ComeOn Group hires strategically, Aaron Lowe to join as Director of Casino and Jonathan West as Director of Sportsbook

Leading iGaming operator ComeOn Group announced two strong recruits to join their leadership team, appointing Aaron Lowe as their new Director of Casino, and Jonathan West as their Director of Sportsbook.

Aaron Lowe who has been appointed Director of Casino joined the Group on November 1st from William Hill owned MrGreen, where he had the role as International Head of Gaming. Lowe will report to Chief Product Officer, Cristiano Blanco, and will be responsible for the casino verticals across all brands and markets. Lowe has previously had casino focused roles at JackpotJoy as well as Entain.

Cristiano Blanco, Chief Product Officer at ComeOn Group, said “ComeOn is successfully following up on its growth strategy and this is an exciting time for Aaron to join our business and lead the casino vertical to the next level. Aaron is a leader with profound casino knowledge and a vast understanding of how to create a long term sustainable value proposition to our customers. In addition to his proven track record, Aaron is bringing a lot of energy and innovative ideas that will benefit our products and customers.”

Newly appointed Director of Sportsbook Jonathan West who joined the Group on October 24th, will also report into the Chief Product Officer, Cristiano Blanco. West, who recently joined ComeOn from Casumo, will be heading the sportsbook vertical across all brands and markets. West has extensive experience from the sportsbook field due to his previous role as Director of Sportsbook at Casumo, as well as leading sportsbook roles at MoPlay and BetVictor.

Cristiano Blanco commented: “The sportsbook business is a key pillar of ComeOn’s growth strategy and we are delighted to have Jonathan leading our sportsbook business to the next stage. Jonathan is combining extensive product and trading experiences as well as know-how in proposition management and will guide our sportsbook vertical to the next stage of acceleration.”

The Group confirmed that Lowe will be based at ComeOn’s Headquarter office in Malta and West will be based in Gibraltar.