Superlotto Games boosts pan-African reach with GOAT Interactive

Superlotto Games, an innovative developer of online live lottery, instant games and slots, has taken its product portfolio live with GOAT Interactive, a leading operator group servicing the African continent.

This new and exciting partnership will see Superlotto Games deliver its product suite to GOAT Interactive’s multiple operator brands, including Premier Bet, one of Africa’s most successful operators.

Quickly establishing itself as a studio renowned for delivering fast-paced and engaging titles, Superlotto boasts hugely impressive levels of player engagement and retention for operators.

One of the studio’s shining examples of its bespoke games production is the football-themed title Football, with GOAT Interactive the first to take advantage of Superlotto’s bespoke, customisable branding format for its games.

Designed to drive incremental revenue during this year’s World Cup, this game is sure to prove a key steppingstone for improved customer acquisition and retention ahead of the historic tournament.

This collaboration is the latest in a series of positive developments for Superlotto, having recently received BMM certification for South Africa, with extensive plans to continue building on its already impressive presence on the continent.

Commenting on the partnership, Milda Mikelioniene, Chief Commercial Officer at Superlotto Games, said: “We are thrilled to bring our high-quality games to GOAT Interactive’s players in Africa. With a strong presence in 20 countries and a number of sites live in the region, they represent the perfect partner for us to exhibit our next-level portfolio to an even wider audience.

“The quantity and quality of our games is well known within the industry – our partners always put their trust in us to deliver on tailor-made experiences, and we look forward to demonstrating our ability to do so with GOAT Interactive.”

Karen Hope, Director of Casino at GOAT Interactive, added: “We are always on the lookout for top-tier games to add to our market-leading sites, and Superlotto Games’ portfolio fits the bill.

“We want to provide players in Africa with only the best the industry has to offer, and Superlotto’s attention to detail in the realm of games development is second to none.”

Superlotto has become renowned as one of the fastest-rising stars in the industry, with an extensive portfolio of more than 80 online games and a number of high-profile partners that includes the Lithuanian Lottery, Latvian Lottery, Georgian Lottery, Betsson Group, Parimatch, Slotegrator, and BtoBet.