Canada
Vibra Gaming claims Innovation prize at SBC Latin America awards 2022
Vibra Gaming, the go-to games, and platform developer for the LatAm region, has claimed the Silver Award at SBC Latinoamerica Awards 2022 for its unique ‘Scratch-a-lot’ product based on instant lottery mechanics.
Vibra Gaming developed and launched ‘Scratch-a-lot’ earlier this year enabling players to experience the adrenaline of the ‘scratch and win’ concept while also enjoying the entertainment of slots in jurisdictions that allow lottery products.
Launched in June in partnership with Betsul, Scratch-a-lot’ is a new, game-changing approach to instant lottery. The Vibra Gaming team has developed six different titles within the ‘Scratch-a-lot’ series with the product integrated by several large LatAm brands, opening a new window of opportunity for developers and lottery operators.
Based on the lottery vertical created by the Brazilian federal government and granted to the private sector in 2019, the product aims to make scratchcards more interactive and inclusive as part of a broader, digital lottery and gaming experience.
All the technology developed fits within the international standards for instant lottery GLI 14 – Finite Scratch Ticket and Pull-Tab Systems.
The development of Scratch-a-lot is aligned with Vibra’s approach to content and the important role it is playing in bridging the gap between traditional games that local players are familiar with and the latest digital products from international brands – a strategy that is proving highly successful across LatAm with a series of major commercial wins in 2022.
Ramiro Atucha, CEO of Vibra Gaming, said: “This award is particularly important for the whole team, both as it reinforces Vibra Gaming as an industry leader in LatAm and because we pride ourselves on creativity and innovation. We are always pushing the envelope on new game concepts and features.
“This enables our clients to offer their players with games we know they like and are familiar with but that also include exciting, never-before-seen’ new elements that present them with new levels of entertainment and that keep them coming back.
“SBC Awards Latinoamerica honours the outstanding gaming companies in our region so we’re delighted to have been recognised by the judges as one of the most innovative suppliers that both local and international brands can partner with here.”
Founded just three years ago by a management team of highly experienced industry experts with decades of land-based and online experience, Vibra Gaming has emerged as one of the most exciting and innovative content studios and software suppliers in the industry and rapidly grown to become the LatAm market’s ‘go-to’ casino games and software services partner for local and international operators.
The business has gone from strength-to-strength in 2022 announcing a series of high-profile deals including strategic content agreements with major operators such as Betcris and suppliers such as SOFTSWISS, while releasing a series of best performing games including new bingo, table game and slots concepts that have been widely integrated by leading brands.
Ben Clemes
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
IAGR announces program for IAGR2025 conference in Toronto

The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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