PRAGMATIC PLAY GOES LIVE WITH SLOTS AND VIRTUAL SPORTS WITH BPLAY IN ENTRE RIOS PROVINCE, ARGENTINA

The provider extends its presence in Argentina with bplay deal

Pragmatic Play, a leading content provider to the iGaming industry, has extended its reach in Argentina after taking its slots and virtual sports verticals live with bplay in Entre Rios Province.

The deal sees players of the popular brand gain access to Pragmatic Play’s slots portfolio of high-quality content, including player favourite’s Madame Destiny Megaways.

Alongside this, Pragmatic Play’s collection of Virtual Sports titles, providing greyhound, horse racing and football options is also available for the operator.

The deal marks further success in Latin America for Pragmatic Play, which has seen them expand upon existing partnerships and acquire deals with new operators prompting further development across the continent.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “Entre Rios Province is an important area for us within Argentina, and we’re very pleased to go live with its leading operator there, bplay.

The strength of our multi-product portfolio has really allowed us to stand out in Argentina and we’re looking forward to growing together.”

Sebastian Puente at bplay said: “This market extension with leading provider Pragmatic Play introduces two thrilling verticals to our offering in Entre Rios, bringing both variety and innovation.

“It’s a perfect cooperation for us, and we look forward to seeing the results.”