BETBY grows sportsbook reach with Roobet partnership

BETBY, the innovative sportsbook supplier, has signed a significant sportsbook deal with major crypto casino, Roobet.

Integrated via the Slotegrator platform, BETBY will power Roobet’s sportsbook offering worldwide, with a significant focus on the Latin American region, which the operator has earmarked as a major growth area.

In addition to its crypto-centric approach, Roobet also has a strong esports presence, hosting its own Counter-Strike tournament – the Roobet Cup. This aligns perfectly with the provider’s own esports efforts, with its Betby.Games range proving to be a standout product in the space.

The deal marks another strong commercial step for BETBY, which has enjoyed substantial growth over 2022, partnering with brands all over the world such as BC.GAME and Gamingtec, while also focusing on broadening its data feeds, to ensure a complete overview of global and regional sporting competitions and markets.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Roobet is an operator with a growing reputation and we’re very pleased to be able to bring our leading sportsbook solution to its brand.

“With a particular focus on esports, we feel we have mirrored ideas of what players want from modern betting experiences, and couldn’t be more enthusiastic about the potential of this collaboration.”

Viktor Kareliusson, Head of Sports at Roobet, said: “BETBY’s sportsbook offering stands apart as one that puts partners and players first, while offering a wealth of markets and competitions that our customers will love.

“We can’t wait to work closely with BETBY to achieve our business goals, and offer an outstanding sportsbook alongside our casino products.”