winning against global sensations from the industry including the likes of 100 Thieves, FaZe Clan, OTK, G4TV, Tribo Gaules etc at a global esports recognition event, is a matter of great pride for S8UL and for Indian esports. This is bound to do good things for them, as well as for Indian esports globally in terms of recognition and respect.
Lokesh Jain aka Goldy, Co-Founder, S8UL while reflecting on this momentous achievement said “I talk a lot with fans, with creators and with everyone, but today I am speechless. The journey we have mapped together as a team seems like a blur and a vivid memory all at once. What looks like a winning moment, is actually made up of those 100s of little moments everyday, where we put in the hard work, miss special personal events, sacrifice sleep, go through lows, brainstorm, rise again and create, create, create content like we mean it. It’s such a moment, for all of us. Three cheers for the team!”
Since its very inception, S8UL has been the frontrunner of gaming content in India. They have challenged the status quo at every turn, and have leveraged social media platforms like YouTube, Instagram, Discord etc to bring together some of the best gaming content creators under a single umbrella, to create outstanding gaming content, watched everyday by millions of viewers. The high calibre of their esports talent which includes Mortal, Scout, Payal, Mamba, Rega, Krutika, Sidd, Kaashvi, and many more is evident from the various esports titles they have bagged over the years and the fandom they enjoy.
“Love us or really love us, but we are, as of 10:35 AM IST today, officially the “global content group of the year” and no one can take that away! So then, do dreams come true? As of now, I can proudly say that they can. We dreamt, we worked and clearly we’ve done something right, to be here today! And that’s all I ever wanted, for us to do a lot of small rights, winning the right to win big. This is the biggest motivation to take things only bigger from now on. 2023, here we come!” said Animesh Agarwal aka 8Bit Thug, Co-Founder, S8UL
Alongside S8UL, their co-founder and the face of Indian gaming and esports Naman ‘Mortal’ Mathur was also nominated at the awards for the ‘Esports Personality of the Year’ category where the first place was bagged by Nadeshot, owner of 100Thieves; and the results for second and third positions are still awaited. He is also the only Indian Esports athlete to be nominated in the history of the global “Esports Awards”. In 2020 and 2021, Naman won second place for the Streamer of the Year for two consecutive years.
“If we have learnt anything today, it’s that a group of passionate people, sitting somewhere in a ‘developing’ country CAN create history. Words fail me as I see our dream as a dream team come true. Seeing us being celebrated by the global esports community, it’s a real feeling. It’s really time to pause, reflect and feel happy. But we also have one eye on the future and we hope to break all records. Thanks to the fans who watch us everyday and motivate us to show up with great content, Thanks to the brands who have worked with us as a content group, but most of all, thanks to the creators who work hard all day everyday, this is our moment in the sun!” said Naman Mathura aka Mortal, Co-Founder, S8UL
Dedicated to showcasing top-class performance and innovation, the Esports Awards recognises excellence in Esports and ensures that success and achievement in esports is celebrated globally. The 2022 edition of the awards was hosted in Las Vegas where prominent names from the Esports community all over the world were in attendance.
S8UL have recently unveiled their Pokemon Unite and PUBG: New State rosters and aims to dominate India’s Esports space with top-notch athletes competing in multiple Esports titles.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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