BetGames expands South African presence with LulaBet

Innovative live dealer and betting games studio BetGames has signed its latest deal in South Africa, by agreeing to supply newly launched operator LulaBet.

As part of the latest collaboration, BetGames has supplied its popular product portfolio to LulaBet’s platform, giving the operator access to the studio’s renowned live dealer and betting titles, as well as its captivating Wheel of Fortune game.

Based in Cape Town, LulaBet is an emerging sports and digital entertainment provider, with a focus on delivering world-class betting products, highlighting the significance of this recent deal as BetGames’ titles enhance the company’s offering.

With an impressive foothold across regulated African markets, this deal sees BetGames maintain its continental dominance, as well as expanding further in the ever-growing South African market.

BetGames’ content is already live on LulaBet’s website, giving more players across South Africa the chance to play some of the country’s most popular live games and betting content.

Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “We’re always happy to strike more deals in Africa, as our titles have never failed to resonate with the continent’s rapidly growing online player base.

“We’re also delighted to have agreed a deal with LulaBet, a new player in our industry and one which we believe will accomplish many great things in the fast-developing South African market.”

Iain Gutteridge, Managing Director at LulaBet, added: “We launched LulaBet with the aim to deliver the best in quality to our players, and I can confidently say that we’ve done just that by reaching a content-integration agreement with BetGames.

“The studio’s titles have established themselves across Africa as one of the continent’s best performers. Therefore, we knew that this deal was a no-brainer and thus we’ve gained content from one of the most familiar iGaming brands in Africa.”

After a hugely successful 2021, the newest agreement allows BetGames to continue scaling its global presence. Having recently rebranded, the company has recorded a surge in engagement as a result of its enhanced Lotto Reloaded studio.

BetGames’ latest flagship product is authorised across several key markets including those governed by the UKGC and MGA, whilst also satisfying the regulatory requirements in a variety of South African jurisdictions.