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PRAGMATIC PLAY ROLLS THE DICE IN SNAKES & LADDERS SNAKE EYES™
The provider adds a new title in the Snakes & Ladders slot series
Pragmatic Play brings added thrills to the classic board game in Snakes & Ladders Snake Eyes™.
This sequel to the hit game Snakes & Ladders Megadice™ is played across 5×3 reels and features returning popular symbols like bananas, gorillas and snakes. These are joined by a wild multiplier depicted as a dice, which substitutes all symbols in game except the scatter. Each wild dice landed can have a one, two or three appear on it representing the size of the multiplier it also carries.
Three bonus symbols unlock entry to the bonus round. Here, players climb a snakes and ladders game board, home to 144 spaces which can award either a cash prize, a banana symbol that increases the prizes on the board, or a hidden shortcut that moves the player to a higher position. Like the much-loved board game, ladders move players up whereas snakes move them back as they attempt to claim a 1000x prize for reaching the final position in the game.
Movement is triggered via the roll of two dice with up to 16 rolls awarded for landing five scatters. Matching numbers on the dice grant one additional roll, with four matching dice needed in total to reset the board allowing players to collect more prizes and try again to reach the end.
Snakes & Ladders Snake Eyes™ follows in the footsteps of recent hits such as Gems of Serengeti™, Sword of Ares™and Big Bass Bonanza – Keeping It Reel™ which reside amongst a collection of over 250 titles in Pragmatic Play’s award-winning games portfolio.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Building upon the popular predecessors’ success allows us to integrate the fan favourite mechanics found in the original and further develop them, offering players the possibility of extra rolls of the dice and of retriggering the entire bonus game.
“These additional elements maximise the game’s appeal to both new and existing fans and these new features will undoubtedly consolidate the popularity of the franchise.”
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L&GNSW Launches Compliance Campaign

The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.
Inspectors will be engaging licensees and attending venues to assess compliance.
L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.
From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.
External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).
These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.
Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.
L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.
Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.
The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.
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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign

S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
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Felicity Appoints İlker Yoldaş to Lead Product Strategy

AI enabled game publisher, Felicity has appointed İlker Yoldaş, a revered name in the gaming industry as the company’s new Vice President of Product. With more than 20 years of experience in the gaming industry and over a decade in senior product leadership roles, İlker is known for scaling live games and building product infrastructure across mobile and emerging platforms. They specialise in live ops, AI- driven personalisation, and data-first monetisation.
İlker Yoldaş with their player-first leadership philosophy and cross functional experience, will play a pivotal role in shaping Felicity’s product strategy and global growth. İlker’s earlier roles with Homa, TastyPill, and Peak Games, have helped hone their focus on core game design, feature development, and systems thinking across multiple platforms. Prior to Felicity, İlker served as Head of Studio at Quiet, successfully leading it to acquisition by TapNation.
“Proud to join Felicity as VP of Product,” said İlker Yoldaş. “Energy is high, the roadmap is defined, and we’re hiring across multiple roles. Looking forward to shaping the future landscape of gaming through unseen innovations that redefine the industry.”
Felicity is strategically building a global leadership team to drive a tech-first game publishing model, combining innovative tech design, cross market expertise, and a unified vision to redefine how games are discovered, distributed, and scaled worldwide.
“İlker is a systems thinker with a player-first heart,” said Anurag Choudhary, Founder & CEO of Felicity. “İlker’s experience in leading teams, scaling live titles, and integrating AI into core gameplay systems makes for a perfect fit as we enter Felicity’s next phase of growth.”
“Felicity’s next chapter is global,” Anurag added. “Our talent footprint will span select markets globally, and every new team member will add deep expertise in mobile gaming, monetization strategy, and AI-driven design. We’re scaling not just our games but the systems behind them.”
The post Felicity Appoints İlker Yoldaş to Lead Product Strategy appeared first on European Gaming Industry News.
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